PRESENTED BY
GREEN FLAG
NASCAR Partners with Boys & Girls Clubs BY DAN GUTTENPLAN
NASCAR and Boys & Girls Clubs of America announced a multiyear partnership that will support the nonprofit’s mission of enabling and enriching the lives of young people. As the Official Youth Community Partner of NASCAR, Boys & Girls Clubs of America will work with NASCAR and industry stakeholders to engage more than
4.6 million youth and teens across the country with NASCAR content and experiences. The nationwide partnership will focus on three core areas – STEM education, career development and diversity, equity and inclusion initiatives – and extend across all NASCAR platforms and race tracks. Programming will include both virtual and at-track experiences with an emphasis on local Boys & Girls Club locations within NASCAR race markets. Partnership efforts will build on the continuing work of The NASCAR Foundation to advance children’s well-being, including ongoing relationships with several Boys & Girls Clubs across the country.
DAYTONA INTERNATIONAL SPEEDWAY HAS unveiled the logo for the 2022 Daytona 500. It features the iconic 2.5-mile tri-oval layout with symbolic stars and stripes.
“If we’re fighting our teammates down to a run for the championship, that’s a good problem to have.” – C HAS E E LLIOTT
DEALS ON WHEELS
SPONSORSHIP NEWS
CARPARTS.COM INKS MCDOWELL
KING’S HAWAIIAN SIGNS
CARPARTS.COM INC. HAS LAUNCHED A
NASCAR AND KING’S HAWAIIAN
national ad campaign featuring Daytona 500
announced a multiyear track official
NETFLIX IS IN PRODUCTION ON A NEW
winner Michael McDowell.
partnership that secures the family-owned
documentary series with NASCAR driver
bakery naming rights to dining areas at
Bubba Wallace as he competes in his first
auto parts shopping experience and help
four NASCAR-owned facilities – Daytona
season for the new 23XI Racing team
drivers get back on the road, CarParts.
International Speedway, Kansas Speedway,
owned by Michael Jordan and fellow driver
com aims to connect with consumers
Richmond Raceway and Phoenix Raceway.
Denny Hamlin.
Continuing its mission to simplify the
through inspirational and entertaining
10
NETFLIX PRODUCING BUBBA WALLACE DOCUMENTARY
King’s Hawaiian will work with Levy,
The show will take viewers behind
content, leaning into McDowell’s story
NASCAR’s track hospitality partner, to offer
the scenes of this season and explore
of perseverance as well as his quirky
branded and regionally themed menu items
Wallace’s efforts to advocate for diversity,
personality. Campaign elements will run
at each venue. King’s Hawaiian celebrated the
equality and inclusion in NASCAR and
on national television and digital and social
start of its NASCAR partnership March 12-14
America. 300 Studios and Boardwalk
platforms throughout the year.
at Phoenix Raceway.
Pictures are producing the series.
POLE POSITION 2021
PHOTOGRAPHY: GETTY IMAGES
