Hometown Rodeos
Lost Dutchman Days Rodeo Gooding County Fair & Pro Rodeo
Rex Allen Days
Butch Cassidy Days Sidney, Iowa Rodeo
Hometown Rodeos
BY KRYSTA PAFFRATH
In every corner of our country, from bustling cities to tranquil small towns, there exists a deep-rooted tradition that embodies the spirit of community, resilience, and heritage. This tradition is the rodeo—a vibrant spectacle that captures the essence of our cultural tapestry, echoing the rugged charm of the American West. In this special issue, we are thrilled to celebrate "Our Favorite Hometown Rodeos," a theme that takes us on a journey through the heartland of America, where the rodeo is more than just an event; it's a way of life.
The rodeo is an enduring symbol of our history, tracing its origins to the cattle herding practices of the Old West. It has evolved from a practical necessity into a cherished pastime, showcasing the skills of cowboys and cowgirls while preserving the rustic traditions that define our heritage. Each hometown rodeo we feature in this issue reflects a unique blend of local culture, community spirit, and timehonored practices.
I love Victory Junction because it allows my daughter the chance to be herself and gives her some independence. It allows her to have lots of fun without judgement.
-Victory Junction Camper Parent
At Victory Junction, we believe that every child should have the chance to just be a kid. That’s why we provide life-changing camp experiences for children with serious illnesses and chronic medical conditions at no cost to their families. Through our adaptive, intentional programming, campers can ride a horse, shoot a bullseye at archery, soar down a zipline, and so much more!
Victory Junction gives children with complex medical conditions the chance to experience adventure, find belonging, and build resilience, all while having a lot of fun and making life-long memories.
Spotlight on Local Legends
Our journey begins in the quaint town of Prescott, Arizona, home to the world's oldest rodeo. Since 1888, the Prescott Frontier Days Rodeo has been a cornerstone of the community, drawing crowds from near and far to witness its historic charm and thrilling competitions. We'll delve into the stories of the local legends who have made their mark in the arena, inspiring future generations with their grit and determination.
Small Town, Big Heart
Next, we travel to the picturesque town of Cheyenne, Wyoming, where the Cheyenne Frontier Days, known as "The Daddy of 'em All," stands as the epitome of rodeo grandeur. This ten-day extravaganza is a testament to the town's unwavering dedication to preserving its cowboy heritage. From the heart-pounding bull riding events to the heartwarming parades, we'll explore how Cheyenne's rodeo has become a beacon of tradition and pride.
Community and Culture
Our journey wouldn't be complete without a stop in the Lone Star State, where the Fort Worth Stock Show and Rodeo showcases Texas-sized hospitality and flair. This iconic event blends rodeo action with livestock exhibitions, concerts, and culinary delights, offering a rich tapestry of experiences that celebrate both the rural and urban facets of Texan life.
Hidden Gems and Untold Stories
While the big-name rodeos capture much of the spotlight, this issue also shines a light on the hidden gems that dot the landscape of our great nation. From the charming Ellensburg Rodeo in Washington to the spirited Clovis Rodeo in California, we'll uncover the untold stories of these beloved hometown events that continue to thrive, thanks to the passion and dedication of their local communities.
A Look to the Future
As we celebrate these hometown rodeos, we also look to the future, exploring how these events are evolving to embrace modernity while staying true to their roots. We'll hear from young rodeo stars and organizers who are innovating and adapting, ensuring that the rodeo tradition remains vibrant and relevant for generations to come.
In this issue, you'll find a treasure trove of personal anecdotes, stunning photography, and in-depth articles that bring the magic of our favorite hometown rodeos to life. Whether you're a lifelong rodeo enthusiast or a curious newcomer, we invite you to join us in celebrating the rich traditions, the unforgettable moments, and the incredible communities that make these rodeos truly special.
So saddle up and get ready to embark on a journey through America's heartland. Let's celebrate the rodeos that are not just events, but a way of life—each one a testament to our shared history, our communal spirit, and our unyielding love for the rodeo.
Welcome to our special issue on "Our Favorite Hometown Rodeos." Enjoy the ride!
Photo by Krista Dalton
Photo by Krista Dalton
Butch Cassidy Days Rodeo
Celebrating the Outlaw Spirit in Junction, Utah
There’s more than meets the eye in this favorite hometown rodeo, saddle up for Butch Cassidy Days!
BY KRYSTA PAFFRATH
You know an event is going to be a good one when it’s named after an infamous, American outlaw. And that’s exactly why we wanted to share with just one of Utah’s favorite hometown rodeos, Butch Cassidy Days. This event is just one part of the Piute County Fair, taking place July 29th – August 3rd, with the rodeo itself taking place on August 4th & 5th.
With a backdrop of the rugged landscape of southern Utah, Junction is a small town with a rich history and a vibrant community spirit. Each year, this quaint little town bursts into life as it hosts the Butch Cassidy Days Rodeo, a celebration that honors the legacy of one of America’s most famous outlaws while showcasing
4th, and Saturday, August 5th
A Tribute to an Outlaw Legend
Butch Cassidy, born Robert LeRoy Parker, was raised in the wilds of Utah and became one of the most infamous figures of the Old West. His tales of daring heists and narrow escapes have captivated the imaginations of many. The Butch Cassidy Days Rodeo in Junction pays homage to this legendary figure, embracing the rebellious spirit and sense of adventure that defined Cassidy’s life.
highlight of the rodeo is the famous hide race. For those who might be unfamiliar, a hide race is when a person lays on a cowhide and gets pulled behind a galloping horse, typically from one end of the arena to the other or all the way around. Butch Cassidy Days has this event down pat and it is a must-see.
Local businesses also thrive during the festivities, with vendors offering everything from Western apparel to delicious food, creating a carnival-like atmosphere. Other ancillary events around town include the Piute Singing Idol, a basketball game, and cornhole.
Preserving the Past & Celebrating the Present
200 West, Junction UT, 84740
This event is steeped in history and lore, with Junction’s residents taking pride in their connection to Cassidy. The rodeo serves as a living history lesson, blending the excitement of rodeo sports with stories of Cassidy’s exploits, offering visitors a unique glimpse into the past. While rodeo fans are in town, they are actually just a short distance from Cassidy’s childhood home, which is just outside of Junction proper. In fact, if you happen to find yourself traveling along the 89 near Circleville, it is worth stopping for 15 minutes to check the place out.
While the rodeo is a high point of Butch Cassidy Days, it is not the only event going on. Eventgoers can also enjoy kid’s events like Mutton Bustin’, Stick Horse Barrels, Dummy Roping, a Chicken Chase, wild calf rides, and more. Then for the adults, the
As the Butch Cassidy Days Rodeo continues to grow in popularity, its organizers remain committed to preserving the event’s historical roots while embracing the excitement of modern rodeo. The integration of new technologies, such as online streaming and social media promotion, helps bring the rodeo to a wider audience, ensuring its longevity.
Junction’s Butch Cassidy Days Rodeo is more than just an annual event; it’s a celebration of heritage, community, and the cowboy way of life. It’s a time when the past and present merge, when stories of outlaws and lawmen come alive, and when the spirit of the West is showcased in all its glory. For those who attend, the rodeo offers a unique and unforgettable experience, a chance to step back in time and witness the enduring legacy of Butch Cassidy and the vibrant culture of this favorite hometown rodeo.
Lost Dutchman Days Rodeo & Parade
Celebrating Hometown Tradition in Apache Junction, Arizona
What started as a one-day event in 1965 has evolved into one of Arizona’s favorite hometown rodeos.
BY KRYSTA PAFFRATH
With the Superstition Mountains set as the backdrop, the Lost Dutchman Days Ro deo & Parade takes place the last weekend of February every year. The event is the largest rodeo and threeday event in the east valley of Phoenix, Arizona. Crediting the event for attracting over 30,000 visitors
Lost Dutchman Days Today
Fast forward to the present, and Lost Dutchman Days has evolved into a major event with a packed schedule. With the event taking place every February, the next dates for this event fall over February 21st-23rd, 2025. The festivities always kick off on Thursday, February 20th, 2025, with a Beer & Brat Party at the Apache Junction Elks Lodge. Then the following three days are filled with thrilling rodeo action starting at 1:30 pm each day. The weekend begins with a rodeo dance on Friday, February 21st, also at the Elks Lodge.
Humble Beginnings
To truly appreciate Lost Dutchman Days, we need to travel back to November 1964. Apache Junction, nestled against the Superstition Mountains, was a burgeoning community deeply connected to its Old West heritage. The town’s history is rich with tales of gold prospectors, notably the legend of the Lost Dutchman’s gold mine, which added a mystical allure to the area.
At this time, the residents of Apache Junction were few, with the town being one of the furthest from the hub of Phoenix about 30 miles to the west. The town was a popular stopping point for travelers heading out of town towards Florence, Superior, Globe, and beyond. At one point, there was even a local zoo in town that travelers could stop in and visit during their short layover.
No rodeo would be complete without a carnival, vendors, and of course, a parade. The parade this year takes place on Saturday, February 22nd and the carnival rides and diverse vendor stalls ensure there’s something for everyone to enjoy all weekend long.
It’s More Than a Rodeo
2025 Event Information
DATES: February 21st-23rd, 2025
LOCATION:
Apache Junction Rodeo Grounds, Apache Junction
Arizona
WEBSITE: LostDutchmanDays.org
The date is November 27, 1964, and the Apache Sentinel Paper published a small 3-inch announcement in its issue for the first Lost Dutchman “Day”, that would take place on January 23, 1965. The inaugural event featured a variety of unique competitions, such as timed cowhide drag, boot and saddle partnership races, jackpot roping and team tying, and a $5 jackpot barrel race. These activities were complemented by a free pancake breakfast, an art show, a “Horse Picnic,” a barbeque, and a dance.
