Trend Blend 2007+ Market deregulation deregulation Market
Democracy 2.0 2.0 Democracy
Virtual currencies currencies Virtual
Global voting voting Global Embedded intelligence intelligence Embedded Loneliness Loneliness Road Road booking booking
Road pricing pricing Road
Pessimism Pessimism Outsourcing Outsourcing Depression Depression
Stored value value cards cards Stored
Private Private currencies currencies
Voyeurism Voyeurism Boredom Boredom User-filtered User-filtered User-created User-created
Telemedicine Telemedicine
Indulgence Indulgence
e-voting e-voting
Micro-payment Micro-payment
Tribalism Tribalism
Debt Debt
Individualism Individualism
Health Health
Corporate power power Corporate
Private equity equity Private Always-on Always-on Reality Reality
Globalisation Globalisation
Escapism Escapism Long-tails Long-tails
Ethics Ethics
Fertility Fertility Anxiety Anxiety
Too much much choice choice Speed Speed retail retail Too Happiness Happiness
Contactless payment payment Contactless Compliance Compliance
Liberalism (opens (opens inin 2008) 2008) Liberalism Conservatism Biotech Conservatism Biotech
Fantasy Fantasy
Wisdom of of Wisdom crowds crowds
Pre-pay Pre-pay Social networks networks Social
Premiumisation Premiumisation
Nanotech Nanotech
Distributed manufacturing manufacturing Distributed
Urbanisation Urbanisation Time starved starved Luxury Time Luxury travel (need for for speed) speed) Work/Life balance balance travel (need Work/Life Speeding up Speeding up cc Guilty Guilty pleasures Luxury goods goods pleasures Luxury
Pay-as-you-go Pay-as-you-go
Exhibitionism Exhibitionism
Nationalism Nationalism
Emotionally aware aware machines machines Emotionally
Web 2.0 2.0 Web
High speed speed link link High
Digital cash cash Digital
Psychological neoteny neoteny Psychological
Fear Fear
Time compression compression Time
Fragmentation Fragmentation
Personalisation Personalisation On-demand Online medical medical records records On-demand Online Mass Mass customisation customisation Death of of Death cheques cheques Bio-simulations Bio-simulations Smart Smart vending vending RFID RFID Device convergence convergence Device
Customised treatments treatments Customised Constant partial partial attention attention Constant
Place shifting shifting Place Identity Identity solutions solutions Low cost cost travel travel Low Remote monitoring monitoring Remote VoIP VoIP
Extended financial financial families families Extended Open innovation innovation Open Services Services Pop-up retail retail Pop-up
Localisation Localisation Discipline Discipline convergence convergence Blended families families Blended
Location Location tagging tagging
Humans 2.0 2.0 Humans
Corporate Corporate social social responsibility responsibility
Robotics Robotics Simplicity Simplicity
Nostalgia Nostalgia Free agents agents Free
NGO power power Geospatial Geospatial web web NGO Natural Natural Carbon trading trading Carbon Resource scarcity scarcity Resource
Aggregated Ageing Aggregated Ageing customisation customisation Farmaceuticals Farmaceuticals
Labour Labour migration migration
Fair trade trade Fair
Skills shortages shortages Skills
Water Water scarcity scarcity
Blurring of of sectors sectors Blurring
Car sharing sharing Car Climate change change Climate Emission Emission Car politics politics Activism taxes Car Activism taxes Sustainability Sustainability Fuel cells cells Third spaces spaces Fuel Third Slow food Slowing down Slow food Slowing down Food miles miles Food
Hydrogen power power Hydrogen
Convenience Convenience
Religion Religion
Forgetting Forgetting
Search for for meaning meaning Search (Mon – Fri only) (Mon – Fri only) Trust + + transparency transparency Trust Voter antipathy antipathy Voter
Flat tax tax systems systems Flat Self-serve Self-serve
Self-reliance Self-reliance Seasonal Seasonal
Regional Regional
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Generational change change Generational
Power shift shift eastwards eastwards Power
River of of consciousness consciousness River
Artificial Artificial intelligence intelligence
Documentaries Documentaries
Cloning Cloning
Toomuch muchinformation information Too Sensory Sensory experiences experiences
Single global global currency currency Single
Story telling telling Story Authenticity Authenticity
Alternative technologies technologies Alternative
Local transport transport Local
LEGEND LEGEND
OCIETY & CULTURE SSOCIETY & CULTURE G OVERNMENT & POLITICS GOVERNMENT & POLITICS WORK ORK & BUSINESS W & BUSINESS M EDIA & COMMUNICATIONS MEDIA & COMMUNICATIONS CIENCE & TECHNOLOGY SSCIENCE & TECHNOLOGY OOD & DRINK FFOOD & DRINK M EDICINE & WELL-BEING MEDICINE & WELL-BEING INANCIAL SERVICES FFINANCIAL SERVICES ETAIL & LEISURE RRETAIL & LEISURE RANSPORT & AUTOMOTIVE TTRANSPORT & AUTOMOTIVE