Engineering your Direct Mail Campaign The Cyril-Scott Company Matt Coltharp
April 21-22, 2010 ď‚Ť San Antonio, TX
stretching your print spend • Converting your traditional package to a profitable in-line opportunity.
But…. Don’t get into the game too late.
your challenges • What can I do to get my targeted customers to hold onto my direct mail longer than my competitors? • How do I get them to open my direct mail and engage?
engage early • Creative development – Adding multiple dimensions – Morphing of ideas – Duplicating and expanding of existing ideas – Travel to clients (mock-ups, templates)
opportunities are endless •
Start with a roll of stock and finish with a completed project
– Value add • • • • • • •
Varnish Advent windows Gift cards Sticker sheet Self-mailers Snap-packs Much more
endless personalization opportunities
4.25” 4.25”image imagebar bar
4.25” 4.25”image imagebar bar
4.25” 4.25”image imagebar bar
4.25” 4.25”image imagebar bar
case studies • Guideposts • We listened to our customers • Match insertion • Multiple vendors & shipping • Project management • Limited formats • Time lines • Cost
We eliminated the frustration and extra expense
how did we do it? • Creative Design Team – That’s ready to convert your product into a winning in-line package
in-line finishing
Engineering your Direct Mail Campaign The Cyril-Scott Company Matt Coltharp
April 21-22, 2010 ď‚Ť San Antonio, TX