Initially, Lost Dutchman “Day” was a modest celebration, but its popularity with locals grew quickly. By 1971, the event had expanded into a multi-day festival, encompassing rodeo performances, parades, dances, and an array of family-friendly activities. This transformation marked the official birth of Lost Dutchman Days as we know it today.
Lost Dutchman Days has always been about more than just entertainment. It’s a celebration of Apache Junction’s community spirit and a testament to the town’s dedication to preserving its Western heritage. Over the years, the event has moved between various locations, parade routes, and dance locations, but its core mission has remained the same: “to put smiles on kids’ faces”. All of the proceeds raised during the event go back to youth-serving nonprofits in the community. Last year, they raised over $200,000 that went right back into their community. They are one of the only organizations that raises such a large amount of money that stays within the town.
The growth and success of Lost Dutchman Days wouldn’t be possible without the tireless efforts of volunteers, local organizations, and city officials. Their dedication has transformed a small, one-day event into a premier celebration that far exceeds the dreams of its founders back in 1964.
Save the Date for the 2025 Event
This year, as we celebrate Lost Dutchman Days, I personally invite you to experience the excitement, the history, and the community spirit that make this event truly special. Come for the rodeo, stay for the parade, and enjoy all the festivities that Apache Junction has to offer. Let’s honor the tradition and look forward to many more years of celebrating the heart and soul of this remarkable town.
Gooding County Fair & Pro Rodeo
Idaho’s Favorite Hometown Rodeo
This hometown rodeo is celebrating 99 years of “beer-worthy” fun.
BY KRYSTA PAFFRATH
2024 Event Information
DATES: August 14-17, 2024
LOCATION:
Gooding, Idaho
WEBSITE:
GoodingProRodeo.com
to be one of the best yet according to their lineup, the 2023 event was particularly noteworthy as well, setting records both inside and outside the arena.
Last year, for the first time, the rodeo saw record crowds with three out of four nights completely sold out. The number of contestants was unprecedented, with almost 800 competitors vying for the top spots, along with an equally impressive payout of nearly a quarter of a million dollars. I don’t know about you, but I am thrilled to see what the numbers turn out to be for their 2024 event in August.
In addition to the traditional eight events that we usually see at rodeos, fans at Gooding Pro Rodeo also have a legendary "Beer Worthy" tradition. Here’s the scoop, apparently this tradition began several years ago when a group of fans playfully stole the clown’s signs during the rodeo. The next night, they created their own signs, and the “Beer Worthy” tradition was born. You might be asking yourself, what does it take to be “Beer Worthy”? Many have tried, several have failed, and some have risked life and limb in the quest to be worthy. Fast runs and great rides are always considered worthy, but it's the extra "Cowboy Stuff" that truly earns the title.
A True Community Gem
The Gooding Pro Rodeo is a family-friendly event and attracts visitors from all walks of life. It's not just about the competition, it's also about the experience and coming together for a common cause that really breathes life into this event. It wouldn’t be a fair and rodeo without food vendors offering everything from classic barbecue to sweet treats and numerous other vendors selling western apparel, handmade crafts,
While the “beer-worthy” fun might be for adults only, there are still plenty of events for children as well including mutton busting—a pint-sized version of bull riding where young kids try to stay on sheep. There is also a full Jr. Rodeo just for the kids!
What truly sets the Gooding Pro Rodeo apart is its strong sense of community. This event is deeply rooted in local tradition, with many families participating for generations. Volunteers play a crucial role in ensuring the rodeo's success, from organizing events to managing logistics.
The rodeo also serves as a significant economic boost for the town of Gooding. Local businesses thrive during rodeo season, with visitors flocking to hotels, restaurants, and shops. This influx of visitors helps sustain the local economy and fosters a sense of pride among residents.
The Gooding Pro Rodeo is more than just a rodeo, it's a celebration of heritage, skill, and community. Whether you're a die-hard rodeo fan or a first-time visitor, the energy, excitement, and hospitality of Gooding, Idaho, will leave a lasting impression. So, saddle up and head to Gooding for an authentic taste of the American West. So, the question is, “Are you Beer-Worthy?”
Welcome to Sidney, Iowa!
A Small Town with a Big Rodeo Legacy
When visiting Sidney, Iowa, you’re getting more than just a dose of Midwest charm, you’re also getting a firsthand experience with Iowa’s favorite hometown rodeo.
If you ever find yourself in the hills of Southwestern Iowa, Sidney is a quintessential stop. Known for its friendly atmosphere, welcoming community, and most of all, 101 years of Championship Rodeo, this is a must-add to your rodeo bucket list. With a population of just over 1,000, Sidney might not have the largest rodeo, but you can’t beat the amount of local pride that goes into each and every event. Each year during the event, the town sees over 38,000 visitors from around the country, which ranks the event in the top 12% of the nearly 800 rodeos approved by the Professional Rodeo Cowboys Association.
In 1923, the Tackett brothers, Henry and Earl, returned to Sidney, Iowa, from Wyoming with a vision to entertain visitors attending the Old Soldiers Reunion.
To bring a taste of the wild west to Sidney, they formed a makeshift arena using Model T cars and temporary fencing. The brothers showcased their rodeo skills on the wildest horses they could find, earning $50 and numerous bruises in the process.
Recognizing the potential of this thrilling spectacle, the Sidney Legion Post 128 quickly took over sponsorship and transformed it into an annual public event. Initially, the rodeo featured a small grandstand and was free of charge. Each year, the Legion would travel to South Dakota to purchase bucking broncos, while bulls were sourced from Texas and Mexico. They also maintained several quarter horses in Sidney year-round. Within five years, the rodeo’s popularity soared, prompting the introduction of a small admission fee, the construction of a larger grandstand, and the inclusion of professional cowboys, trick riders, and animal acts. Early rodeos even featured Native American tribesmen in full regalia, often from the Rosebud Reservation in South Dakota. By 1931, lighting was installed in the arena, allowing for night shows. After
1952, professional contractors began providing topgrade livestock for the event.
These days, the grounds are some of the best in the state and they have seen several generations of cowboys and cowgirls trying their hand at winning the championship title.
While Sidney Rodeo has traditional events like bull riding, bronc riding, barrel racing, and steer wrestling, they also have other family events such as mutton busting, a rodeo parade, special entertainment during the rodeo and so much more. Beyond the high-stakes competition, there is a deep respect for the traditions of the past and an excitement for what the future holds for this favorite hometown event.
The Sidney Rodeo is more than just a rodeo, it is the cornerstone of the community. For the residents of Sidney, the rodeo is an annual reunion, a time when the town’s population swells as friends, family, and visitors pour in. Local businesses thrive during rodeo week, and the economic boost is significant, but the true impact is felt in the sense of unity and pride it fosters among locals.
Of course, the event wouldn’t be what it is without its volunteers, many of whom have been involved for decades. They work tirelessly throughout the year to ensure the event’s success. Doing everything from prepping the arena to coordinating events, their dedication is a testament to the rodeo’s place in the town’s heart. So make sure when you visit that you thank a volunteer or committee member, but they are the ones making the magic happen.
In an era where much of our entertainment is digital and transient, the Sidney Rodeo stands as a beacon of tradition and authenticity. It reminds us of the values that built America: hard work, perseverance, and a love for the land and its creatures. For those who attend, whether as participants or spectators, the rodeo offers a glimpse into a world where the past and present coexist, and where the cowboy spirit is alive and well.
As Sidney prepares for yet another year of rodeo, the excitement is palpable. The town is ready to welcome visitors with open arms, eager to share its cherished tradition. For Sidney, Iowa, the rodeo is not just an event; it is a way of life. And as the cowboys mount their steeds and the crowds cheer, one thing is certain – the legacy of the Sidney Iowa Championship Rodeo will continue to thrive, inspiring future generations to embrace the cowboy spirit and the timeless allure of the American West.
Celebrating the
ILOCATION: Keiller Park, Willcox, Arizona
WEBSITE: RexAllenDays.com
n 1951, the southeastern town of Willcox, Arizona, was experiencing a boom, proudly known as the “Cattle Capital of the World.” This cowboy town gained even more fame as hometown hero Rex Allen, a singer and actor, began to achieve success on the radio and in movies. To capitalize on the town’s flourishing spirit and to raise funds for the local hospital, a group of local businessmen decided to organize an annual event. With Rex Allen’s endorsement, they launched the first event, a quarter horse show and FFA rodeo. However, the event’s initial success was limited, prompting Rex Allen to demand a professional rodeo or withdraw his support.
Heeding his advice, the organizers enlisted local rancher and rodeo competitor Alvin Browning led to the creation of the first Rex Allen Days Rodeo in 1952. The event has continued uninterrupted since then, becoming a staple in southeastern Arizona’s cultural calendar.
Initially produced by local businessmen and the Sheriff’s Posse, the rodeo moved from Lakeside Arena to the Sheriff’s Posse Arena on Airport Road. In 1973, Rex Allen Days, Inc. was formed to manage the event more formally. This transition helped the rodeo grow, maintaining its reputation as a premier Western event. The event now includes a parade, concerts, tractor pulls, and Aztec dancers, drawing thousands of attendees each year.
