Layout
LOOK & FEEL
The HOMEPAGE
websites engage better with
Having studied why some viewers than others, the Advanced
Clear and concise options for the viewer to navigate from the Home Page as
Building website realised that a
a point of departure. Standard single click menu’s allow for direct navigation
layout that was easy to navigate and
while the Slider bars direct relevant content for the respective viewer demographic.
encourage viewer participation would promote the interaction required to grow the genre of advanced building materials and structures in a
The viewer is in control of the type of content they wish to view and expand upon that content as per their discretion.
Associates of Advanced Building enjoy front page branding for their company together with their own “Homepage”. The Associates enjoy a specific page spread including company profile, imagery, showcasing of materials and all relevant contact materials. Their page will also link directly to their own website or online social platform to expand the viewers interest accordingly.
The SLIDERS Each “Slider” automatically opens and closes when browsing the Homepage of the website. The Sliders act as the host for the various viewer demographic as well as highlighting our valuable associates.
A designated slider titled “I’m a Contributor” promotes interaction from the viewer and looks to engage accordingly. Tier 1 Associates also enjoy a unique Slider for their own branding or advertising purposes. This may remain dynamic and change periodically to highlight an event or a campaign that the associate may be running.
The COMMUNITY By clicking in the “I’m a Contributor” slider, the viewer gets the opportunity to share relevant industry news, showcase a project, material or service they enjoyed and share it with the rest of the “Advanced Community”.
This is an important aspect of the website at by promoting interaction with the viewer, the website acts as a platform for the entire community, fast-tracking exposure of advanced building materials and high performance structures,
“identify, communicate and join, we want to share your material experience”
historically conservative industry.