ADStronomic : Feb 15 - Feb 28

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To Advertise Call 877-742-6837

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ADStronomic FEB 15 - FEB 28, 2011

FAMILY FRIENDLY Super Shopper

®

SMART MArketing

foR Small Businesses Page 7

© 2011 ADStronomic.

Feb 15 - Feb 28 | Volume 1 Issue 12

New Orleans-Style

Jambalaya & After-School Snacking Page 10

Puzzles Page 14

Cover Art by Danielle Miles (New Orleans, LA)

Dates to Remember: Presidents Day - 02/21; Fat Tuesday -

03/08; Ash Wednesday - 03/09; Daylight Saving Time Begins 03/13.

VIEW ONLINE ANYTIME www.ADStronomic.com

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Feb 15 - Feb 28, 2011 www.return2thesource.net

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Feb 15 - Feb 28, 2011

Dear Shopper, Thank you for reading ADStronomic!

It is a non-stop effort to be your “family friendly super shopper” magazine. We focus on consumer values and creatively join our publication with the Internet to reach people like you –the real shoppers and bargain finders.

ADStronomic is designed to communicate an infinite number of products, brands and services to people that have unique needs, beliefs, and values in a multicultural society such as Houston and its surrounding areas.

We hope that you find our ads helpful and become a patron of our ADStronomic advertisers.

Every other week you can pick up a copy of ADStronomic or view us online, anytime, at www.ADStronomic.com.

Warmest regards, Kyla Staten Publisher

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Publisher ........................ Kyla Staten Contributors .................... Family Features, Danielle Miles For advertising www.ADStronomic.com/buyadspace.htm myADS@adstronomic.com

(877) 742-6837 ADStronomic is an eWorld Resource, Inc. publication. ADStronomic will not print or accept adult content or material that may be offensive to some audiences. Advertisements created by ADStronomic remain the property of its publisher eWorld Resource, Inc. - Houston, TX 77040 and may not be reproduced without the publisher’s express permission. 2011 © ADStronomic. All rights reserved.

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Advertiser Index Advertiser

Contact

5 Degrees of Comedy

www.sol-caritas.com

Accuquote

1-888-481-6576

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ADStronomic Advertising

1-877-742-6837

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Aunt Bee’s Coffee

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Avon Independent Dealer

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Back Pew Comedy Tour

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Breakfast Klub, The

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Breast Cancer Foundation

1-877-496-1274

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Cash 4 Gold

1-888-491-6671

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Clear

1-888-905-9877

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DirectTV

1-888-649-0035

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Dish Network

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Flora and Muse

713-463-6873

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J&B Insurance & Tax Agency

713-249-4400

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JAB Productions

281-773-7746

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Just Energy

1-888-476-8044

LPL Financial

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Omaha Steaks

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Posh Hair Studios

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Power Chair

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ProFlowers

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Red Envelope Children

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Red Envelope Wine

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Return 2 the Source

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Sharis Berries

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SSQQ Dance Studio

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Vonage

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Jaelon's

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Feb 15 - Feb 28, 2011

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For small business owners, marketing efforts aimed at reaching new customers are critical to success, but establishing a plan can often be a daunting task.

“Most small business owners don’t have an in-house person dedicated to marketing, so they end up doing it themselves,” said Bill Klock, GSM Sales Training and Recruiting for Yellowbook.

“But they got into business because they like what they do, not because they wanted to become professional marketers.”

To help make small business marketing easier, here are some expert tips for getting the word out and reaching more potential customers.

Take a Diversified Approach

“Word of mouth is traditionally an effective source of new customer leads,” said Klock. “But while referral sources are effective, they are not trying to sell a product - they are simply sharing useful information among their peers. It’s important to actively market your business in a variety of ways,” said Klock, “particularly now, when consumers are looking in many different places for direction on where to go for local goods and services.”

The most successful marketing plans consist of a diversified portfolio that includes a mix of print, online, direct mail and search engine optimization/marketing (SEO/SEM) components.

This multi-pronged approach helps businesses get better overall market penetration.

Update the Plan

According to the U.S. Small Business Administration, a successful marketing plan should include market research, location, the targeted customer group, competition, positioning, the product or service being sold, pricing, advertising and promotion. Refer to it often and update it every three to six months. “Smaller businesses can probably aim to revisit their plans in the six-month range because they have fewer moving parts,” said Klock. “This exercise can also help businesses uncover seasonal trends and evaluate their performance to help inform key management decisions.”

