Buy Less. Buy Better.

Page 1



!


fashion, smooth the

i

brightly

indulge

in

it!

love

contours

of

lit

my

i

the

pick

the

tantalising

“why

don’t

desires.

the

garment

corridor

darkest

up

fabric.

lined

with

you

cubicles, has

garment try

it

like

in

on?�

my i

outstretched hear

individual

miraculously

my

inner

confession

slipped

off

fingers, voice

booths

the

feeling

say.

i

willing

hanger

and

the

enter me

to

envelopes

the curves of my figure. i bring myself to look into the eyes of the person being reflected before me.

i

register

what

i

see,

and

acknowledge

how

i

feel,

and

i

feel

fantastic.

sway,

i

allowing

the fabric to sway with me convincing myself that this was destiny. a quick flash of the price tag causes a small flutter of nerves; and i smile, congratulating myself on the amazing bargain i have just

magic

found.

i

plastic,

merrily a

take

pleasant

myself

farewell

to

the

and

i

till

leave,

point

with

awaiting

smug,

my

arrogant

chance

to

pride;

show

off

a

my

swipe

new

of

the

purchase.


4474 miles away, a 7-year-old day. the sun had been hot, and 15-year-old sibling, who worked their

ears

still

ringing

with

indian child is nursing his sore hands. work had been brutal that

the fields were dry as they prepare them for the cottonseeds. his

in the neighbouring factory, was also tending to their own wounds;

the

hum

of

the

sewing

machines,

and

eyelids

heavy

from

the

arduous

day. their pay had been cut that day as they had failed to meet the target for that week’s order, it was never a good sign. together, the children had barely scraped enough money to buy rice for that day’s meal so that they could feed themselves and their mother. they can only afford to eat once a day. mother was yet to finish her

18-hour

shift at the factory, and there was still their

doctor’s bill which needed to be payed. their father had died last year, the docotor had said it was poisoning of the blood due to prolonged exposure to insecticides.

that t-shirt you own, the one that only cost you

£3.

Father

had been a cotton farmer.

would it have hurt to wander further up the

high street, to buy a similar t-shirt that had been organically produced for

£5?


is the amount of water needed to produce enough cotton to

make one johnson’s cotton ear bud.



is the average daily wage for cotton farmers working

in deprived countries.




is the

average

amount of garments expected

to be made per hour per, worker who

labour in clothing

sweatshops.


is a deadly insecticide used by cotton farmers for cotton

crops. a single drop absorbed through the skin is

enough to kill.




pairs of jeans are sold

on average every year in the usa.


is the cost

some retailers

spend on the labour of producing a shirt, which would sell for

ÂŁ40.



all the fashion industry needs is a bit of integrity. buy less. buy better.



!


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.