The Rex Allen Days annual event not only honors the legacy of Rex Allen but also supports community initiatives. Proceeds have historically funded the Northern Cochise
Community Hospital and scholarships for local youth. The event features a variety of activities, including a country fair, carnival, and numerous rodeo events such as bull riding, calf roping, and team roping. Notably, the event has hosted top-tier stock contractors like Butler Brothers and Slash M Rodeo, ensuring the highest quality buckingstock.
As the years passed, the interest in the traditional stage shows diminished, leading to its replacement by Rex Allen Jr.’s one-man show at Railroad Park. Despite these changes, the rodeo has thrived, becoming part of the Grand Canyon Pro Rodeo Circuit in the late 1990s and attracted many contestants and fans. It remains one of the most well-attended rodeos in Arizona, often surpassing even the Tucson rodeo in the number of contestants.
The legacy of Rex Allen Days is preserved not only through the rodeo but also through the Rex Allen Museum, which showcases memorabilia from Allen’s illustrious career. The event’s rich history and community spirit continue to draw visitors from far and wide, ensuring that the memory of the Arizona Cowboy lives on.
Buried in the old Cemetery just off Railroad Avenue is Warren Earp, Wyatt Earp’s younger brother who was shot and killed in a duel on the same street. A plaque denotes the spot. In 1891 a local brewery was turning out a thousand bottles of beer a day (Stanley, 2013). Many more secrets await to be found on the streets in the shops of the town which has epitomized the Five C’s of Arizona: Copper, Cattle, Cotton, Citrus, and Climate!
We invite everyone to join us on the first weekend of October in Willcox to celebrate the life of Rex Allen. Enjoy the rodeo and parch your thirst after enjoying the event’s festivities. Catch a classic car show, browse quality vendors, and enjoy the amazing winery vineyards that now dot the old wild west main street. Discover the best that Arizona’s Western heritage has to offer and you won’t go broke visiting, and you’ll likely leave having made a handful of new friends.
Rex Allen Days and Willcox, is the place to be every October!
Photos by Quinn Green Windmill Photography and Cowboy Photos
The Impact of Succession Planning
ON THE RODEO & FAIR INDUSTRY WITH COURTNY CONKLE
As up-and-coming generations start to work and volunteer on event committees, succession planning is a huge part of the transition for fairs and rodeos.
BY KRYSTA PAFFRATH
In the dynamic and ever-evolving world of fairs and rodeos, succession planning has emerged as a critical factor for ensuring the longevity of these cherished events. As new generations step up to take the reins, the transition of leadership becomes pivotal in maintaining the integrity and success of fairs and rodeos across the na tion. To chat more about this topic, I was thrilled to sit down with Courtny Conkle, who at just 28 years old, has already made significant strides as the CEO of the Wyoming State Fair. Courtny shares her journey from her early beginnings in California to her current role, emphasizing the importance of structured succession planning in fostering sustainable growth and pre serving the rich traditions of the rodeo and fair industry.
Krysta: What is your background that allowed you to step into this CEO role at just 23 years old?
Courtny: I’m originally from California and my family has been work ing in fairs and events for almost 40 years. I distinctly remember back in 2011 and 2012, there was a lot of conversation about fair funding in Cali fornia, and then that funding had been cut from the budget overnight. When that happened, I realized that the industry was going to need a lot of change in leadership over the next decade or so. It was also around that time, I knew I wanted to become a fair manager by the time I was in my 30s. Since then, we’ve had such a massive transition in our industry over the last decade, and looking back, I actually got that opportunity a lot earlier than I thought it was going to. The most important aspect of this industry is that we need to treat fairs and rodeos as a business in order to protect the integrity of these events for future generations. What did your first role look like to prepare you for the CEO position?
I got offered an opportunity to be an exhibit representative in Califor nia, which is a state position but it had been three positions before the funding cut. So it used to be a static exhibit so everything from jams and jellies to baked goods to all of the livestock, and then also all the interim events. I was offered that position when I was 17 and I had to wait until
I was 18 to formally accept my state job. Once I got into my role, there was very little documentation about what the job entailed. It was then I learned that I think people have good intentions, but people don’t know how to leave roles. So I was in that position for a few years. And then one of my lovely friends and current fair CEO got pregnant and she was due that week of the fair. So it was at that time I got my first opportunity to be a CEO when I was 20. I served as the interim CEO there on and off for about nine months and then I was offered my first full-time permanent CEO position managing the Lake County Fair.
Tell me a little bit about your specific role now. What does your job entail from start to finish?
That’s such a great question to ask because it’s different every day. There’s so much to it. It’s also transformed a lot in the last five years as our organization has grown. For the day-to-day, I manage all the operations of the Wyoming State Fair, everything from major preventative maintenance to our event planning to the actual production of the annual State Fair and our PRCA rodeo. This last year we had 479 unique event days in a calendar year. We’re also working on a lot of team development. Right now, people are staying in positions for less than two years on average and so it means that you kind of have this constantly transforming team. So with that, we try to work a lot on boosting morale and really investing in the values of the organization that transcend our current team. Ultimately, we know that there’s going to change, it’s inevitable, but we want to make sure that we’re keeping those core values as we move to that next iteration of what the state fair is going to look like. What are some of the biggest challenges when it comes to succession planning at the scale you are at?
The Wyoming State Fair has been in existence now for 119 years, and that is absolutely amazing. I feel like my job is to make sure that we’ve got the foundation where we can move forward for another 119 plus. One of the biggest challenges that we see that we want to face head-on is that we don’t have
Courtny’s Thoughts
One thing that I’ve been thinking a lot about lately is we can’t be afraid of change and transitions. In fact, I think we really need to embrace that and understand that this is so much more cyclical than we give it credit for. Things are always going to be changing and evolving. Sometimes for the good, sometimes not but what can we do today to make tomorrow a little bit better? It can feel really scary when people leave jobs, and take on new jobs so just taking out some of the impostor syndrome and the fear of failure out of that because that’s what makes us human. We’re always learning and growing, so embrace the change.
anything from accurate job descriptions to onboarding documentation to team and training elements. So we’ve really tried to focus on creating that collateral. The goal is to have a roadmap for every single position, but also pair that with the historic documentation of what the role is. So that’s something that I really want to make sure we focus on moving forward so that we don’t lose any of that history and tradition.
What would be your top three recommendations for a rodeo or fair committee to have in place or start doing to be prepared for future generations?
The first place to start is to look at your job descriptions and see if they’re accurate about what you’re doing and the different roles in your organization. Because that description is what your next position will be posted as so you want it to be accurate for both you and the potential employee. The other myth that I think we need to acknowledge and move past is that when you have a succession plan in place, it’s not one-and-done. It’s something that you’re adding to almost constantly because anytime a process changes or a point of contact changes, you’re updating that. So if I fell off the face of the world tomorrow, somebody could pick up essentially where I left off. I think if we can start looking at people’s careers and job opportunities, a little bit more like a relay race will be in much better shape. The last big thing that I’ve faced a lot is that, as a boss, if you approach succession planning in the wrong way, people will think that you are trying to get rid of them, or they will get really insecure about it. So the most important thing in this case is to lead by example. I want to leave the organization and the fair better than when I came in and having that mindset goes a long way with the rest of your team.
For more information on succession planning, contact Courtny at Courtny. hindsight@gmail.com or 707-245-5633
6 WAYS TO SUPPORT Your Favorite Hometown Rodeo
We can all play a part in preserving the sport of rodeo for generations to come. How will you support your favorite rodeo?
BY KRYSTA PAFFRATH
As rodeo and the Western culture continue to grow in popularity, we want to ensure that the sport secures a spot in the hearts of fans everywhere. Whether you’re a long-time rodeo enthusiast or a new fan, there are several impactful ways you can contribute to the success and longevity of your hometown rodeo. It’s important to remember that every action helps preserve the tradition of rodeo for years to come. Here’s how you can support your favorite rodeos and ensure they continue to thrive for future generations.
1. Share your favorite rodeo’s social media accounts. By doing this, you are supporting their overall mission, not to mention your family and friends can easily start following them as well. This is the best way to keep in touch with recent event updates.
2. Attend their event or ancillary events. This seems like the most obvious one, but taking it a step further, do more than just attend the main event. Most times, rodeos will have several events leading up to the rodeo or several events in and around the same area. Many of these events could include a golf tournament, carnival, parade, livestock shows, vendor fairs and more!
3.
Donate to their cause. You can often find the organizations that rodeo support by heading to their website or asking on social media. Rodeos like Cheyenne Frontier Days donate to several causes within their organization so you can pick the one you would like to donate to, sponsor an event, or donate directly to the rodeo itself.
4. Shop until you drop. More often than not, your favorite rodeo usually has some kind of merchandise for sale on their website or they usually have tons of vendors at the event itself. This is always a great opportunity to get an early start on Christmas shopping or find a few new things to add to your home.
5.
Post positive. Social media is a great way to show what you love. Sometimes, the best thing we can do is leave a positive review of our favorite rodeos. This gives them an overall better image to the public and encourages other folks to do the same.
Always keep your words and imagery positive!
6. Volunteer on the committee. This is my all time favorite way to get involved and support your local rodeo because committees are always looking for extra hands when it comes time for the big event. There is some much more to putting on a rodeo than people realize so one of the best things you can do to preserve it for generations to come is by joining the committee. Most of the time you can contact the organizers through a social media account or their website to get more information on meeting times. In closing, regardless of how you take action, these are all great ways to support your local event. I am a big proponent of ‘do what you can’ because every contribution matters when it comes to supporting this sport. By engaging with rodeos in these meaningful ways, you not only enhance their visibility and success but also spread the joy and excitement they bring to countless fans. So, take the time to show your support and help keep the spirit of rodeo alive and kicking for years to come.
