First of all they don’t know who you are so is hard for them to trust you, from a psychological point of view They think that your product or service requires money and they don’t want to spend any They always fear the worst They are confortable with their current situation They fear taking any risk They don’t think about the long term benefits of your product or service They feel that you don’t value their time They think that you want to sell them something only for your own benefit
First 10-15 seconds- you have to build a connection with the client using your tonality, enthusiasm and make them think that you are an expert in your domain Be a problem solver- first identify their needs and after that explain them how your product or service can help Try to separate yourself from others and don’t push it at the first call Always explain how they can control the risk Make them understand the long-term benefits of your product or service Make them understand that you value their time Be positive, respectful, enthusiastic, credible, entertaining and memorable Learn to talk about the price of your product or service by showing them how many benefits they get for that “small investment” Always have in mind why you picked-up the phone in the first place and that is to CLOSE
“Think and grow rich” by Napoleon Hill “The law of success” by Napoleon Hill “The greatest salesman in the world” by Og Mandino “Sell or be sold” by Grant Cardone “The 10x rule” by Grant Cardone