Unravel Media Kit 2021-2022

WHAT’S NEXT?

2021/2022 Media Kit

ANOIS PA

Entertain, inform, explore

the vision Unravel is a magazine for a city that is rediscovering itself. As Halifax emerges

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from the pandemic, the city crackles with energy and potential—a place wiser, more confident, and keen to see what the future brings.

Building on the foundations of its forerunner Halifax Magazine, Unravel is the magazine for the people who believe in this city and its future.

We won’t just share Halifax’s stories: we’ll get to their heart, connecting readers with the people who shape our city.

With trendsetting artistic communities, growing diversity, thriving development, and a renewed love of all things local, there is much to celebrate in Halifax. With top-notch writing and vibrant photography, we’ll expose this city’s beating heart.

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But if you love a city, you have to be honest with it. There is much to do to build the future Halifax deserves. Unravel’s award-winning journalists will also confront our city’s challenges, attack its injustices, and amplify the voices of changemakers.

In every issue, readers will find new perspectives on the people and perTREVOR J. ADAMS Senior Editor

sonalities shaping Halifax, new angles on stories they thought they knew, and a diverse array of local arts, entertainment, business, crime, and political stories—a new lens for a renewed city.

From the publishers of Saltscapes, East Coast Living, Our Children, At Home on the North Shore, Good Taste, Port of Halifax, and several other regional titles.

unravelhalifax.ca

Get ready: We’re about to Unravel Halifax.

From the expected, we entertain, inform, and explore. Then we go unexpectedly deeper, exposing the undercurrent of a city redefining itself, tapping into the heartbeat of our region with a perspective no one else can.

Unravel tells the stories of one of Canada’s most innovative and growing cities, connecting readers to explore and discover this vibrant region we call home. Just like Halifax, Unravel will evolve, grow, and chart our course through the ebb and flow of one of Canada’s most diverse and dynamic cities.

the inside Arts & Culture

2021/22 CALENDAR Sept/Oct

Profiles

Unravelling Halifax’s future

Nov/Dec

Year in review—and the year ahead

Entertainment

Jan/Feb

Inside the music scene

Food & Drink

A WILD 12 MONTHS

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Mar/Apr Halifax housing market

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Events

May/June The life of a restaurateur

Business & Politics

July/August

Summer in the city

unravelhalifax.ca

Social Justice

Monthly Online Exclusives

W the reader

PUBLISHED

6 times yearly TOTAL DISTRIBUTION

15,000

(controlled circulation)

Unravel Magazine has one of the most desirable audiences you will find in Atlantic Canada, through insightful editorial and an influential, inspired and affluent readership. With opportunities in print, online, email, podcasts, social media and events, Unravel is dedicated to connecting your product or service with our readers across all marketing channels. Contact us today to speak with one of our account representatives and request a marketing strategy best suited to grow your business.

Reach a targeted demographic

OUR READERS

47.8% male 52.2% female

THE NEWBIE

THE TREND SETTER

THE PASSIONATE LOCAL

An ocean playground is an

We are cultivating our future’s

They’re done apologizing for

incredible point of attrac-

blueprint through hyper-

being niche, unheard, and

tion, but at its heart are

local art, culture, cuisine,

under the radar. They’ve

stories and people who

and digital spaces. Staying

earned their moment to

Average household

build our culture. Our ar-

ahead of what’s next in fash-

shine alongside larger cities.

income of

tistic community, culinary

ion, on our plates, or in our

Community pride with big

treasures, and landscapes

galleries keeps this crowd

world returns pushes them

captivate new visitors in a

talking, creating, and pushing

forward. It’s their city.

world of discovery.

their own boundaries.

$71,200 Over

87.9%

have a university

education or higher

unravelhalifax.ca

S

PRINT ADVERTISING RATES FOUR COLOUR AD SIZES

6X

2X

1X

Full Page

$1,350

$1,500

$1,600

2/3 Page

$1,000

$1,175

$1,250

1/2 Page

$950

$1,050

$1,100

1/3 Page

$650

$725

$760

1/6 Page

$520

$600

$620

$2,400

$2,700

$2,850

$1,625

$1,750

$1,850

$2,000

$2,150

$2,250

Double page spread Inside front/back cover Outside back cover

Preferred position add 15%. Multi-page buys upon request.

Rates are net.