Get Professional Help

“The success of your business is too important to not position it well,” said Klock. “Professional media consultants can focus on a business in ways that a family member or a part-time staffer cannot. Marketing experts have the skills to map out a customized strategy, are up to date on the latest market trends and have a knowledgeable, experienced staff on the sidelines that can provide support whenever it’s needed.”

One popular outsourcing option is Yellowbook’s 360-degree portfolio of marketing tools (www.yellowbook360.com), which offers a variety of options for small business owners. Yellowbook consultants can develop an affordable, effective plan for a business so an owner can focus squarely on business execution.

Smart Marketing for Small Businesses #10226_AR Source: Yellowbook

Additionally, the new Yellowbook360 Business Center (https://business.yellowbook360.com/site/) provides small business with tools and services geared to help them grow. In the Business Center, Yellowbook clients and non-clients can monitor their online reputations through ChatterHub - a reputation management tool - and increase their business exposure; Yellowbook clients can also manage their marketing programs.

Recent studies have found that nearly half of all U.S. small businesses don’t have a website. “With so many affordable options available, every business should have an online presence,” said Klock.

With a Yellowbook-created website, for example, the average cost to build and maintain a fairly robust website for your business can be less than $100 a month.

Other services offered by Yellowbook include search engine optimization, and targeted, robust mailing lists for direct mailings. To request a free no-obligation consultation, call 1-800-YB-YELLOW (1-800-929-3556), or submit your request online at www.yellowbook360.com.

Feb 15 - Feb 28, 2011

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Feb 15 - Feb 28, 2011

Smarter After-School Snacking Chips and a soft drink may be a convenient after school snack, but it doesn’t do the body any good. Believe it or not, there are snack options that not only do the body - and the brain - some good, but they taste good, too.

Omega-3s are fats essential to brain development and continued brain health, vision, prevention of cardiovascular disease, and normal growth and development throughout childhood. However, they are not produced in the body, nor are they found in many foods. Fatty fish are an excellent source off omega-3s, but fatty fish are not on most kids’ after school snack menus. However, there are other sources of omega-3s, such as Omega-3 Milk from Organic Valley.

“Adding milk high in omega-3s to our daily diet is a simple, practical way to promote life-long health, and it is especially important #10191_AR Source: Organic Valley for families with young children. Omega-3s are essential building blocks for infants and children as they grow and their brains develop,” said Dr. Charles Benbrook, chief scientist of The Organic Center.

With Omega-3 milk, Organic Valley complements its pasture-based organic milk-which already contains elevated levels of the naturally-occurring ALA Omega-3-with DHA and EPA, two other Omega-3 fatty acids extracted from sustainably-sourced fish oil. Each glass delivers complete Omega-3 nutrition.

For a mouth-pleasing, brain-boosting after school snack, try serving up some of this fun String Cheese “Slaw” with a tall glass of Omega-3 milk. It may just turn chips into a snack of the past.

For more information and coupons, visit www.organicvalley.coop.

String Cheese “Slaw”

Prep time: 15 Minutes | Servings: 6

Crayon-sized string cheese cylinders can be sliced into “buttons” or stripped into “threads,” then added to salads of all stripes. Here, the cheese strips are the main ingredient in a fun, carrot-flecked slaw.

6 Organic Valley Stringles String Cheese 1 1/2 cups carrot, cut into matchsticks or shredded 3 tablespoons cilantro, chopped (or parsley) 4 teaspoons fresh lemon juice 2 teaspoons olive oil ~ black pepper, freshly ground

Pull threads of cheese off each string cheese stick (not too thin). Toss with carrots, cilantro or parsley, lemon juice and olive oil. Add pepper to taste.

Serve immediately, or chill the salad in the refrigerator, tossing occasionally, 1/2 to 1 hour. Serve at room temperature or chilled.

Other Serving Suggestions: This also makes an unusual and fun side dish to sandwiches or burgers. Or it may be added to tacos or burritos, or piled into pita bread with sliced tomatoes.

ADStronomic.com New Orleans may be the official home of Mardi Gras, but you don’t have to live in the Big Easy to enjoy the party. Mardi Gras, or literally, “Fat Tuesday,” is the final day of the Carnival celebration, the festive season that occurs before Lent.

While some people associate Mardi Gras with lavish parades and French Quarter parties, food is an integral part of the tradition. In fact, many locals skip the parades and spend time at home feasting with friends and family instead. Join the Fat Tuesday frenzy by throwing your own party.

11

Mardi Gras

Celebrate

with

“Fat Tuesday”All Day Long

These tried-and-true recipes will ensure your party will start a tradition to be celebrated for years to come. For more information on New Orleans-Style cuisine, visit www.facebook.com/zatarains.

