“the Stats” ANALYTICAL approach
Returning Viewer New Viewer
The HISTORY
information based platform to showcase advanced building materials and high performance structures, the website realised that a void existed in the Southern African building materials industry, one that
is able to be measured for a better
important indicators of measurement to gauge how pertinent the information
overall viewing experience.
is to our viewer.
2014 Statistics to date (Jan - Sept) Visits:
51 431
Unique visits:
37 030
Page views:
191 837
Pages / Visit::
3.73
Avr. duration:
00:04:27sec
Bounce rate:
56.45%
% New visits:
28%
“in order to gauge performance, we must be able to measure it first”
had historically been rather conservative and slow to appreciate contemporary advancements in the industry.
With greater viewership through other social platforms such as
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LinkedIn and Twitter, the website has gathered further interest globally from major first world countries and regions (such as the U.A.E) where construction methods are setting the global benchmark
5250
in advanced building.
The FUTURE
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With further support from our valuable Associates, Advanced Building continues to challenge the status quo regarding our local building materials industry. This transcends not only to the professional sector
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but also to the students at tertiary level.
This website challenges their design intent for greater introspection in
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the usages of building materials, the building industry will ultimately benefit from their participation once qualified and in the field.
website to ensure that the content
With a website that positions itself in a niche market, we take a look at a few
The Advanced Building website started in June 2011 and has grown in viewership and market credibility ever since. Designed as an
It is the responsibility of the published and feedback received
28%
72%
MEASUREMENT
Monthly Visitors 2014