2 THE DIFFERENCE BETWEEN SALES AND MARKETING

The main difference between sales and markeng is that sales refer to a transacon in which products or services are exchanged for money, while markeng refers to acvies and plans carried out by companies to promote a parcular purchase or sale.

Sales and markeng complement each other and nowadays it is almost impossible to sell products and services without markeng them first.

Direct sales, in which I have been working for more than 30 years, used to be ed exclusively to the implementaon of sales processes, without product markeng.

Due to the very good ability to reach customers without adversing, all direct sales representaves neglected MARKETING.

Even in our organizaon Adriakus Group, we only began paying aenon to markeng 8 years ago.

We have two external companies that professionally edit our websites and a few people who edit our social networks.

In the past, many companies in direct selling and other industries have done many good and posive things for their customers, but this was not visible anywhere and people outside the direct selling industry had no insight into what was actually happening in it.

In our case, we traveled all over the world, we were on almost every connent, but only people who actually went on these trips knew about that.

We organized dozens of meengs, seminars on personal growth and took care of our people so that they felt successful and were sasfied at their work.