All in all, those organizations and communities that sometimes rely on the donations are struggling just as much as the rodeos. We hope that you will reach out to your local rodeo and see what you can do to help their cause. We are all in this together!
Defining Quality for Generations
Photography by Anna Christian, @call.it.christian
BEHIND
THE SCENES
YeeHawBoy
Explore “YeeHaw Boy” through the eyes of its creators and the story of Jess Oldham, a young man who embodies the spirit of the modern cowboy.
Today, I’m diving into the world of independent documentary filmmaking with two talented directors, Dan Lior and Noam Azouz, who have recently collaborated on a captivating new project, “Yeehaw Boy.” This documentary explores the unique and intriguing lives of those living the cowboy lifestyle at the Wind River Wild Horse Sanctuary. I’m excited to discuss their backgrounds, inspirations, and the creative process behind this fascinating film. Enjoy!
Krysta: Can you tell me a little more about your background in documentary production? Is “Yeehaw Boy” in the scope of projects that you normally work on?
Dan: I got into filmmaking at the age of 29. Over the next few years, I experimented with my camera, trying to find the direction I wanted to take. Going into the documentary, everything happened pretty organically. Once I knew how to use a camera, I was
drawn to telling stories that interested and inspired me but that path solidified once I relocated to the US to fully start telling stories that fascinated me. I grew up watching a lot of American films and TV. What really interested me was the cultural fabric and how varied the population and different states were. Pairing that with the United States’ interesting and eventful history made me curious about the stories that I may be able to tell. Once I relocated to the US I began looking for those stories and making the transition fully into documentary work.
Noam: In the summer of 2019 I set off to Alaska, alone, to travel and learn about self-sufficiency from people who live in off-grid homesteads. I brought a camera with me just for fun, but I ended up creating my first documentary “Northbound” after being inspired by the people, the landscapes of Alaska, and fell in love with filmmaking. Ever since, my focus has been on telling stories from around the world, with a special focus on the American West, and so the story of Jess Oldham and the Wind River Wild Horse Sanctuary, as well as the Double D Ranch, was right up my alley.
Where did this idea for “Yeehaw Boy” originally come from?
Dan: The idea came from Noam. I’ve been working with Noam for several years after seeing her first film, which left a very strong impression on me. When I first started as a filmmaker, I had no network, no creative environment, and little help from the people I approached. So, when I recognized that Noam had a lot of potential, I started working with her to develop her filmmaking and storytelling skills. Like me, she was just one of those people who would pick up a camera and go create a film on a subject that interested her.
To further develop her skills, I suggested that we find a project to work on together. This way, she can learn my workflow through our collaboration. She was following the Wild Horse Sanctuary on Instagram and reached out to them asking if they would be willing to work together on a film.
What is your role in the creative process for putting this documentary together?
Dan: During pre-production and filming, we were the only ones involved, so we took on all the production roles. We produced, researched, wrote, directed, filmed, and edited the film together. You can only work that intensely with someone you are perfectly synced up with. That’s Noam. I call her half-brain because she completes me creatively
Noam: We both took on all aspects of production together. As Dan mentioned, he calls me half-brain, which at first I thought was an insult meaning I only have half a brain, but of course, he meant that our brains work well together. It is rare to find a person who you work great with and who understands your vision. With the popularity of the show, Yellowstone, the interest in the Western way of life has skyrocketed. Where does this documentary play a role in that in your opinion?
Dan: In all honesty, I have yet to watch Yellowstone. It’s definitely on my list, and I’m bound to watch it at some point in the near future. But a lot of
people who’ve seen our film said that it’s “a real-life Yellowstone.” I think people these days fantasize about this type of lifestyle. There’s so much chaos and high-stress news that people are reminiscing about an older, slower pace of life that is more in tune with nature.
Noam: I enjoyed the show “Yellowstone” very much, and my interest in this lifestyle started at a pretty young age. For a few years during my childhood, my family and I lived in Montana. I remember my parents taking me to rodeos and horse back riding. Ever since we left Montana, I have missed many aspects of those experiences so I’m happy to see that with the rise of shows such as Yellowstone, people are starting to see beauty in a more simple way of life.
What do you hope viewers come away with feeling or knowing after watching “Yeehaw Boy”?
Dan: In every film I work on, my goal is always to transport the viewer to where the film takes place and immerse them in the life and surroundings of the story being told. While filming “Yeehaw Boy,” I could see how incredibly fulfilling and romantic Jess’s life was. At times, I fantasized about how I could leave everything behind and live the same type of life.
Noam: The cowboy lifestyle is definitely romanticized by many, and for good reason, but we also wanted the viewer to get a glimpse of the daily challenges on the ranch, and how these challenges do not contrast with the endless beauty and rewards of ranching, especially in a place like Wind River. Jess and his family are a great example of humble and hard-working people. These are the type of people that I look up to, and I hope the viewers leave this film with the same sense of awe.
Do you have anything else in the works that viewers/readers should know about?
Noam and I are working to return to Wyoming and the Wind River reservation. We have a few more stories to tell. We are also working towards opening a small production company to cater to clients who want to have their stories told in the same fashion we created “Yeehaw Boy”.
Dan’s Closing Thoughts
The world is such a polarizing place right now. It seems everyone is out to get anyone who doesn’t agree with them. It’s a shame because we’re capable of so much more. Some people benefit from turning us against each other. And it’s so easy to forget that we’re all alike. We all just want to live our lives. What we keep failing to understand is that each person is an entire universe with thoughts, feelings, and stories. If we took a moment to learn each other’s stories, the world would be a better place. This is why I tell stories: to bring people together.
About the Film
Jess Oldham is a young man living a life reminiscent of a past era. He considers himself a “Yeehaw Boy”. For Jess, “Yeehaw” is more than just a saying—it’s a philosophy. It means embracing an “all work, no bullshit” approach to everything that life throws at you.
“Yeehaw Boy” is a tribute to the unsung heroes who keep us all comfortably clothed and fed, making our lives possible. In this world, resilience, grit, and an unyielding spirit embody the very essence of “Yeehaw.”
Directed & Filmed by
Dan Lior & Noam Azouz
Edited by Noam Azouz, Dan Lior & Dor Ohayon
Sound Design & Mix
Nir Shor
Color Grading
Imri Agmon
Vfx
Andrzej Lewkowicz
Music by
Christian Wallowing BullStrongHeart
Christian Wallowing BullSweetgrass on my dash
Tiko Tiko - All in Forever
Connect with the Directors
Dan Lior
DanLior.com
Instagram @dan_lior
Noam Azouz
Instagram @noamsol_
Let Beyonce Be Country
With Beyonce making the headlines once again, this time, she’s going country and the industry has had a lot to say.
BY KRYSTA PAFFRATH
The growth of the Western industry is something I am fiercely passionate about, so when I see shows like Yellowstone and artists like Post Malone collaborate with artists like Reba McEntire, my soul sings for our industry. Which is why, when I heard so much backlash about Beyonce’s latest album, I was a little taken aback. This isn’t the first time that an artist who is not traditionally country has put out a self-proclaimed “country” album. A couple of others that everyone should be familiar with include, Daris Rucker who made the transition from his well-known lead in Hootie and the Blowfish. Kid Rock has been dabbling in the country/western world for quite some time. Enough time that it’s hard to remember a time when Kid Rock was ever once considered a rapper, or a rocker. The artist has been seen repeatedly with Florida Georgia Line and Jon Pardi and most recently, had his name on a new rodeo event in Texas. As far as women who have moved genres, I hate to use Taylor Swift as an example, but we are all seeing how well she is doing for herself. Another female artist example is Elle King, who started with “Exes and Ohs,” originally debuting in the rock genre. She later repeated this success in the country music scene. King’s first significant impact in country music was as a featured duet guest on Dierks Bentley’s “Different for Girls” in 2016.
The list goes on and on for artists who have either dabbled in the country music scene or made the switch entirely. Which begs the question, why so much pushback on Beyonce? I should have prefaced this article with the fact that I feel strongly that everyone is absolutely entitled to their opinion, and I would love to hear yours on this topic but isn’t music also an opinion? Albeit, an artistic one. It is still an expression of the artist creating it. In my research, I came across a quote that Beyonce shared in an Instagram post on the Monday before, counting down to the release of “Act II: Cowboy Carter.”
“This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed… and it was very clear that I wasn’t.
But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive. It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives educating on our musical history,” she wrote.
A couple of things really hit home for me in this quote from her. First, it makes me wonder how many others, like her, have tried to have a place in our world and were turned away, unwelcome, and unwanted. Then second, I believe the Western industry and country music were based on storytelling. We all have a story, and truthfully, I believe everyone deserves a chance to share it. How you share it should be one hundred percent up to you, because if you let someone else do it, it would lack the nuance and details that makes it yours.
Critics might argue that Beyoncé’s shift to country music could be perceived as inauthentic or opportunistic, a means to capitalize on a new market rather than a genuine artistic evolution. Country music has always been known for its emphasis on storytelling and authenticity, which “big media” has claimed may present a challenge for an artist known for highly produced, polished performances.
