Design & Art Direction by Adrian Hassan

adrian hassan graphic design & art direction

Creative To encourage foot traffic through The O2 Dome, through an innovative experiential campaign. Responsibilities Concept Development / Designer Client The O2 (AIG) Execution: Multiple O2 branded vehicles positioned at major train stations around London. Each car was fitted with an interactive LCD display on the roof which served as a scanner for barcodes printed on promotional cards. Scanning revealed the winners of various prizes which were to be collected at The O2 Dome.

Creative Concept for a new O2 iPhone App. (Early 2010) The app selects relevant â&#x20AC;&#x2DC;O2 Priorityâ&#x20AC;&#x2122; deals and offers for you based on your proximity to O2 venues, shops and outlets. Offers are targeted to you based on your attribute selection on the O2 Priority website.ertainment venue. Responsibilities User Interaction Designer Client The O2 (AIG)

Creative To produce various advertising and marketing material to support the launch of The O2 Dome as Europeâ&#x20AC;&#x2122;s premier purpose-built entertainment venue. Responsibilities Lead Designer/Art Director designing user experience website/ advertising/branding from concept to execution. Client The O2 (AIG)

Paper adverts

Original branding & website Creative To deliver a complete fresh rebrand of venuehire.net including: - redesign of the website, incorporating new and advanced site features. - new advertising concepts and designs - developing a new venuehire.net app - rebrand of email signature, stationary, and other marketing collateral Responsibilities Lead Designer/Art Director designing user experience website/ advertising/branding from concept to execution. Client Venuehire.net

New branding, email signature, announcement email

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Various press ads designed for Venuehire.net

venuehire.net app Allowing consumers to search, compare and book venues from anywhere.

Creative To design various marketing material for Pilsner Urquell the worldâ&#x20AC;&#x2122; s original pilsener. Role Designer/Art Director Client Pilsner Urquell Execution: Marketing material included promotional vouchers, fact sheets, beer coasters and mini booklets. The gold which is used in the artwork is a very rare mix of two pantones gold and silver, printed at a specialist printers in Germany. The beer and glass pack tothe right of the page was a piece of DM where packages with ice cold beer were delivered to large corporations in the central business district of London.

Marketing booklet

Client: Brief:

Pilsner Urquell To design various marketing material for Pilsner Urquell the worldâ&#x20AC;&#x2122;s original pilsener.

Execution:

Marketing material included promotional vouchers, fact sheets, beer coasters and mini booklets. The gold which is used in the artwork is a very rare mix of two pantones gold and silver, printed at a specialist printers in Germany. The beer and glass pack to the right of the page was a piece of DM where packages with ice cold beer were delivered to large corporations in the central business district of London.

DM Marketing Pack

Creative To rebrand the Littlewoods pools as The New Football Pools, developing a new brand identity for the football fantic communitiy. Role Designer/Art Director Client The New Football Pools Execution: After several rounds of concepts and developement The New Football Pools logo was chosen. The style manual, website and various games logos were then designed. The Premier 10 games were included in the weekly sports supplement at The Daily Telegraph which boosted revenue for The New Football Pools and increased sales of the paper.

Style guide

Various Online Banners to advertise the games

Client: The New Football Pools Trust Brief: Brand Indentity designed for the The New Football Pools Trust. Role: Designer/Art Director

Creative To raise awareness of the impact of drinking in East Lancashire. Campaign, for NHS East Lancashire Won two awards for best communication at the MCCA Best Awards – January 2009 Role Designer/Art Director Client NHS East Lancashire Medium Magazine Ad

Press ads designed for “Know when to say when” Campaign NHS East Lancashire ‘Know when to say when’ alcohol abuse campaign, NHS

NHS

for NHS East Lancashire

‘Know when to say when’ alcohol abuse campaign, for NHS East Lancashire

Won two awards for best communication at the MCCA Best Awards – January 2009

The Daily Telegraph Duties include overseeing all creative and ad layout design for

Creative In house adverts created in multiple sizes to encourage readers to become more involved with Telegraph.co.uk and sign up to pay services for free services such as fantasy games, dating, music downloads, podcasts and competitions Responsibilities Art Direction Illustration Sourcing images Client The Daily Telegraph The Sunday Telegraph Telegraph.co.uk Medium In paper Magazine

Creative To rebrand an architecture company which specialises in designing genuinely sustainable communities and buildings, fit for people and the planet. Responsibilities Art Direction / Designer Sourcing images Client Inbuilt (Res Group) Medium Website Press Ads

Client: Brief:

Inbuilt (Res Group) To rebrand an architecture company which specialises in designing genuinely sustainable communities and buildings, fit for people and the planet.

Execution:

Four different logo concepts developed and above design was chosen for the website and brochure. The brief specified that Client: Execution: Inbuilt (Res each image was required to beGroup) modelled on an item existing in nature.

Brief:

To rebrand an architecture company which specialises in designing genuinely sustainable communities and buildings, fit for people and the planet.

Client:

Inbuilt (Res Group)

Execution:

Four different logo concepts developed and above design was Brief: To rebrand an architecture company chosen for the website and brochure. brief specified that which specialises in designingThe genuinely each image sustainable was required to be modelled on an item existing communities and buildings, in nature. fit for people and the planet.

Four different logo concepts chosen for the website and b each image was required to in nature.

bove design was ef specified that bove was n itemdesign existing ef specified that n item existing

Client: RAF Clothing Company Brief: To design a brochure which featured the new seasons collection modelled by the Underwood brothers (English rugby union stars). Execution: Photoshoot at Duxford airport near Stansted, London. The timeframe for concept to design was one week and my role was as designer and art director of the photo shoot. Role: Senior Designer/Art Director

Client: Brief:

RAF Clothing Company To design a brochure which featured

Execution:

Photoshoot at Duxford airport near Stansted, London. The timeframe for concept to design was one week and my role was as designer and art director of the photo shoot.

ndon. The

Client: Big Shotz Brief: Create a new start-up brand that successfuly engages both the trade and 25-44 year old female consumers. Stategy: Develop a compelling brand name, identity and consumer proposition to communicate Big Shotzâ&#x20AC;&#x2122;s unique but complex message. Results: For a small product Big Shotz has attained huge visibility and growing distribution. Role: Designer

Client: Talon Aircraft Brief: To design branding options for a new executive air which would be used for business & private aircraft charter flights. Route 1 Talon Aircraft Contemporary Simple, clean, design and the use of executive colours.

Route 2 Talon Aircraft Exclusive High end, classy and image is everything.

Route 3 Talon Aircraft Classic Modern The gold symbolises luxury

Route 4 Talon Aircraft The text style and eagle wing symbol evoke a sense of power whilst the softer colours offer a contrast to symbolise calmness, ease and simple luxury.

Various Logo Designs Description Logo for a small bakery. The concept started from two basic elements. The colour of the bread and the wheat, which produces the flour, the main ingredient of the bread. The wheat element of the logo is made up of elements of the font being used that has been adapted.

Description

Logo for a Wine company which specialises in 100% pesticide free organic wine.

Naturar specialise in a wide range of products for the body, face hair and home. Naturar claims its ingredients are â&#x20AC;&#x153;inspired by natureâ&#x20AC;?

Proposed icon concept for a company that designs monitoring systems to help reduce carbon footprint. The icon is made up of two leaves with a subtle use of transparency to suggest evolution,discovery and growth.

A brand designed for mothers who have a active, modern, healthy lifestyle. The lines are very simple, bi-dimensional, clean shapes, strong colour palette. The mood board was filled with retro cool seventies inspired home decors, flower wallpapers and upholsteries.