INSTITUTE FOR ABSTRACT RESEARCH Adriรกn Gonzรกlez-Lรณpez, Spring 2018
INSTITUTE FOR ABSTRACT RESEARCH OR: HOW TO UPDATE A MALL Adriรกn Gonzรกlez-Lรณpez, Spring 2018
Drone models at Dolce & Gabanna Fall / Winter 2019
Amazon GO beta shop in Seattle, Washington
Screenshots of Youtube “Lifestyle” videos
Amazon Fulfillment Center
A virtual world
Variety of Amazon Patents
Southdale Center, the first American mall (1955)
Southdale Center footprint
Anchors stores, two or more
Circulatory stores
Public plaza
Whole
Dead Mall
HORTON PLAZA
The Jerde Partnership (1985)
HORTON PLAZA ALOFTS Institute for Abstract Research (2025)
Horton Plaza in plan and section
View of Jon Jerde’s Horton Plaza effort to remain relevant today
Horton Plaza
No roof, no top slab, no confusing circulation
Platform
Public shortcut
(Plan) L—N
A—D
I—K
E—H
O—S
Master plan
Aloft Experiences
Drone X-Press
Curator Tower
Public playground, passageway, and garden
Fulfillment Center
Whole
ARGUMENT
ARGUMENT OR: ALLIES & ENEMIES
Post Identity Design’s research image
No logo
AUNT ANNIE’S
FOOT LOCKER
LIDS
H&M
MICHAEL KORS
HOT TOPIC
25’
Baron Haussmann branding
12’
Variety of Amazon Patents
Digital Changing Room
+
Floting Warehouse
Drone Delivery
+
+
Underground Delivery
Automated checkout
+ Patent selection
Satelite Drone Hive
U5 Q2 S5 14”
B0
+56’80”
A0 +38’00”
13.5” 12.25” 40
”
+19’20”
11”
10 ”
17 ”
22
Hybrids
’0 0” 12 D
.5
”
34
”
2.25”
Hybrids 0”
’0
50
”
50
2’
5’00”
D
”
00
7’
0”
’0
12
+47’50” 0”
’5
37
35
’0
0”
50’00”
+24’00”
Ed Ruscha’s Blue Collard Worker (1992)
Course of Empire (2002)
Patent concentration
Cedric Price’s Fun Palace, Aerial View
1”=32’
Ghost analysis of Cedric Price’s Fun Palace
Ghost analysis of Cedric Price’s Fun Palace
Febraury 18, 2018 Febraury 18, 2018 LOT LOT # 1# 1
CLOVER CLOVER FoodFood Lab Lab Coming: Coming: Feb Feb 20 -20Apr - Apr 10 10 LOT LOT # 1# 1 CLOVER FoodFood Lab Lab CLOVER Coming: Feb Feb 20 -20Apr 10 10 Coming: - Apr
April 12, 2018 April 12, 2018 LOT LOT # 1# 1
Comme Comme des des Garçons Garçons Coming: Coming: Apr Apr 20 -20Jun - Jun 15 15 LOT LOT # 1# 1 Comme des des Garçons Comme Garçons Coming: Apr Apr 20 -20Jun 15 15 Coming: - Jun
COMME COMME des GARCONS des GARCONS * * + BOSTON. + BOSTON. MA MA 4.20.18 4.20.18 COMME des GARCONS COMME des GARCONS * * + BOSTON. MA MA + BOSTON. 4.20.18 4.20.18
Febraury Febraury 23, 23, 2018 2018
May May 5,5, 2018 2018
Febraury 23, 2018 Febraury 23, 2018
May 5,5, 2018 May 2018 Comme Comme desdes
CLOVER CLOVER CLOVER CLOVER
Updating Store
Garçons Garçons
Comme desdes Comme Garçons Garçons
1
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+ + +
Sum of the strategies, Fun Palace’s organization, and Horton Plaza?
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THE NEW ORDINARY
THE NEW ORDINARY