Taming the Internet One Click at a Time 1
Technology Changes the World
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Where We Spend Our Time
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Impact of Technology on Wealth Transfer The Old Way • Transportation – Horse & Buggy
• Telecommunication – Land Line/Long Distance
• Music & Movies – Retail Stores
The New Way • Transportation – Model T
• Telecommunication – Cell Phones/Unlimited
• Music & Movies – iTunes & Netflix
Technologies that impact wealth today? 4
The Next Major Transfer!
Local Advertising
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The New York Times “…search advertising is probably the most effective form of marketing ever invented.” “No other form of online advertising – or offline advertising, for that matter – has come close to matching the effectiveness of search ads” 6
The Next Major Transfer!
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The Next Major Transfer!
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Local Advertising • $155 billion spent on local advertising in 2009 • 7.3% online • Projected up to 50% will be spent online within 10 years! • $77 Billion on the move! • Small Business is the last to move 9
$155 Billion Spent on… • • • • • •
Newspapers TV Telemarketing Direct Mail Print Ads E-Mail
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Bankrupt/Closing DVR/TiVo Do Not Call List Trash Can High Cost Spam Software
Declining Markets 10
Big Business Has Made The Move!
The Local Business Owner Is Lost!!! 11
The Local Businesses Website!
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A Web Presence!
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Where is Web Traffic?
In 2006, there were 2.7 billion searches done per month. In 2009, there were 61 billion searches done per month. 14
Page 2 and Beyond AKA - No Mans Land •Over 80% of people that search never go past the first page of the search results. •High Ranking essential to online exposure. •How do you get a High Rank? Experts!
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Where Do Local Businesses Rank?
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Where is Web Traffic? Social Networks • 120 million active U.S. Facebook users • Average user spends 55 minutes per day on Facebook • 1 in 4 U.S. Internet page views occurred at one of the top social networking sites in December 2009
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Where is Web Traffic? Smart Phones & Mobile Devices • 9 to 1: Phones to Computers • Over 95% of new phones sold today have web browsers & 70 millions consumers use them regularly 18
Where is Web Traffic? Popular Websites
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Optional to Necessity • • • • • • •
Cars Electricity TV Cell Phones Computers Internet Web Presence 20
Web Presence Solution AdzZoo System and Technology • Strategically places local business info in the online places where the local marketing is looking. • Optimizes custom webpage to be attractive to search algorithms resulting in high ranking placement. 21
AdzZoo Solution Starts with Geo-Targeting Technology • Geo-Targeting Technology allow business owners to focus their dollars to a specific geographical market. • No more wasting money on advertising that reaches outside the local business owners market. • Pinpoint the computers and mobile devices within a radius as little as 5 miles to 150 miles.
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Digital Hub Targeting the Local Market
Search Marketing Major Websites Mobile Marketing Social Networks
Optimized Landing Page 23
Campaign monitoring & optimization for maximum online exposure. • Analytics
of Entire campaign and its effectiveness •Monthly reporting on: •Total Impressions •Total Clicks •Average Position •Driving Directions •And More
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Web Presence Options Options
Cost
• Hire Google Certified Expert(s)
• Avg. $90,000 salary & benefits
• Contract with outside SEO firm.
• Low end: $1,500 per mo High end: $10,000 per mo. • Learning curve: 1 to 3 yrs. Continual Ed.
• Learn to do it yourself • Do nothing
• Cost Nothing 25
AdzZoo Pricing • Starts at $200 per month • Average monthly cost: $350 • Compared to traditional advertising – Avg. 1 day ¼ page ad in paper: – 1 radio spot (recommended mim 5 a day) – Yellow Pages ¼ page
$900 $68 $1100 mo
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Taming the Internet One Click at a Time 27