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Alter Ego Italy celebrated the International Hair Show 2016 in Barcelona Over 400 spectators form all over the world assisted to the prestigeous event
Last 23rd of October, Barcelona, European, cosmopolitan and eccentric capital, hosted the 6th edition of Alter Ego Italy International Hair Show and Color &Creative Challenge, a format synonymous with talent, innovation and creativity that every year gathers hairdressers and stylists coming from five continents. The focal point of the evening theme - Gold Fashion Night - was a video dedicated to the Made in Italy and its beauty, the prodigious inspirational source and creative core of the Brand. In the video, Roberto Martinod by Akademia Team, put on stage his extraordinary creations incarnated by the total look of soft, gentle muses for a truly refined opening. The evening was packed with events like the presentation of the new Fall/Winter collection Supreme (IN) Purity. Two different interpretations, respectively by Akademia Team Italy
and Akademia Team Espaňa, of the three styles of the collection, Pure Simplicity, Pure Essence and Pure Energy, connected by the same leitmotiv which represents the collection‘s essence and mood: purity, destructuring of the look and return to essentialness. Direct from London, special guest of the night, the Sanrizz Artistic Team led by Leonardo Rizzo, Sharon Cox and Laura Daniel, captivated the
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audience revealing and explaining the identity of the collection Gravity with a real show that transformed it in an artistic and forward-looking collection. A combination of innovation, psychedelia and beauty expressed at their highest level. The most awaited moment of the night, the Grand Final, featured the appearance of the 5 finalists of “Color & Creative Challenge” coming from all over the world: Khin Phyu (Australia), Laura Pacioreck (USA), Angel Mairena (Nicaragua), Tony Sorrentino e William Raffaele (Italy). The ability and creative vision of C&C contestants are exceptional and every year the selection of the best contestant gets harder and harder ”- stated Nicoletta Peruzzo, Alter Ego Italy Brand Director- “ Cut, color and styling is a very delicate combination that many hair stylists master with ability giving life to extraordinary creations”. All stylists showed a very high standard of techniques and creativity putting on stage original and sophisticated looks with emphasis on every detail. However, the winner of the title of “Color & Creative Ambassador” of this 2016 edition, was the Italian William
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Raffaele who was able to enthrall the jury with his very unique look and his skill in technique, color and cut. Nicoletta Peruzzo thanked the team and participants who made this show a great success: “the International Hair Show is the most renowned Alter Ego Italy Event; a unique and exciting happening
that gathers an increasing number of participants and for which we work attentively to enhance its prestige and style. It’s a great satisfaction for us to arouse enthusiasm for this ceremony of talent and fashion in all of you and share the staff’s fervor and passion dedicated to the
organization of this complicated event: a true demonstration of support and devotion to our brand”. By popular demand! the International Hair Show 2017 will be back to Italy and will disclose great news… the appointment is for next year for a thrilling and spectacular show!
Face to face with William Raffaele, the winner of this year’s “Color & Creative Challenge” edition
William, could you tell us about your background? When did you decide to become a hair stylist? It wasn’t a specific moment in my life: I’ve always been fascinated by this world and little by little I got closer to it. This passion was handed down from my father who ‘s always been in the sector of hair & beauty. I started when I was a boy: after school I helped him at work and I worked very hard to learn from the Master the basics of this job and then, I continued to get more experience in different other hair salons. I understood that I was starting out on my career. The crucial part of my life happened seven years ago when I opened my hair salon at Borgomanero: “Diamoci un taglio by William”. That was a real challenge, a winning choice! I created a staff that throughout the time has developed a strong team spirit thanks to the passion and creativity I’ve been trying to convey and I’m really happy with the target we have achieved together. What do you enjoy most about your job? I love enhance clients making them unique from hair cut and color through a hair set or shaving. Transforming them and making them feel proud of their aspect gives me great satisfaction. Tell us about your experience in Barcelona. Where does the look for which you won the title of “Color & Creative Ambassador 2016”come from and what was your inspiration for it? Barcelona is a dream which came true: it happened by accident when my trusted retailer, Enrico Signorelli, suggested me to
participate in this significant event. I immediately had a clear idea of what I would create, I had only to get down to work. I was inspired by my love and attraction for geometrical and angular shapes- through colors I express myself and embrace new challenges. What are your goals for the future? By nature, I can’t stop because the targets I achieve are never a point of arrival but only a point of departure. So far, I have so many ideas and want to do a lot: my target is keep on growing! What would you say to young people who want to start this career? Passion is the major requirement. You must have passion to work in this sector, because this career is hard and long and involves sacrifice. It is necessary to be a good observer, all that is around us could be an inspirational source of creativity. If you want to make any single creation unique listen to yourself and put into practice what you have inside yourself.
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H a i r _ A r t i s t i c Te a m A l t e r E g o I t a l y / P h o t o g r a p h y _ A n d r e w O ’ To o l e / P r o d u c t s _ A l t e r E g o I t a l y
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COLOR & BEAUTY
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