THE ART OF SELLING FOR

Salesmen And Enterpreneurs

Adriakus Založba d.o.o.

2023

Acknowledgement

I would like to thank all my mentors and teachers who guided me during my long sales career and helped me draw inspiraon from their knowledge. I learned a lot from my friends from America, both live and at seminars. In the USA, selling is a way of life in all sectors of the economy. Direct sales and a direct approach to people are highly valued and have been established in Europe for a long me as well. My enre life is organized on the basis of a direct approach to people, and I am trying to transfer this approach to all the people around me.

Andrej Mlinšek

Introduction

I have been involved in sales since I was 19 years old. I've probably read a few thousand books on the topic of sales and I've been to more than hundred seminars led by the best leaders from around the world. I have always been fascinated by interacve contact with people, and I sll sell, speak and advise people every day. We are all involved in SALES, whether we realize it or not. A denst sells himself and his services and must be a good "salesman" if he wants the paents to return to. All parents know that it is necessary to "sell" something to the child in a nice way if we want him to do it. Planet Earth rotates in such a way that if you want someone to do something for you, you have to tell them in a nice way why they should do it. All the best experts in their fields know how to work with people and that's why they are the best.

I am wring this book so that even people who have never encountered sales may realize that we all need to learn to sell if we want to be successful in this world. I wish and hope that everyone who reads this book will find something for themselves and their life and develop some sales skills that will help and benefit them in life.

Andrej Mlinšek