How Microsoft is Ruling the Cloud
Microsoft is surging in its cloud strategy. Last year, the company had revealed that it generated $1.7 billion in cloud revenue solely in September. Microsoft and Satya Nadella are turning the cloud business upside down with their cloud strategies, and that was inevitable. Last year, Microsoft outflanked even the perceived leader in the cloud business- Amazon. And this is how it did that Seamless architecture across devices and platforms – Microsoft has been focused on addressing the real-world needs of its customers by pinning down the ideas around AI capabilities, security and compliance, hybrid consistency, developer's productivity, etc. Azure has the crown – In 2017, Microsoft Azure's revenue had surged to more than ninety percent for four straight quarters, owing to its idea of consistency. Microsoft, through the Azure platform, promises consistency across data, app platform, identity, management, and security. Azure grabbing the workloads in global corporations – Nadella, during an earnings call with analysts revealed that in the financial services industry, for example, workloads that are moving to the cloud have become qualitative. We have become these organizations' trusted partners to help them build their technology capability over Azure. Dynamics 365 for SaaS – Nadella remarked that the idea behind designing Dynamics 365 was not to build another suite-based selling platform for ERP or CRM or SCM. But, it was rather built as an interconnection to the entire digital estate of a user, and that is the reason behind the success of Dynamics 365.
A report from Forrester predicting the cloud computing trends of 2018 said that Microsoft Azure Stack would induce a jump in the global private and hybrid cloud spendings in 2018. The same report also predicted that Amazon Web Services, Google, and Microsoft would account for 76 percent of the total cloud revenue in 2018, expanding to eighty percent by 2020. For the year 2017, the most prominent companies in the cloud market were Microsoft, Amazon, IBM, Salesforce, Oracle, SAP, and Google. The top three in the list, Microsoft, Amazon, and IBM contributed $53.1 billion. For once and for all, reports have confirmed that Amazon is wrongly attributed to be the runaway winner of the cloud marathon. Numbers have a different story to say, and they say Microsoft tops the enterprise cloud, followed by Amazon, and IBM stands just behind Amazon. The winning streak of Microsoft is considered to lie in its hybrid cloud strategy. CEO Satya Nadella cited that his company's success in the cloud is due to the fact that the company sees no difference between on-premises technology, edge technology, and cloud technology. Nadella went on to say that it was Microsoft's job to help its customers move across all the three aspects with grace and speed and to help them exploit the immense potential in AI to yield increasingly valuable data. According to Satya Nadella, IoT and AI are two comparatively new workloads that would require computation and intelligence on the edge and a unique way to perform the computations that are eventdriven. Microsoft also believes that its success on the cloud front can also be attributed to its advancements in AI. Artificial Intelligence has rightfully become the core of the competitive advantage organizations seek. Microsoft wants every developer to become an AI developer, and for this, it has introduced tools into the Azure Machine Learning studio to enable developers to create simple ML models. It has also fired up the Azure Machine Learning Workbench for the advanced AI modeling and data science applications. Microsoft is moving fast towards its cloud strategy, and numbers tell the tale of its success. There is a big enough opportunity window for the other players to bet on newer innovations and unleash fresh initiatives. This article is shared by Microsoft dynamics consulting company to explain how Microsoft is ruling the cloud.
Source: How Microsoft is Ruling the Cloud