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Normandale Town Center
by AE7 Design
Montgomery, AL
AE7 was engaged to provide a vision study for the redevelopment of the partially vacated Normandale Shopping Mall, a site located roughly 2 miles east of downtown Montgomery. After nearly 2 decades of neglect, the mall property was rendered unsustainable by the early 2000s.
The primary challenge was finding the right blend / mix of commercial and residential of the 450k SF of gross floor area to reanimate the public spaces while maintaining a thriving neighborhood that fit contextually with surrounding community. As the study effort had been completed just prior to HUD’s announcement of Opportunity Zone program, the development has gained much attention from investors.
The deliverables for this project were a Vision Master Plan Study supported by a desktop market analysis which yielded a preliminary report from which to seek investor interest.
F&B
Food and Beverage destinations are vital in an experience economy, transforming eating into entertainment. Modern customers seek dining destinations ranging from food trucks, food halls, and coffee shops, to signature restaurants and celebrity chefs. Each requires a comprehensive understanding of the experiential environment and detailed understanding of the food offering. Delivering a memorable dining experiences is vital to repeated visits, increasing dwell time and delighting our senses. Bon Appétit!
Project Size
6,600 sq.ft / 612 sq.m
Services Architecture
Engineering
Infrastructure Design
Interior Design
Pre-Development Studies
Structural Design
Sustainable Design
Vision
