Marketing 2010 – More Effective, More Efficient and More Economical Xerox Bobby Baker and Leslie Ballou
April 21-22, 2010 ď‚Ť San Antonio, TX 1
marketing in the 70s
2
marketing in 2000
3
marketing 2009
4
marketing 2010 – more effective
5
marketing 2010 – more effective
6
marketing 2010 – more effective
7
marketing 2010 – more effective
8
marketing 2010 – more effective
9
marketing 2010 – more effective
All-in-One Mailers
• Integrated labels and envelope in one co-planer sheet • Available in 8.5 x 11 and 11 x 17 formats • Multiple die-cut offerings made
10
marketing 2010 – more effective
All-in-One Mailers
11
marketing 2010 – more effective
12
marketing 2010 – more effective
Digital ID Cards
13
marketing 2010 – more effective
Digital ID Cards
A Range of Solutions durability and price points
DocuCard® DocuGlossCard™ ValuPeelCard™ ValuPerfCard™
14
marketing 2010 – more effective
15
how it works (Filemaker Pro, Excel, Access, ACT)
DATA (XMPie)
(InDesign)
LAYOUT
VARIABLE DATA CONSTRUCTION DIGITAL PRINTING (Toner Based Digital Press)
16
Marketing 2010 – More Effective, More Efficient and More Economical Xerox Bobby Baker and Leslie Ballou
April 21-22, 2010 ď‚Ť San Antonio, TX 17