Don’t get me wrong, I love the greats, but I also think we forget that music was meant to change and evolve. Take Garth Brooks for example, if you’ve done any research on Garth, you will find stories that claim he single-handedly changed and/or saved the country music industry. Why? Because his music was not “traditional” country (for what it was at the time) and was influenced by an eclectic array of musicians, from George Jones and George Strait to Queen and KISS. In 1992, Forbes featured him on its cover, proclaiming “Led Zeppelin meets Roy Rogers . . . country conquers rock.” If that’s not a cross-over of genres, I don’t know what is.
The question I find myself asking you, regardless if you are #TeamBeyonce or not, is this. If Beyonce was an influencer for the Western industry, how much would we have had to pay her to introduce new fans to our industry? Think about how many people have bought cowboy hats, cowboy boots, a new pair of Wranglers, or even stopped into their local Boot Barn for the first time. What is that worth to our industry?
To me, that’s priceless. In a day and age where rodeos are being banned from cities and Cody Johnson is being labeled as “too country”, I think it’s time for a change. And if Beyonce plays a small part in introducing people to our industry and getting them excited about going to their first rodeo or buying their first pair of boots, I’m here for it. And you should be too. You don’t have to like her music, but you should support what she is doing for our industry.
Have your own thoughts on this Modern Cowboy Hot Take? Join me on Instagram @KrystaPaffrath and leave your opinions in the comments!
Beyond Riding
The Emotional & Physical Commitment You’re Probably Not Ready For
BY TIFFANY SELCHOW
Let’s start this out with a simple fact: I am most certainly not a horse trainer. The horsemanship and riding skills I’ve acquired in my life come from my ability to work hard, questionable intelligence (some of the horses I climbed on in my younger years would attest to this statement), and the many kind people who have helped me learn and allowed me to ride their horses. In all honesty, I don’t want to be a horse trainer. It’s a tough job, and most of the challenging moments aren’t because of the horses they train, which is why we’re here.
Have you heard the phrase about a welltrained horse being a fine-tuned instrument? Who among us doesn’t enjoy the sweet music that comes out of something like that? But the end of that phrase is key: You still have to learn to be a musician. Despite what some may think, horses are not race cars or four-wheelers. Riding a horse is hard because you are literally climbing on a thousand-plus-pound animal with a brain of their own and asking them to defy their very instincts. On top of that, you want
them to do what YOU want, which most often is the exact opposite of what a horse in the wild would do.
On top of being living, breathing, thinking creatures, horses have emotions. Now, I’m not getting all sappy on you (yet), so don’t worry about that. But they do. The emotions are more simplistic, mainly based on survival instincts, but these emotions are key to longevity in a herd situation which in the wild, equals protection and safety. In reality, we are all simple creatures who want to feel safe, so we gravitate toward others who help us feel that way. Horses
are no different. A horse who is started by an expert horseman or woman is given the opportunity to learn that a human can mean safety. If that horse person(s) can train that horse for an extended period of time (I’m not talking about a month or two; I’m talking years), this horse can learn that other humans, while maybe not as sharp and precise in their communication, can also be a safe place.
How do we help our horses to feel safe with us?
Take lessons with a horse trainer. Much like finding the right doctor or therapist
can take some time, finding the right horse trainer is going to be a journey. Ask for recommendations, take a few lessons, and see if you all get along: horse, trainer, and you. If it doesn’t fit, find someone else. Obviously, follow the contract you signed to put your horse in training (most ask for a 30-day notice to move or take out of training), but it’s all business, and at the end of the day, you and your horse need to feel comfortable and see forward progress.
Now that you’ve hopefully found the correct trainer, commit to putting your horse in training for a while. The time needed with
• Pictured is Meghan Downs aboard Hollys Acres. Meghan is a great example of a lifelong equestrian who has had great success in the show ring. She rides and cares for her own horses but often takes lessons with professional trainers.
an expert will vary based on your skills, the horse’s skills, and the personalities of all involved. This is a great first step and investment into your horse’s well-being. But even more important is putting yourself in training. Get on your trainer’s schedule for a lesson at least once a week. Yeah, that is a lot, but if you really want to learn and really want to become a better horse person, do it. Also, don’t tell me you grew up riding, so you’re good. Nah, bro. Need I remind you: horses are living, breathing, emotional creatures. Each one is a little different, and each one can teach you something new or refine
what you already know. No hour is wasted in the saddle if you are willing to commit to learning while you’re there. Also, while your horse is working hard, you should be, too. Actually go use that gym membership you pay for every month or do some strength training at home. I can not emphasize how much better you will ride if you are strong. Riding is not just sitting there as your horse plods along. It requires muscle control, strength, and agility. Work on it.
Hopefully, your qualified horse trainer will teach you this next part, but you have to set clear and firm boundaries with your horse. Your horse is not your dog. Yes, they are soft and cute, with those deep brown eyes and fluffy ears, but they also weigh 1,200 pounds and could squish you like a fly. In all reality, and I’m going to break some horsecrazy girl’s hearts right here, but unlike ol’ loyal rover at home, your horse probably doesn’t have much loyalty to you. If you feed your horse morning and night, they tend to be a little more attached because you bring them the goods, but even that is questionable. A healthy respect is needed, both from you, the human, and the horse. Horses are trainable. There is a reason you commonly see humans riding these creatures and not zebras. But you have to teach a horse what is right and what is wrong, and you have to stand firm when they toe the line. Much like small children, really. But how do you know where the line is if you don’t speak horse? This is where you circle back up to the top. Find a horse trainer and LEARN.
Horses are part of our history, both here in the United States (thanks to the Spaniards for making that happen!) and around the world. And there’s a reason. I don’t know what it is (warning: sappiness approaching) or why horses submit to our whims, but they do. There is something insanely special about the bond that can be formed between a horse and a human. Science now shows us that long-term memory in horses is significantly long, and in these same studies, horses have recognized humans from their past. But to build this bond and give yourself a chance to feel that relationship sooner, set your mind to learning. Find someone to help you and take the help. Yes, it’s an investment, but it’s one both you and your horse will benefit from for years to come.
BY KRYSTA PAFFRATH
What does your business offer and what sets you apart from others in your space?
Western Identity designs and creates Custom Livestock Brands for families entering the livestock and horse industry, as well as Western-based businesses looking for an authentic Western feel in their logos, graphics, and other brand materials. Western identity strives to stay true to the authentic style of livestock brands of the past while adding a spark of creativity and uniqueness to each brand - a factor necessary to be approved in today’s overcrowded brand books throughout the United States.
What did the journey to launching your business look like?
Western Identity was born from the need of being mobile - after all, being married to a working cowboy means you need to be able to pack up and relocate at the drop of a hat. After years of studying graphic design in high school and college and being told I had to live in the city to pursue a career in the field, I decided that I needed to lean into my passion and let it become a reality. Even if my teachers said it wouldn’t be possible.
What is something you wish the general public knew about your industry or the ag/western industry?
With Instagram, TikTok, and Facebook regularly taking down videos of livestock being worked or branded, it’s incredibly important to educate the public about what they’re actually seeing happen in these videos. It’s important for the outside world (people beyond our industry) to know how we’re taking care of these animals and the agricultural branding and tagging laws we have to abide by in order to sell, transport, and raise livestock. Much of what is labeled “cruel” in our world is required - by law.
IDENTITY
Photo by Jordan Davis
Photo by Jordan Davis
Photo by Jordan Davis
Photo by Kenzie Holmberg
DIY
Stair Step Pencil Holder with Sticky Note Pad
Need a new project that will not break the bank and is great for beginners? Make this DIY (do-it-yourself) Stair Step Pencil Holder with a Sticky Note Pad for under $20 (excluding welding supplies) with the help of Forney!
Materials:
• 1 Forney Welder: 140 FC-I (Item# 261), 140 MP (Item# 271), or 100 ST (Item# 298)
• Welding Accessories: Shielding gas, Air Regulator, Air Hose (for the 140 MP)
• Welding Tools: 7-in-1 Welpers, Chop Saw, or Band Saw, Bench Grinder, or Angle Grinder, and other small welding tools
• Scrap Metal: Forney Item# 49620 1/4” x 4” x 12” plate, and Forney Item# 49530 1-1/4” x 4’ square tubing
Follow these 7 simple steps and you’ll be done with this project before you’re finished saying, Forney Easy Weld!
STEP 1:
Cut the ¼” plate into three pieces: one approximately 8”, another approximately 3.75” (slightly wider than a sticky note), and one 0.25” (to support the sticky notes). Use a chop saw for this.
STEP 2:
Cut the 1¼” tube into seven 1” sections and one 2” section. These will form a pencil holder. Ensure your cuts are uniform and straight.
STEP 3:
Clean up all the metal pieces with a bench grinder or angle grinder, removing any sharp edges and burrs.
STEP 4:
Align the 3.75” section of the plate at a about a 20° angle toward you on the right front side of the 8” plate and weld the angled plate to the flat plate. Take the 0.25” section and align it to the bottom of the 3.75” plate and weld it to the angled plate. This small piece will support your sticky notes.
STEP 5:
Align the 2”-high section of the tubing with three 1” sections in a 2x2 windowlike orientation on the left side of the plate. Use a magnet to hold them in place, ensuring all pieces are centered on the main plate. Tack the insides of the tube to the plate for a seamless look. Then, weld around the perimeter of the tubes.
STEP 6:
Offset a 1” section from the 2” section to create the staircase effect. Hold the piece straight and level, using a welding magnet if needed. Tack each side of the tube.