WEB ADVERTISING RATES (Rotating) FOUR COLOUR AD SIZES

PIXELS

MONTHLY

Leaderboard

728 x 90

$450

Big Box

300 x 250

$300

Double Big Box

300 x 600

$550 Call for details

Sponsored Display

New Brooklyn Media

E-newsletter Sponsor

250 x 250

$350

6 ISSUES PER YEAR!

ADS CLOSE

MATERIAL DUE

DISTRIBUTION DATE

September / October 2021

July 22

July 29

August 26

November / December 2021

September 23

September 30

October 28

January / February 2022

November 25

December 2

December 30

March / April 2022

January 20

January 27

February 24

May / June 2022

March 24

March 31

April 28

July / August 2022

May 26

June 2

June 30

September / October 2022

July 28

August 4

September 1

November / December 2022

September 22

September 29

October 27

DOUBLE PAGE SPREAD (no bleed) 15” x 10” (with bleed) 16.375” x 10.75” (+ 1/4” bleed on all 4 sides) Leave 1/2” from all edges and 1” in centre for the gutter as a safe area (no text or important info)

FULL PAGE (no bleed) 7” x 10” PUBLICATION TRIM SIZE 8.1875” x 10.75” (+ 1/4” bleed on all 4 sides)

1/6

1/3 page 2/3 page V V 4.625” x 10” 2.25” x 10”

1/3 square page V 2.25” 4.625”x x 4.875” 4.875”

1/2 page horizontal 7” x 4.875”

PRINT ADVERTISING REQUIREMENTS • Preferred file format for supplied ads is press quality pdf (PDF/X-1a).

• Supplied ads may also be sent as native files. Preferred programs include Indesign, Illustrator and Photoshop. We cannot accept MS Word files. Include all fonts and image files.

• All colours must be CMYK. Images must be 300 dpi at 100% printed size.

• Files under 10MB can be sent by email. Larger files should be submitted via our FTP site. Contact us for more information.

AD PRODUCTION Metro Guide Publishing is pleased to offer ad design and production services if required at a nominal rate of $60/hr.

ADVERTISING CONTACT:

PRODUCTION CONTACT:

publishers@metroguide.ca Tel: 902.420.9943 | Fax: 902.429.9058 www.metroguide.ca | www.halifaxmag.com 2882 Gottingen St., Halifax, N.S. B3K 3E2

Nicole McNeil | Production Coordinator | Metro Guide Publishing Tel: 902.420.9943 ext. 1836 | Cell: 902.580.2420 2882 Gottingen St., Halifax, N.S. nmcneil@metroguide.ca

Advocate Media’s Custom Media division offers clients the opportunity to engage with customers in the same way that we do. We can tell your story through custom publications, newsletters, events, and podcasts. Our content development and branding expertise will bring your products to life.

FACES HALIFAX OF

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the local

2882 Gottingen Street, Halifax, NS B3K 3E2 Tel: (902) 464-7258 Ext 1808 C: 902-476-5345 Toll Free: 1-877-311-5877 pumpkinspice.com

ADVERTISING

ITS ALL ABOUT US! Unravel combines award winning editorial,

You can be a part of the conversation in this special

design and photography delivering insightful and

native advertising section. We will feature profiles of

informative articles on the passionate people, the

professionals in three sizes. Pricing includes all costs

provocative issues and the progressive opportunities

of our editorial & photography staff will help you

that shape our Halifax, Atlantic Canada’s largest and

craft to get just the right statement for you.

most dynamic city!

Storytelling is one of the biggest trends in advertising these days. People want to hear the story of why they should care about you and your

FOUR COLOUR AD SIZES

COST

Half Page

$1,500

Full Page

$1,995

Double Page Spread

ADS MAY CONTAIN A LOGO, A COLOUR PHOTOGRAPH, AND THE NAME, PHONE NUMBER AND ADDRESS OF THE ESTABLISHMENT.

$3,200

DPS image area

15.875”w x 10.25”h

DPS trimmed

16.375”w x 10.75”h

1/2 page

DPS with bleed

16.875”w x 11.25”h

1 Image and a maximum of 130 words of text

Full page image area

7.687”w x 10.25”h

Full page trimmed

8.187”w x 10.75”h

Full page with bleed

8.687”w x 11.25”h

½ page horizontal

7”w x 4.875”h

brand. In the publishing industry, this is known as “native advertising.”

PRINT ADVERTISING RATES

Faces of Halifax is a native advertising feature offering YOU a unique form of sponsored content

Full Page

produced by editorial staff and in house photographer

1 Image and a maximum of 300 words of text

in conjunction with advertisers. The end result is enjoyable, readable content that highlights Halifax’s

Double Page Spread

business leaders and influencers.

1 Image and a maximum of 600 words of text