WHAT’S NEXT?
2021/2022 Media Kit
ANOIS PA
Entertain, inform, explore
the vision Unravel is a magazine for a city that is rediscovering itself. As Halifax emerges
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from the pandemic, the city crackles with energy and potential—a place wiser, more confident, and keen to see what the future brings. Building on the foundations of its forerunner Halifax Magazine, Unravel is the magazine for the people who believe in this city and its future. We won’t just share Halifax’s stories: we’ll get to their heart, connecting readers with the people who shape our city. With trendsetting artistic communities, growing diversity, thriving development, and a renewed love of all things local, there is much to celebrate in Halifax. With top-notch writing and vibrant photography, we’ll expose this city’s beating heart.
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But if you love a city, you have to be honest with it. There is much to do to build the future Halifax deserves. Unravel’s award-winning journalists will also confront our city’s challenges, attack its injustices, and amplify the voices of changemakers. In every issue, readers will find new perspectives on the people and perTREVOR J. ADAMS Senior Editor
sonalities shaping Halifax, new angles on stories they thought they knew, and a diverse array of local arts, entertainment, business, crime, and political stories—a new lens for a renewed city. From the publishers of Saltscapes, East Coast Living, Our Children, At Home on the North Shore, Good Taste, Port of Halifax, and several other regional titles.
unravelhalifax.ca
Get ready: We’re about to Unravel Halifax.
From the expected, we entertain, inform, and explore. Then we go unexpectedly deeper, exposing the undercurrent of a city redefining itself, tapping into the heartbeat of our region with a perspective no one else can. Unravel tells the stories of one of Canada’s most innovative and growing cities, connecting readers to explore and discover this vibrant region we call home. Just like Halifax, Unravel will evolve, grow, and chart our course through the ebb and flow of one of Canada’s most diverse and dynamic cities.
the inside Arts & Culture
2021/22 CALENDAR Sept/Oct
Profiles
Unravelling Halifax’s future
Nov/Dec
Year in review—and the year ahead
Entertainment
Jan/Feb
Inside the music scene
Food & Drink
A WILD 12 MONTHS
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Mar/Apr Halifax housing market
Nulla ut lorem sagittis, consect etur dolor ac.
Nulla ut lorem sagittis, consect etur dolor ac.
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Events
May/June The life of a restaurateur
Business & Politics
July/August
Summer in the city
unravelhalifax.ca
Social Justice
Monthly Online Exclusives
W the reader
PUBLISHED
6 times yearly TOTAL DISTRIBUTION
15,000
(controlled circulation)
Unravel Magazine has one of the most desirable audiences you will find in Atlantic Canada, through insightful editorial and an influential, inspired and affluent readership. With opportunities in print, online, email, podcasts, social media and events, Unravel is dedicated to connecting your product or service with our readers across all marketing channels. Contact us today to speak with one of our account representatives and request a marketing strategy best suited to grow your business.
Reach a targeted demographic
OUR READERS
47.8% male 52.2% female
THE NEWBIE
THE TREND SETTER
THE PASSIONATE LOCAL
An ocean playground is an
We are cultivating our future’s
They’re done apologizing for
incredible point of attrac-
blueprint through hyper-
being niche, unheard, and
tion, but at its heart are
local art, culture, cuisine,
under the radar. They’ve
stories and people who
and digital spaces. Staying
earned their moment to
Average household
build our culture. Our ar-
ahead of what’s next in fash-
shine alongside larger cities.
income of
tistic community, culinary
ion, on our plates, or in our
Community pride with big
treasures, and landscapes
galleries keeps this crowd
world returns pushes them
captivate new visitors in a
talking, creating, and pushing
forward. It’s their city.
world of discovery.
their own boundaries.
$71,200 Over
87.9%
have a university
education or higher
unravelhalifax.ca
S
PRINT ADVERTISING RATES FOUR COLOUR AD SIZES
6X
2X
1X
Full Page
$1,350
$1,500
$1,600
2/3 Page
$1,000
$1,175
$1,250
1/2 Page
$950
$1,050
$1,100
1/3 Page
$650
$725
$760
1/6 Page
$520
$600
$620
$2,400
$2,700
$2,850
$1,625
$1,750
$1,850
$2,000
$2,150
$2,250
Double page spread Inside front/back cover Outside back cover
Preferred position add 15%. Multi-page buys upon request. Rates are net.
