1 BASICS OF SALES

The best salespeople master similar or idencal sales skills and abilies.

For anyone who is new to sales or who wants to learn new sales strategies, it is good to have mentors who can help them improve their sales success.

We'll look at successful sales taccs that every salesperson who wants to achieve real success must master.

6 STEPS TO SUCCESSFUL SALES:

1 Concentration On The Customer

When we meet or have a meeng with a new client, it is important to focus on their wants and their needs.

This means that we talk about their needs, wishes or comments, with the aim of gathering informaon that will help us at our final presentaon and sale to a specific customer.

2 Check Out The Potential Buyer

Whenever you meet with a potenal customer, always make sure you have enough informaon about the customer before starng the sales pitch.

If you work with companies, it is possible to obtain informaon online.

If you deal with direct sales to physical customers (as I have been doing for 30 years), the biggest guarantee of quality customers is on the basis of REFERRALS.

I talk a lot about referrals in this book because it is very important to get REFERRALS from your customers.

The best customers will always give you the best recommendaons.

This is how we can automacally reach new high-quality customers, without any prior verificaon.

The Same Birds Always Fly Together

What does it mean?

Successful people always socialize with each other. Always seek REFERRALS from successful people.

3 Build Trust With Your Customers

Successful salespeople always build trust with their customers, regardless of their sales performance.

Those of us who have been involved in sales for decades know that it is very easy to sell a certain product, but we also know that post-sales acvity is very important for business success and long-term presence on the market.

The customer's trust in the salesperson is crucial for the sale to last even aer the sales presentaon.

As we know, most customers in the European Union can return a product without reason within 12 months of the sale.

Therefore, it is all the more important that the act of sale is only the beginning of a long-term relaonship with the customer.

Customer trust is probably the basis of the post-sales acvity carried out by the best companies.

The right customer base, which is updated daily, enables a constant flow of income to the company in bad and good mes.

4 Apply Active Listening

It is recommended that you speak LESS than your client during the meeng or presentaon.

Try to really understand your customers and their wants and needs.

Acve listening to the customer means listening to them with all our senses and really wanng to help them realize their needs.

The best salespeople use a technique called MIRRORING customer behavior.

This means that if we want the customer to feel comfortable with us, we have to act like they do.

If the potenal buyer is a calm person, the seller must also calm down and emit a calm energy, and vice versa, if the buyer is aggressive or emits strong energy, the seller must adjust his approach likewise.

People trust and respect people who look like them and talk and act like them.

Many mes I have seen the best reps literally turn into a “CHAMELEON” and completely blend in with the customers and their behavior.

Of course, things go much further and nowadays on the Internet we can see how the most successful "INFLUENCERS" record even their bad moments in order to get closer to their followers and show them that they too are vulnerable.

As a result, followers buy their products and their programs.

5 Make Selling Simple And Understandable

It is oen important to make the sale short and simple.

It is recommended to prepare and visualize the sale before the meeng itself.

All the best reps work in such a way that they can be calm and in control of the presentaon.

Visualizaon has always had a strong impact on successful sales throughout my sales career, and it sll does.

Whenever I have a meeng with new salespeople or when I'm at a presentaon with a potenal client, I always VISUALIZE the ulmate SUCCESS.

This technique especially helped me when I was at rock boom in my life and began to approach new customers.

In the morning and on the way to the customers, I VISUALIZED how I would successfully close the sale - and then forgot about it.

During the day, I didn't have the me to think about my daily goals, but in the end, I achieved exactly the result that I had visualized in the morning.

6 Selling Yourself

We don't just sell our product or our service, we also sell "OURSELVES".

It is necessary to understand that in sales we represent ourselves and that our professional approach to the customer also decides the outcome of the potenal sale.

A professionally dressed and responsible salesperson will always have an advantage over others and an open door for advancement on the career ladder.

This doesn`t apply only to salespeople, but also to doctors, teachers, bankers, etc.

In English there is a wonderful saying "THE MESSAGE IS THE MESSENGER".

This means that the denst and his professional atude represent his clinic.

If the doctor is messy, inaenve and does not behave respecully, it will affect the result of his work.

Whenever I choose a new colleague or go to a denst, I pay aenon to all the signs before I start using his or her service.

Much of the literature is about how the best salespeople are "CONSULTANTS" and not just salespeople.

The customer always feels whether you are just trying to sell your product or really doing something that is good for them.