“I love sharing the spirit of this season,” said John Besh, Louisiana native and nationally acclaimed chef. “It’s so easy to bring the fun of Mardi Gras home wherever you are. Whip up some tasty New Orleans-Style meals, hang up some beads and masks for decoration, then invite folks over for good times all around.”

Celebrate like a true New Orleanian by jazzing up an entire day’s menu with popular and authentic dishes.

Start with a savory brunch, a true Southern tradition. Snack on a creamy dip in the afternoon as you decorate and welcome guests. Then, dish out a traditional New OrleansStyle jambalaya, perfect for a Mardi Gras crowd. Finish the meal with a cupcake version of the official dessert of the Carnival season, the King Cake.

Tradition states that whoever found the fava bean or small trinket in their slice of cake was charged with bringing the cake to next year’s party.

Share the fun with all your guests by including a fava bean in each cupcake.

Carnival Jambalaya

Prep Time: 5 minutes | Cook Time: 25 minutes Makes 12 (1-cup) servings

5 1/4 2 1 1 1/2

cups water cup oil (optional) packages Zatarain’s Jambalaya Mix, Original pound boneless skinless chicken breasts, cubed pound smoked sausage, 1/4 inch thick cup sliced green onions (optional)

Bring water and oil to boil in large saucepan. Stir in Rice Mixes, chicken and sausage; return to boil. Reduce heat to low; cover and simmer 25 minutes or until rice is tender. Remove from heat. Let stand 5 minutes. Sprinkle with green onions before serving. #10463_AR All materials courtesy of: Zatarain’s

12

Feb 15 - Feb 28, 2011

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Feb 15 - Feb 28, 2011

Find the words in the grid. Words can go horizontally, vertically and diagonally in all eight directions.

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Futoshiki 4x4 - Puzzle 2 of 5 - Very Easy

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Copyright © 2011 ADStronomic. Made using 1-2-3 Word Search Maker™

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www.sudoku-puzzles.net

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See Page 16 for Advertising Rates.

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Copyright Copyright © 2011 © 2011 ADStronomic.

ADStronomic.

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1

Central Central Thai Thai 11 11 Angry Angry 12 12 Tinter Tinter 13 13 Chocolate Chocolate andand peppermint peppermint 21 21 candy candy Related Related 23 23 Lil'Lil' __ __ (cartoon (cartoon character) character) 26 26 What What a boring a boring speaker speaker 27 27 does does Author Author of "The of "The Inferno" Inferno" 28 28 Say Say "hello" "hello" 30 30 Painter Painter Richard Richard 31 31 Denounce Denounce 32 32 Pith Pith 38 38 Actual Actual 39 39 Lawyer Lawyer dress dress 40 40 Loped Loped 41 41 Fern Fern seeds seeds 43 43 Pure Pure 44 44 Where Where actors actors work work 46 46 Many Many times times 47 47 Wine Wine bottle bottle capcap 48 48 Nerve Nerve fiber fiber 49 49 Dole Dole outout 50 50 Writer Writer Bombeck Bombeck 52 52 Partial Partial 53 53 What What Celestial Celestial 54 54 Seasonings Seasonings makes makes Last Last dayday of the of the wk.wk.

57 57

Luge 1 Luge Weed in ainwheat a wheat field field 2 Weed Malicious 3 Malicious CA’s coast coast water water 4 CA’s Musician (3 wds.)

(3 wds.)

5 Musician Musical "slow" "slow" 6 Musical Vane direction direction 7 Vane Kick outout 8 Kick Outstanding member member of of ADStronomic 9 Outstanding society society Rich, Rich, disliked disliked by by richrich 10 10 Sudoku 6x6 - Puzzle 3 of 5 - Medium 1 2 3 4 5 6 7 8 9

NotNot well well cooked cooked 19 19 Mark Mark boundaries boundaries 20 20 Keyboard Keyboard of piano of piano or or 22 22 organ organ Pale Pale sherry sherry 24 24 Grab Grab 25 25 NotNot subtracting subtracting 26 26 Encircled Encircled 29 29 Flower Flower stalk stalk leafleaf 33 33 Care Care forfor 34 34 NotNot (refix) (refix) 35 35

Sudoku

3

The objective is to fill a grid with digits so that each column, each row, and each of the sub-grids contains all of the digits exactly once. Enter a number from 1 through 6 in each cell of a grid. Each row, column and region must contain only one instance of each number.

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