WEB ADVERTISING RATES (Rotating) FOUR COLOUR AD SIZES
PIXELS
MONTHLY
Leaderboard
728 x 90
$450
Big Box
300 x 250
$300
Double Big Box
300 x 600
$550 Call for details
Sponsored Display
New Brooklyn Media
E-newsletter Sponsor
250 x 250
$350
6 ISSUES PER YEAR!
ADS CLOSE
MATERIAL DUE
DISTRIBUTION DATE
September / October 2021
July 22
July 29
August 26
November / December 2021
September 23
September 30
October 28
January / February 2022
November 25
December 2
December 30
March / April 2022
January 20
January 27
February 24
May / June 2022
March 24
March 31
April 28
July / August 2022
May 26
June 2
June 30
September / October 2022
July 28
August 4
September 1
November / December 2022
September 22
September 29
October 27
DOUBLE PAGE SPREAD (no bleed) 15” x 10” (with bleed) 16.375” x 10.75” (+ 1/4” bleed on all 4 sides) Leave 1/2” from all edges and 1” in centre for the gutter as a safe area (no text or important info)
FULL PAGE (no bleed) 7” x 10” PUBLICATION TRIM SIZE 8.1875” x 10.75” (+ 1/4” bleed on all 4 sides)
1/6
1/3 page 2/3 page V V 4.625” x 10” 2.25” x 10”
1/3 square page V 2.25” 4.625”x x 4.875” 4.875”
1/2 page horizontal 7” x 4.875”
PRINT ADVERTISING REQUIREMENTS • Preferred file format for supplied ads is press quality pdf (PDF/X-1a). • Supplied ads may also be sent as native files. Preferred programs include Indesign, Illustrator and Photoshop. We cannot accept MS Word files. Include all fonts and image files. • All colours must be CMYK. Images must be 300 dpi at 100% printed size. • Files under 10MB can be sent by email. Larger files should be submitted via our FTP site. Contact us for more information.
AD PRODUCTION Metro Guide Publishing is pleased to offer ad design and production services if required at a nominal rate of $60/hr.
ADVERTISING CONTACT:
PRODUCTION CONTACT:
publishers@metroguide.ca Tel: 902.420.9943 | Fax: 902.429.9058 www.metroguide.ca | www.halifaxmag.com 2882 Gottingen St., Halifax, N.S. B3K 3E2
Nicole McNeil | Production Coordinator | Metro Guide Publishing Tel: 902.420.9943 ext. 1836 | Cell: 902.580.2420 2882 Gottingen St., Halifax, N.S. nmcneil@metroguide.ca
Advocate Media’s Custom Media division offers clients the opportunity to engage with customers in the same way that we do. We can tell your story through custom publications, newsletters, events, and podcasts. Our content development and branding expertise will bring your products to life.
FACES HALIFAX OF
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the local
2882 Gottingen Street, Halifax, NS B3K 3E2 Tel: (902) 464-7258 Ext 1808 C: 902-476-5345 Toll Free: 1-877-311-5877 pumpkinspice.com
ADVERTISING
ITS ALL ABOUT US! Unravel combines award winning editorial,
You can be a part of the conversation in this special
design and photography delivering insightful and
native advertising section. We will feature profiles of
informative articles on the passionate people, the
professionals in three sizes. Pricing includes all costs
provocative issues and the progressive opportunities
of our editorial & photography staff will help you
that shape our Halifax, Atlantic Canada’s largest and
craft to get just the right statement for you.
most dynamic city! Storytelling is one of the biggest trends in advertising these days. People want to hear the story of why they should care about you and your
FOUR COLOUR AD SIZES
COST
Half Page
$1,500
Full Page
$1,995
Double Page Spread
ADS MAY CONTAIN A LOGO, A COLOUR PHOTOGRAPH, AND THE NAME, PHONE NUMBER AND ADDRESS OF THE ESTABLISHMENT.
$3,200
DPS image area
15.875”w x 10.25”h
DPS trimmed
16.375”w x 10.75”h
1/2 page
DPS with bleed
16.875”w x 11.25”h
1 Image and a maximum of 130 words of text
Full page image area
7.687”w x 10.25”h
Full page trimmed
8.187”w x 10.75”h
Full page with bleed
8.687”w x 11.25”h
½ page horizontal
7”w x 4.875”h
brand. In the publishing industry, this is known as “native advertising.”
PRINT ADVERTISING RATES
Faces of Halifax is a native advertising feature offering YOU a unique form of sponsored content
Full Page
produced by editorial staff and in house photographer
1 Image and a maximum of 300 words of text
in conjunction with advertisers. The end result is enjoyable, readable content that highlights Halifax’s
Double Page Spread
business leaders and influencers.
1 Image and a maximum of 600 words of text