STEP 7:
Repeat step 6, continuing the staircase until the final piece is above the 2” section. Your finished project should look something like this:
And there you have it! A custom stairstep pencil holder with a sticky notepad, all for under $20! Always be sure to go back and clean up any sharp edges before putting your new pencil holder to use!
ITEM# 251: Forney 20 P Plasma Cutter
ITEM# 261: Forney 140 FC-i Welder
ITEM# 271: Forney 140 MP Multi-Process Welder
ITEM# 298: Forney 100 ST Welder
WELDING MADE EASY
New to welding or a career welder? The Forney Easy Weld line has the affordable and portable welders you need for projects big or small. The Forney Easy Weld line offers a range of processes including MIG, Flux-Core, Stick, TIG and Plasma Cutting, all backed by a 1-year warranty.
COOKIN’ UP A LEGACY
KENT ROLLINS’ PATH FROM RODEO TO CHUCK WAGON FAME
Q&A
with Kent Rollins Cowboy Cook
Extraordinaire
BY ROBERT LANG
Everybody needs a good meal, and not just for nutrition but for the sheer joy of eating. Cowboys working the range and branding cattle need a cook who can provide a quality that’ll stick to their bones. Chuck wagon cooks are a dying breed, and of the few, arguably Kent Rollins is the most famous and recognizable. With his smile, sense of humor, and charm, he has been on numerous television shows and competitions allowing him to reach millions of people around the globe. In addition, Kent’s storytelling has earned him the Best Cowboy Humorist and Storyteller of the Year by the Academy of Western Artists.
I was thrilled to have the opportunity to sit down with the cook, author, and storyteller himself so that I could learn more about him and hear his story. Hope you enjoy it!
Rob: So how did you ultimately get into cowboy cooking?
Kent: My mother taught me how to cook when I was nine or ten years old. There were a lot of days where it was a whole lot warmer in the kitchen than it was on horseback. So I was always glad to help her in the kitchen, and we cooked together forever. I rode bulls for a long, long time. The good Lord took care of me and I never did get hurt too bad and was able to make a good living at it. My mother had a brother who was a hunting guide and an outfitter, so I worked about four seasons out there with him. I remember the first time we ever got into camp he threw out two Dutch ovens and he said, “I know your mama taught you how to cook, so you be the cook.” So that’s where I started with Dutch oven cooking.
I started cooking on my first few ranches in the spring of ‘92 and word got around the cowboys circle pretty quick. So we were in pretty high demand for a long time. There was an admiration that cowboys had for me because they knew I’d been on the branding side, standing right by that fire, doing the job they were doing. You’ve got a lot of stories to tell, do you write them down somewhere?
We have three cookbooks out and there’s a lot of stories in each cookbook. We wanted them to be more than just cookbooks for our readers. When you look back, is this the life that you thought you’d be living?
I never take it for granted. When I think about what I get to do and the people I get to meet, we’re so blessed. Cowboys are some of the smartest, hardest working people in our country. What do you think of when it comes to a cowboy’s place in society?
True ranch cowboys that have made a living at it. They are also some of the most sincere, polite, and religious people I’ve ever met. They’re true stewards of the land because they know it comes from God, to begin with, and they’re going to take care of it to help feed families.
What’s keeping you busy these days?
Well, we have nearly 3 million subscribers on YouTube, and that keeps us pretty busy. Shannon does all the filming and editing. People always ask, how many people are on our crew? I said me, Shannon, and five dogs. And the dogs have very limited responsibility. People will see you standing in front of a camera but they don’t know all the prep time and work that goes into the raw footage. Then you cut it down to where it’s a finished product of anywhere from 12 to 18 minutes. It takes a long time. You work on a recipe, maybe once or twice a week, then you shoot a video two or three times a week. But we have fans from everywhere and it’s more than a cooking show. We keep it very clean, and very wholesome. And I think that’s really what the country needs right now is entertainment like that.
Kent’s Closing Thoughts
“I have a good time every day and work with the person that I love the most. God has blessed us more than we ever deserved. I can still remember being nine or ten years old, and all the old timers that I got to see always said, they weren’t working for the money, they were working because a neighbor should always help their neighbor.
If you liked this interview and want to spend more time with Kent & Shannon visit kentrollins.com and on YouTube at youtube.com/ cowboykentrollins.
I think that idea of people sitting down and enjoying viewing something as a family is very lost. What do you hope people come away with after watching your videos?
Well, I have the easy part of it and Shannon has the hard part. She used to try to edit everything to where it was really clean but we realized that people want simple, they want to see you mess up, and they want to see the bloopers. We get emails all the time that say “This is what our kids watch at night before we go to bed” or “You got me through chemo.” And those emails just touch our hearts. For us, it’s something that as long as the good Lord continues to give us, we’ll continue to do it. Between the hard work you guys put in and the sense of humor you both have, you and Shannon are role models. What do you think about that?
We get that quite a bit. People will say, “Well, I guess you think you’re pretty famous.” and “You’re a celebrity now.” And I always say, well, if I’m a celebrity to my wife, and God knows who I am, then I guess I’m pretty famous. We do have a lot of fan interaction wherever we go but it’s something we never take for granted because you never know who you might reach that day, or who you might help with just a simple handshake, a smile, a hello, or opening the door for someone. We should all be working to be a better neighbor every day.
From First Generation Horse Girl to MARKETING SPECIALIST AT APHA
Desiree Heath-Mills had dreamt about horses ever since she was a little girl and her dreams came true when she landed her dream job at the American Paint Horse Association.
BY KRYSTA PAFFRATH
In this compelling interview, I had the opportunity to chat with Desiree Heath-Mills about her journey to the Western industry, and the dynamic transition from the older to the younger generation. While reflecting on the importance of tradition and innovation, Desiree emphasizes the value our generation brings while honoring the wisdom of our predecessors. She shares her journey from being raised outside of the industry to being an integral part of the American Paint Horse Association team. With a focus on mental health and humanizing the industry, Desiree’s insights offer a blend of reverence for the past and enthusiasm for the future, paving the way for a balanced and progressive association.
Krysta: Desiree, I’m excited to be sitting down with you today to chat more about how you got your role with the APHA, but first, isn’t it exciting to think that we are the future of these associations? With that, what do you think about the transition from the older generation to the new generation coming in?
Desiree: There is a lot to learn from the older generation, a lot of traditions to be passed down, a lot of knowledge and wisdom but we also have to remember as the younger generation, that we contribute just as much. Just because we’ve done something a certain way doesn’t mean it has to stay that way, especially if it’s the deciding factor between an association growing or dying. We want to see this last longer than ourselves and we want to continue on that legacy.
I think it’s important to consider that while we want to honor the traditions and pay homage and respect to them, it would be remiss of us to ignore innovations because we’re moving into a new century. It’s going to be important for us to remember to embrace technology and new ways of thinking, especially for outsiders coming into the industry.
Experience the ultimate in tailgating versatility with the American-made TG Series Grill, your compact, durable solution for grilling, griddling, and more. Transform your race day with ease and enjoy a variety of foods, from morning pancakes to wood-fired pizzas, all with one robust, portable grill.
We spoke a little bit before the interview, but you were that outsider coming into the industry, someone who wasn’t necessarily raised in it, but is now living it, and works with people that embrace the cowboy lifestyle every day. What does that mean to you to now be living it?
It means everything. Living the cowboy lifestyle means having the drive to work hard, and having grit, determination, and resilience because life doesn’t always go our way. It’s about being someone who is willing to push through adversity and get the job done, and if there’s a path that hasn’t been made already, breaking off and blazing their own trail.
People sometimes think you have to dress a certain way to be “cowboy” but you don’t. It’s great if you want to do that, but you don’t need to. It’s more about that mindset and just being a good person as well as being a good human. That’s one thing I love about our industry, is that we help each other.
Looking back at what you know now, what would you say to 10-year-old Desiree?
10-year-old Desiree would not have known what was coming for her but I would tell her to remember her why, which is that she loves horses. She’s going to break a trail and path that she didn’t even think was an option. I would tell her that she would change paths several different times, and that’s okay because it’s brought her to where I am today.
Desiree’s Closing Thoughts
While in our industry, we pride ourselves on our grit, resilience, bearing down, and getting the work done but it’s also important to remember we’re human. Our mental health matters and I feel like a lot of that gets shoved to the side. So as the new generation does come in to continue traditions and forge new paths, it’s also important to make sure we’re remembering that we’re only human. So give yourself some grace, you can have both grit and grace at the same time.
THE AMERICAN PAINT HORSE ASSOCIATION (APHA) is a premier equine breed registry dedicated to the American Paint Horse. Renowned for their distinctive coat patterns, versatility, and disposition, Paint Horses excel in
Dings, scratches and scars .
with Iconic Modern Western Artist,
Rudi Broschofsky
Art with a Traditional
WESTERN FEEL
but with a
MODERN TWIST
BY KRYSTA PAFFRATH
Krysta: Can you tell our audience a little more about yourself?
Rudi: I was born in Sun Valley, ID in 1982 and that is where I currently live. I was raised in an artistic family with my parents making constant trips to Santa Fe/Taos and expanding their Western Art Collection into Broschofsky Galleries with its opening in 1987. I basically grew up in their gallery and I’ve been a partner and gallery director since graduating college in 2005.
Sun Valley is a small isolated ski resort town and I’m lucky to have grown up in such a special place. I’ve never been very interested in team sports and I
spent my adolescence snowboarding, skateboarding, mountain biking, camping, kayaking, and enjoying all that our surrounding areas have to offer. Why am I saying, adolescents? I still enjoy all of these things and never really grew up.
