INFORMATION BASED WEBSITE
With more and more emphasis on high performance structures, structures that are designed with less reliance on the national grid and yet are able to provide fantastic thermal & acoustic insulation as well as providing the client with an economical solution, lightweight construction methods are finding favour across the building industry. It follows that in high performance structures, the application of advanced building materials would be of utmost importance and we look at such building materials, their attributes, applications and technical information. This website is designed for easy navigation whether you are a homeowner, a professional or builder.
Website profile
Website Profile
Simplicity CONTENT THAT IS TAILORED TO SUIT YOUR LEVEL OF UNDERSTANDING Whether you are a homeowner or a
The Website promotes for dialogue between
CUSTOM NAVIGATION
professional within the building industry,
the content published and industry feedback
EASY navigation for all types
the website caters for content and
from the viewer. The Advanced Community
of viewer. Technical jargon
technical information that is pertinent
platform allows for industry feedback regarding
towards the respective viewer of the
projects, building materials as well as
who is considering high
website.
recommendations for reputable professionals
performance materials
Apart from the obvious benefits this
and builders within the various regions.
provides the viewer, it allows for a
“Identify, conversation & community”, will be
greater participation from the advanced
highlighted on the website.
should not create confusion for the interested homeowner
community.
CONTENT
understanding “building materials” whether you are a homeowner, or a professional
YOU, the viewer are able to engage
• HOMEOWNER • PROFESSIONALS
The HOMEOWNER
• BUILDERS
In this space you will find out more information pertaining to the
• ASSOCIATE
benefits of lightweight construction and advanced building materials.
• ADVANCED COMMUNITY
ADVANCED COMMUNITY
For decades, lightweight construction, encompassing framework
The BUILDER Performance driven construction, consisting of framework structures such as light steel frame buildings, as well as advanced building materials, offer
with Advanced Building, highlighting high performance materials in your area. Send articles, case studies and success stories from your region to highlight advanced building materials.
structures such as light steel frame and structural insulated panels (SIP), has been gathering momentum globally as a high performance method of building.
The PROFESSIONAL For the Professional more so than any other genre, Lightweight Construction and Advanced Building Materials in particular, will
CONNECT
undoubtedly change the way in which designs are thought out in the
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future. With our reliance globally on various forms of energy, the
or why not join the Advanced
ability to design performance into the structure will prove to be a
the builder unique benefits in the South African
Building group on LINKEDIN? Stay
major benefit, an added value for its occupants, its energy-efficiency/
building industry. Internationally, the popularity of
connected, engage!
cost effectiveness and possible higher re-sale value in the future. It
lightweight construction and advanced building
follows that a better understanding of building materials would be
materials is founded on its main benefit – that it can be
required when designing to achieve a high performance structure.
designed for performance.
Layout
LOOK & FEEL
The HOMEPAGE
websites engage better with
Having studied why some viewers than others, the Advanced
Clear and concise options for the viewer to navigate from the Home Page as
Building website realised that a
a point of departure. Standard single click menu’s allow for direct navigation
layout that was easy to navigate and
while the Slider bars direct relevant content for the respective viewer demographic.
encourage viewer participation would promote the interaction required to grow the genre of advanced building materials and structures in a
The viewer is in control of the type of content they wish to view and expand upon that content as per their discretion.
Associates of Advanced Building enjoy front page branding for their company together with their own “Homepage”. The Associates enjoy a specific page spread including company profile, imagery, showcasing of materials and all relevant contact materials. Their page will also link directly to their own website or online social platform to expand the viewers interest accordingly.
The SLIDERS Each “Slider” automatically opens and closes when browsing the Homepage of the website. The Sliders act as the host for the various viewer demographic as well as highlighting our valuable associates.
A designated slider titled “I’m a Contributor” promotes interaction from the viewer and looks to engage accordingly. Tier 1 Associates also enjoy a unique Slider for their own branding or advertising purposes. This may remain dynamic and change periodically to highlight an event or a campaign that the associate may be running.
The COMMUNITY By clicking in the “I’m a Contributor” slider, the viewer gets the opportunity to share relevant industry news, showcase a project, material or service they enjoyed and share it with the rest of the “Advanced Community”.
This is an important aspect of the website as by promoting interaction with the viewer, the website acts as a platform for the entire community, fast-tracking exposure of advanced building materials and high performance structures.
“identify, communicate and join, we want to share your material experience”
historically conservative industry.
“the Stats”
MEASUREMENT It is the responsibility of the
ANALYTICAL approach
published and feedback received
28%
72%
website to ensure that the content
With a website that positions itself in a niche market, we take a look at a few
is able to be measured for a better
important indicators of measurement to gauge how pertinent the information
overall viewing experience.
is to our viewer.
Returning Viewer New Viewer
2014 Statistics to date (Jan - Sept)
The HISTORY
Visits:
51 431
Unique visits:
37 030
Page views:
191 837
Pages / Visit::
3.73
Avr. duration:
00:04:27sec
Bounce rate:
56.45%
% New visits:
28%
The Advanced Building website started in June 2011 and has grown in viewership and market credibility ever since. Designed as an information based platform to showcase advanced building materials and high performance structures, the website realised that a void existed in the Southern African building materials industry, one that
“in order to gauge performance, we must be able to measure it first”
had historically been rather conservative and slow to appreciate contemporary advancements in the industry.
With greater viewership through other social platforms such as
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LinkedIn and Twitter, the website has gathered further interest globally from major first world countries and regions (such as the U.A.E) where construction methods are setting the global benchmark
5250
in advanced building.
The FUTURE
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With further support from our valuable Associates, Advanced Building continues to challenge the status quo regarding our local building materials industry. This transcends not only to the professional sector
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but also to the students at tertiary level.
This website challenges their design intent for greater introspection in
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the usages of building materials, the building industry will ultimately benefit from their participation once qualified and in the field.
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Parkhurst I Johannesburg I Gauteng I South Africa
+27 82 449 3239 (South Africa)
info@advanced-building.org
www.advanced-building.org