FROM THE LENS OF
WESTERN LIFESTYLE PHOTOGRAPHER
NATALIE MCFARLAND
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atalie McFarland started McFarland Productions in 2014. The multimedia business has continued to grow rapidly over the last few years. Her passion and focus have always remained the same: capturing, understanding, preserving and promoting ranching, farming, Western fashion, and the Western lifestyle. She has always had a love for the western culture, and even at a young age it was unmistakably clear what she was born to do. McFarland grew up on a small ranch, rodeoed, showed horses in a variety of disciplines, showed livestock, and participated in 4H and Oregon high school equestrian teams. She has trained herding dogs and started colts, worked with sheep and cattle, and has had the experience of racing to finish up a hayfield before a rainstorm
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hit. She understands the joys, sorrows, wins, losses and hard work of ranchers and farmers.That’s why McFarland Productions can produce authentic marketing materials of ranchers, riders and ropers – it’s who she is. The love she has for the western way of life is what prompted her to use photography and videography to preserve the western heritage, both old and new. “I have a passion for agriculture: farms, ranches and agriculturerelated businesses,” McFarland said. “Cattle ranches, sheep farms, leather workers, saddle makers, western fashion designers, hat makers, silversmiths… I love to work with them all. It’s not a job. It’s a lifestyle. And those living it know what it means to be a rancher, a farmer, or a cowboy.”
