Unravel Marketing Kit

WHAT’S NEXT? THE VOICE OF HALIFAX

BOLD, RELENTLESS & TRUE

PASSIONATE We have a story to tell.

CREATIVE & PROVOCATIVE

the vision Unravel is a magazine for a city that is rediscovering itself. As Halifax emerges

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from the pandemic, the city crackles with energy and potential—a place wiser, more confident, and keen to see what the future brings. Building on the foundations of its forerunner Halifax Magazine, Unravel is the magazine for the people who believe in this city and its future. We won’t just share Halifax’s stories: we’ll get to their heart, connecting readers with the people who shape our city. With trendsetting artistic communities, growing diversity, thriving development, and a renewed love of all things local, there is much to celebrate in Halifax. With top-notch writing and vibrant photography, we’ll expose this city’s beating heart.

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But if you love a city, you have to be honest with it. There is much to do to build the future Halifax deserves. Unravel’s award-winning journalists will also confront our city’s challenges, attack its injustices, and amplify the voices of changemakers. In every issue, readers will find new perspectives on the people and perTREVOR J. ADAMS Senior Editor

sonalities shaping Halifax, new angles on stories they thought they knew, and a diverse array of local arts, entertainment, business, crime, and political stories—a new lens for a renewed city. From the publishers of Saltscapes, East Coast Living, Our Children, At Home on the North Shore, Good Taste, Port of Halifax, and several other regional titles.

Get ready: We’re about to Unravel Halifax.

the inside Arts & Culture

2021/22 CALENDAR Sept/Oct

Profiles

Unravelling Halifax’s future

Nov/Dec

Year in review—and the year ahead

Entertainment

Jan/Feb

Inside the music scene

Food & Drink

A WILD 12 MONTHS

Nunc varius arcu at magna lobortis, et facilisis urna sagittis.

Mar/Apr Halifax housing market

Nulla ut lorem sagittis, consect etur dolor ac.

Events

May/June

The life of a restaurateur

July/August

Summer in the city

Business & Politics Social Justice

Monthly Online Exclusives

EDUCATED TRENDY LOCAL NEW

the reader

PUBLISHED

6 times yearly TOTAL DISTRIBUTION

15,000

(controlled circulation)

OUR READERS

47.8% male 52.2% female Average household income of

$71,200 Over

87.9%

have a university

education or higher

THE NEWBIE

THE PASSIONATE LOCAL

An ocean’s playground is

They’re done apologizing for

a true point of attraction.

being small, unheard, and

Our artistic community,

unnoticed. They have earned

our culinary treasures,

their moment to shine along-

and our landscapes bring visitors in. Our easy way of life and quiet confidence give them cause to stay.

THE TREND SETTER Art, culture, cuisine, digital space, hyper-local: we are creating the future’s blueprint. Staying ahead of what’s next in fashion, on our plates, or in our galleries is what keeps this crowd talking, creating, and pushing their boundaries.

side larger cities. Community pride with big world returns pushes them forward.

Reach a targeted demographic

UNRAVEL THE MEDIA OPPORTUNITIES

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PRINT ADVERTISING RATES FOUR COLOUR AD SIZES

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2X

1X

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2/3 Page

$1,000

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$1,250

1/2 Page

$950

$1,050

$1,100

1/3 Page

$650

$725

$760

1/6 Page

$520

$600

$620

$2,400

$2,700

$2,850

$1,625

$1,750

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$2,000

$2,150

$2,250

Double page spread Inside front/back cover Outside back cover

Preferred position add 15%. Multi-page buys upon request. Rates are net.

WEB ADVERTISING RATES (Rotating) FOUR COLOUR AD SIZES

PIXELS

MONTHLY

Leaderboard

728 x 90

$450

Big Box

300 x 250

$300

Double Big Box

300 x 600

$550 Call for details