UNIQUE COATINGS, THE FINISHING TOUCH PRINTERS’ SERVICE Jay Friedman, Bill Malloy
April 21-22, 2010 San Antonio, TX
introduction
Printers’ Service and Coatings • Jay Friedman • Bill Malloy • John Honaker • Bob Srnovrsnik
why do we use coating?
HISTORY • Processing in the pressroom • Sell the product True Stories “Orange Peel / Cracking Problem”
why do we use coating? “Orange Peel/Cracking Problem”
why do we use coating?
FUNCTIONALITY PRODUCT ENHANCEMENT
functionality • • • • • • •
Low VOC – Green FDA Compliant Non Absorbent Substrate Non Curl Writeable Low Odor Low Fingerprint
Resistant Coatings • Heat / Cold • Chemical – Alcohol, Grease • Soap or Alkali • Mold & Mildew • Fade UV
focus – product enhancement • Gloss Degrees: High Gloss, Matte, Satin, Dull, etc. • Feel Sort Touch, Rough, etc. • Combinations
real life – how coatings sell Bill Malloy Matt Flippen President, Westland Printers “The Westland Story”
every day
Bob Srnovrsnik What’s Hot & What’s Not
summary Reasons For Using Coating •Production & Processing •Sell the Product Types of Coatings •Functional •Product Enhancement
summary Real Life Story – Westland What’s Hot & What’s Not
summary
Questions, Comments,
UNIQUE COATINGS, THE FINISHING TOUCH PRINTERS’ SERVICE Jay Friedman, Bill Malloy
April 21-22, 2010 San Antonio, TX