Growing up, did you always want to be an artist? Then expanding on that, what did the beginning of your art career look like?
With my childhood being surrounded by highquality artists such as Russell Chatham, Edward Curtis, and Andy Warhol I was always very inspired
and artistic. That was also increased by growing up 10 miles out of a dirt road in the middle of the Sawtooth National Forest, we had no cable television and no neighbors in my age group so artwork became my outlet to pass the time.
I’ve always known the difficulty of being a successful artist and never even considered that as a career path. I studied business finance in school with the intention of running Broschofsky Galleries as my full time job and passion. In 2012 I was fortunate to be invited to a
local art show based on my growing collection of “hobby artworks”. The show was a success, an inspiration to develop my own unique style and pursue art on a more serious level. I’m now lucky enough to run an art gallery representing a collection of great artists and create my own art at the same time.
How has your style developed over the years?
That first show that I was invited to was called “Death to Day Jobs”. I had 10 pieces in the show and each work
looked like it was done by a different artist with no recognizable style, medium or theme. With the show’s attendance and success, it was a good kick in the pants to develop my own unique style and technique before the next year’s show. I wanted to come up with something that was apparent and photographic from a distance but became more abstract the closer you get to it. It took a lot of trial and error in the beginning, but with time and also the help of my wife’s incredible graphic design knowledge (thank you
Cara Shumate!) we were able to hone in on a process that is still developing. What does your creative process look like for one of your pieces?
With my background and knowledge of Western Art I really liked that as a subject matter, but I also liked more contemporary art and was especially drawn to street art. Through the use of hand-cut stencil and spray paint my artwork stands as a unique fusion of the two distinct genres.
My process involves creating a paper stencil with an Exacto knife, then spray painting through the paper to create a painting (each line or dot is the cutout negative space). It can take several months to create a single stencil, but the painting process is fairly quick. What is it about the Western culture that you find inspirational enough to influence your work?
There’s something about the rich history, the iconic Wild West characters, and the beautiful vast landscapes that have always piqued my interest. How do you want people to feel when they view your work? Or what thoughts/ feelings should they come away with?
Honestly, I just want people to find the beauty in my work. I want them to appreciate it and find a way to admire it and get lost in it every time they look at it. I also think understanding the details behind my process helps to add some storytelling and a fun backstory to each piece. Almost all of my subjects have a history or a unique element and I try to educate my audience by writing a narrative on each painting and giving a history behind each painting.
YOU CAN LEARN more about Rudi and his available pieces at Rudibro.com and you can also follow hIm on Instagram at RudiBro or search Rudi Broschofsky.
FROM THE
Anouk Masson Krantz's Exploration of the American West RANCH LIFE Revealed
Exploring the work of critically acclaimed photographer, Anouk Masson Krantz as she discovers the American West.
BY TIFFANY SELCHOW
From the picturesque south of France to the vast, untamed expanses of the American West, Anouk Masson Krantz masterfully captures the compelling stories of cowboys and ranchers dedicated to raising cattle in some of the world’s most remote regions. Having grown up in a disciplined environment steeped in responsibility, Krantz resonates deeply with her subjects’ unwavering work ethic and profound commitment to preserving the sprawling landscapes of the West.
Tiffany Selchow: You have had a spectacular photography career documenting the Western way of life. Coupled with the fact that your background is far removed from that lifestyle, can you please share about your life and what led you to this point?
Anouk Masson Krantz: I was born in the south of France. My mother is Dutch. She was born and raised in Amsterdam during the Second World War. My father was born in Senegal; his dad was stationed in the army there. We moved quite a bit in France, and I picked up horseback riding at the age of seven. I rode on a French military base during my teens and that’s really where I learned how to ride. There was a tremendous amount of structure and discipline, and they pushed me very, very hard.
During my last year of high school, my family and I moved to New York City, where I attended the Lycée Français de New York, the French School of New York. I then went back to France to study at Paris XI University. My background was very different from where I ended up in my career, with my major being math, biology, and physics. After a year and a half at Paris XI, I realized I needed a change. I transferred and ended up graduating in New York with a marketing and advertising degree. My first job was working at Hampton’s Country Magazine, this is the job that really helped me learn about New York life during the nineties. I then worked for several years at Cartier, in their corporate office on Fifth Avenue.
From Cartier to photography to the literal middle of nowhere. Talk with me about that shift in lifestyle and setting.
Growing up for half my life in France and then being based out of New York, photography of the West and that culture, at that time, didn’t seem possible.
As I started this journey after leaving Cartier, shortly after September 11th, I couldn’t believe this world still existed. I thought it was long gone because that’s the perception throughout our mainstream culture. My first book, Wild Horses of Cumberland Island, embodied the spirit of the land. As people were intrigued with this book, they asked what I would do next. I couldn’t think of a better subject than the cowboy as my goal was to find other magnificent and largely untouched landscapes yet inhabited by people. Cowboys live remote lives and have a deep affection and passion for the land, the animals, and their way of life. Most people envy that sense of freedom and independence.
Can you describe the moment you knew that the Western lifestyle would be your muse for your work?
At the start, I heard it, and I heard it again; most people back home thought it was just crazy to spend time traveling out West to capture Cowboys as they thought the Cowboy culture was mostly gone and it would be impossible to cross over the works to the rest of the world. I thought it was a great story to capture. I knew it wouldn’t be easy. To allow a stranger to come in and take pictures of your life isn’t something you can expect from anyone. And I completely understood that. One rancher, reluctantly first, opened the doors to the American West. From that point on, the journey started.
About a year and a half later, my first book “West: The American Cowboy” was published and became an international best seller and still is today after 5 years. Back then, I told my publisher I hadn’t even scratched the surface. That’s when I went back out, mostly during COVID, and continued to photograph. I went further and I covered Florida to California, Montana to Texas, and states in between. Out West, most ranchers’ daily lives didn’t change. I was able to travel very easily during that time, sometimes being the only passenger getting on a big jet from NYC. I was flying from my quarantine-like city where the National Guard would be present as soon as you got off the plane. During that time, I also worked on my third book, Ranchland, which takes place at Wagonhound, one of the biggest and most beautiful ranches in the United States.
After the release and worldwide success of AMERICAN Cowboys and RANCHLAND, I decided to continue my journey about a year and a half ago. I knew there was so much more to discover. I traveled to Mexico, Guatemala, Brazil, Argentina, Uruguay, Argentina, and Canada to capture this way of life. Although they all came from different backgrounds, they were all doing the same work: raising cattle to feed their nation. Most ranches that have been visited have been around for at least six generations. Some of the estancias in Argentina date back to the early 1800s, which is even older than most ranches in the United States.
I love ranches that are authentic, where the cowboy still does his or her work on horseback, and even 150 years ago. There’s something special about that. It’s amazing to see these massive lands via horseback, riding across mountain tops or deserts, or crossing rivers and sleeping in a teepee. Or being on horseback in snowstorms. It makes you appreciate what they do at a whole new level. You have to live it, see it, and breathe it, in order to understand this way of life. Once you do experience it, you understand why they’re doing it and why they have maintained this way of life for so long
When you dig deeper you realize it’s everywhere. Across the United States and across the Americas. My new book will show that the Western lifestyle can be found further beyond our own borders.
You’ve mentioned how you and the ranchers and cowboys have a lot in common despite coming from very different backgrounds. Can you expand on that?
I believe in the great values that you can still find today throughout the ranching world throughout the Americas. These values represent a foundational pillar of this great country that is America. They are the same that I personally grew up with in France. Hard work, sacrifice, dignity, integrity, and love for your community, land, and country just to name a few. Cowboys put food on American tables, and they’re doing it with pride. It’s hard, it’s dirty, but no one is complaining, and everyone is contributing and working hard. Everyone wakes up early and finishes when the job is done. Their children, from an early age, learn to ride and to also contribute to the survival of the ranch. That’s something that I just absolutely love to see because I was raised in a similar way. What’s one of the most unique moments in your journey out in the ranching world that you recall?
There are just so many moments I feel like the list is endless. The highlight story is probably the first rancher who opened the door. We ended up getting stuck in his pickup truck in a massive West Texas storm, with these massive longhorns watching us. We couldn’t go anywhere and just talked and were able to share our backgrounds, family histories, and more. We realized we had so much in common. East met West. To this day, we laugh about these few hours that we spent together because I think that he was looking at me like, who in the world are you? And I was thinking, what am I doing here? And it ended up being one of my greatest memories.
Each story, each moment, and each day that I’ve spent with these people throughout the American West have been different in their own way.
One cowboy decided to cook a French meal for me on the ranch. He looked up French recipes and crushed it! This is the wonderful spirit of humankind, good people, and simple things in life and those are the moments that I cherish the most.
Another highlight for me was meeting Derrick Begay. He invited me to his ranch in Arizona. Upon arrival, he decided that I wasn’t going to take pictures. He wanted me to help him round up some of his wild cattle. Thankfully, I photographed the concept of rounding up and how it all works. I have studied through
the lens, and being a rider myself, I understood how it worked. We worked together to round up his wild cattle in this little corral in the middle of the desert. I’ll be honest; I’m not a pro and I am thankful my horse Rob knew exactly what he had to do.
The sun was setting, and we were out there with these towering saguaro cacti that were 20 to 30 feet high. By the end of the afternoon, Derrick closed the gate to the corral and looked at me with a smile. That was his way of saying, thank you, I know you better and let’s be friends. Since then, Derrick and I have remained friends, and we see each other across the American West. When I’m in Arizona, I’ll text him or call him and ask him if he needs help. I have gone back to help him!
What advice would you give to those starting out on a journey to capture the Western lifestyle in photography or other mediums?
To stay authentic is the greatest recipe. Don’t stage it with silly things because people know, and it’s already been done. Show the real, authentic American West and the real ranchers. Can you put a contemporary twist to your pictures? Sure, you can. There are different ways to capture the American West. But when you do, keep it truthful.
Do you have a favorite piece?
Not really, because they were all unique moments with different people. There is a story in each picture that I took, and that’s why they all mean so much to me. Hopefully, people will see that.
Anouk continues to contribute to sharing the Western lifestyle with the world, doing so with a new book, which is set for release on October 14, 2024. If you want to learn more or buy your own copy of Anouk’s books visit her website at https://www.anoukkrantz.com.
West: The American Cowboy, American Cowboys, and Ranchland: Wagonhound are published by The Images Publishing Group
CONTENT CREATORS OF A DIFFERENT KIND
How the Arizona Ghostriders are Keeping the Spirit of the Old West Alive on YouTube
While most are trying to bring the Western industry into the 21st century, the Arizona Ghostriders are keeping old traditions alive and well through a modern platform, YouTube.
BY KRYSTA PAFFRATH
The Old West is a fascinating period in American history, characterized by its rugged landscapes, cowboy culture, and historical events that have been immortalized in movies, books, and reenactments. Among the modern-day keepers of this vibrant history are the Arizona Ghostriders, a group dedicated to preserving and sharing the stories of the Old West.
THE MISSION OF ARIZONA GHOSTRIDERS
At the heart of the Arizona Ghostriders’ mission is a deep commitment to spreading the history of the Old West. This mission is brought to life through various mediums, including videos, reenactments, and living history presentations.
“We want to spread the history of the Old West and how we relive it today,” says Santee, the Arizona Ghostriders spokesperson. Their efforts not only educate but also entertain, making history accessible and engaging for people around the world and of all ages.
The Arizona Ghostriders began their journey in 2006, starting as a gunfight reenactment group. Over the years, they have evolved, expanding their reach and the ways in which they bring history to life. Their reenactments are not just about showcasing dramatic gunfights; they aim to portray the broader context of the Old West, including the day-to-day lives of its inhabitants.
With a significant following on YouTube, the Arizona Ghostriders have found a unique way to connect with a global audience. The channel’s popularity can be attributed to several things including, how the group delivers history and their entertaining snippets on all facets of the Old West. The personalities on the channel are also a key factor in their ongoing success. By blending historical facts with engaging narratives and the distinct personalities of the channel’s hosts, they have created a platform that both educates and entertains, which is the ideal place to be for content creators.
a historian in Tucson. Here, he has the opportunity to teach visitors about the various aspects of day-to-day life during the Era of Westward Expansion. This hands-on approach allows people to experience history in a tangible way.
For those involved with the Arizona Ghostriders, keeping the West alive is more than just a job—it’s a passion.
“It means I can reach a lot of people with the YouTube channel and expose them to this fascinating period in America’s history,” shares Santee.
The impact of their work is profound, especially when individuals who previously knew little about the Old West express a newfound interest and desire to learn more. This sense of accomplishment and the ability to inspire others is immeasurable.
The Arizona Ghostriders put a significant amount of time into research and editing, ensuring that their content is both accurate and engaging. Santee’s theater background plays a crucial role in their educational efforts by incorporating humor into their presentations, videos, and live engagements. Teaching children about history is a priority for the Arizona Ghostriders. They regularly give presentations to elementary schools, sharing the rich history of the Old West with young students. These educational sessions are designed to be interactive and fun, fostering a love for history in the next generation.
FINAL THOUGHTS
EXPANDING THE REACH: BEYOND YOUTUBE
The Arizona Ghostriders are not just limited to the digital realm. They actively engage with the public through other avenues to keep the spirit of the West alive. One such avenue is the role of the group’s leader, Santee, as
The Arizona Ghostriders are more than just a reenactment group; they are passionate educators and entertainers dedicated to preserving the legacy of the Old West. Through their YouTube channel, live presentations, and educational outreach, they continue to engage and inspire audiences, ensuring that the stories and lessons of this remarkable period in American history are never forgotten. For anyone interested in the Old West, the Arizona Ghostriders offer a captivating and informative journey into the past.
Exploring the Best of Northeast BBQ
of Northeast BBQ
BY ROBERT LANG
When someone asks “Where do you want to go to dinner?” What is the typical response? Most people would respond with a local restaurant name or with a type of food like Italian, Mexican, or Chinese. Each one of these has its own taste and style, but what is something that is so uniquely American that it’s hard to call it anything else? What would be THE American cuisine?
Well, just as the cowboy is THE American icon and hero, and rodeo is a TRUE American sport, barbecue is THE American cuisine.
Barbecue invokes images of cooking over an open flame or smoking meat to juicy perfection. A craft that takes years to perfect and hours of labor to get just right. With a multitude of sauces, spices,
and complimentary sides like bean and cornbread, it just doesn’t get any more cowboy than that in my opinion. Without a doubt, the originators of barbecue are from Texas and the Southern states, each with its own spin, flavors, and specialties. But it got me thinking, what about barbecue in the north? Can it be just as good as its roots in the south? I set out to find out.
I live in the northeast and have access to just about any food from any culture around the globe. It’s never been difficult to find a Korean barbecue or a French Thai restaurant, but it has only been recently that authentic, American barbecue restaurants have blessed us here in the north. If you close your eyes in many of them, you might just believe you are someplace a little further south.
Eight tools in one, highly reliable, lightweight, and compact
y reliable, c t
Having a versatile, rugged and well-made multi-purpose tool on hand is a must for property maintenance. Whether it’s making quick work of a tree to lay a new fence-line, uprooting stone and clearing out irrigation ditches or simply splitting firewood, the importance of a quality tool cannot be over stated. Forrest Tool Company’s The MAX® tool Is perfect for throwing in your pack, in the back of your ATV or mounting to your truck so that the right tool is always on hand.
Red White & Que Smokehouse
Dan, a Marine Corp. veteran who served from 19921996, and his wife Katie opened Red, White & Que as part of their American dream. They started cooking BBQ in their backyard as a hobby like most folks do. Then they decided to quit their jobs and open a tiny 500-square-foot BBQ joint. Their food and the atmosphere did so well for them that 2 years ago they relocated to the new, more heavily trafficked location which is about four times bigger and three times busier!
This is where I first stopped in and ordered. The look, feel and smell of the place are so authentically barbecue. I have been there so many times, they knew what I would order as soon as I walked in. When my children and I go out, this is our go-to place, especially on a nice day when we can avail ourselves of their outdoor picnic tables. And it goes without saying that the food is amazing and worth it!
Dan is in charge of the meat, and Katie takes care of the sides and pickles. (which are all incredible). They cook on all hickory wood, not gas, which only adds to the wonderful smells inside. Each employee is friendly and knowledgeable, even when the line is out the door. Just remember to order far in advance for the holidays.
In addition to having incredible food and atmosphere, they started a “Buy a Vet a Meal” program when they first opened. Customers make small donations that go towards hosting big BBQ parties where veterans eat for free. At a recent event, they gave away over 70 free meals to veterans and first responders. They’ve been partnering with local veterans groups to host events like these for the past 8 years. Giving back to the community has always been a big part of Red White & Que.
If you have the opportunity to stop in, say hello to Katie and Dan and see for yourself what the buzz is all about.
Hill BarbecueCountryMarket
Hill BarbecueCountryMarket
Ifirst set foot in Hill Country Barbecue Market in New York City in 2013 when I won access to a release party by Brad Paisley in 2013. He performed on the stage in the basement with the giant flag of Texas. It was an amazing performance, and the experience was made more amazing when my niece and I had lunch after the party. After that, I had opportunities to set up lunch meetings in Manhattan and I would always choose Hill Country.
Hill Country is a tribute to the traditional Central Texas barbecue experience, Southern hospitality, and the artistry of Downtown Austin. Warm memories of barbecue joints and family meals combined with the creative spirit and live music he enjoyed over years of summertime family gatherings inspired founder Marc Glosserman to share his Hill Country experiences with the world. Marc’s Texan roots date back four generations. Marc’s grandfather was the mayor of Lockhart, the “Barbecue Capital of Texas” and he proudly comes from a long line of Texas Matriarchs with exceptional Southern Cooking skills.
Meats are dry-rubbed and smoked low and slow over Post Oak wood imported from Texas and our sides and desserts include family recipes and new interpretations. You can smell the smoke from the sidewalk, which is a draw in and of itself. When you walk in, you feel as if you have been transported out of the city, and to someplace in Texas. I have had the pleasure of eating in both locations. The bars are stocked with Texas-inspired cocktails, creative margaritas and of course, American whiskeys, fine Tequilas, and a rotating beer menu.
Adding to the incredible food, drinks, and atmosphere, live music in both locations is always on the menu. They host everyone from local bands to noteworthy stars for special events such as album release parties. It is safe to say that each of your senses is stimulated when you walk in the door, and it makes you hesitant to leave, and this is from personal experience. If you find yourself in Manhattan or Washington DC make it a point to stop in.
This is just a sampling of a few great barbecue places in the northeast. With any luck, there will be an opportunity to share more world-class barbecue locations in the future.
