Incubating, Growing and Managing Affiliate Programs for Over 12 years
Campaign Strategy A campaign is made up of five components: the opportunity, consumer offer, publisher deliverable, creative, and distribution. AffiliateTraction collaborates with you to build and distribute campaigns to publishers based on seasonality, events and holidays. This includes our world-class creative design, product datafeed management and network updating services. Campaign Opportunity Development
SEASONALITY WINTER
SPRING
SUMMER
FALL
SUPER BOWL
VALENTINES
OPPORTUNITIES
NEW YEARS
S
WORLD CUP
HO
NT
LI D
CHRISTMAS
BACK TO SCHOOL
EVE
AY S
HALLOWEEN
WORLD SERIES
Recognizing that fresh opportunities keep affiliates excited and energized about a program, AffiliateTraction has dedicated an entire department to helping your program develop campaign ideas. Based on seasonal, holiday, and event related themes, AffiliateTraction will typically notify you 60 days in advance of any campaign opportunities that you may want to consider for your program. Leveraging 12+ years of experience and a thorough knowledge of industry trends, we will also help clients develop consumer offers that best attract consumers.
AFFILIATES WERE ASKED WHAT THEY LOOKED FOR TO JOIN NEW PROGRAMS PROMOTIONS/INCENTIVES TO REACH A GOAL
39.8% CUSTOM COUPON OFFER (CODE BRANDED TO YOUR SITE)
39.6% CUSTOM LANDING PAGES (BUILT JUST FOR YOU)
38% EXCLUSIVE CUSTOMER OFFER (ONLY FOR YOUR USERS)
AKES PST EE SW
Consumer Offer Development %
SITE WI DE SA LE
$ OF F
F OF X - GE T X B UY
REBATE
CONSUMER OFFERS
PR PR
OD
U OT CT IO N
FT
OM
FR
EE
GI
F R E E S HI P PI N G
32.2%
The proper balance of timing and consumer offer quality produce the greatest return. We have a dedicated Offer Development department to request, refine and suggest consumer offers on a monthly basis. We will also develop and implement client requested offer opportunities related to seasonality, special events and holidays. These act as a catalyst to work with you to deliver high quality offers that affiliates place and customers are most likely to click.
PRODUCT FEED
28.5% CUSTOM AD UNITS (BUILT JUST FOR YOU)
24.3% PRIVATE CONSUMER OFFER (FOR SELECT AFFILIATES)
19.8% SOURCE: AFFILIATEBENCHMARKS
PRE-APP R PAYOUT OVED GRO UP
TY VANI CODE
Y LIC PO N IO PT
TOM CUS UT PAYO
PRODU GIVE-A CT WAY
E
ION AT NT
FE
SE A EX RCH CE
Campaign Deliverable Development
IM PL EM E
CL E X OFF
A NU LE E S
SAL
ES U
GIFT S CA R D
NIT VO L UME
DELIVERABLES
C US CRE TOM ATIVE
D ND E CO-BRA PAGE G LANDIN
S “Receive NK FREE SHIPPING LI
TE
“$5 OFF COPA America Jerseys at SOCCER.COM! Use Code 1COPA5”
CREATIVES
AffiliateTraction offers unlimited complementary creative design by our world class graphics design team as part of our service offering. Clients maintain full control by reviewing and approving proofs to ensure any display creatives meets the standards of the brand being represented
AI
TA DA
Our annual affiliate survey shows that 28%+ of affiliates state that a datafeed is a critical part of any program they consider or promote. As a result, AffiliateTraction will receive your datafeed, parse the datafeed, and then reconstruct the datafeed for submission to any networks the program is enrolled with ensuring it is received exactly how the network likes to see it. The single-point dashboard will also allow you to see any potential missing information and even point out areas that could be improved.
L
28% of Affiliates say a datafeed is vital
FE
DATAFEEDS
Creative Development
DI SP
on orders of $100 or more! Click Here!”
Y LA
XT
L TA E TO REV S
US ER I V E
Working with affiliates to promote your program is only a small part of the dedicated publisher development team’s responsibilities. After activation of any affiliates, this department continually engages the affiliates to help optimize and improve their involvement in the program. This includes negotiating and developing custom campaign deliverables in exchange for additional focus on your program such as home page placements, highlighted listings, etc.
EM
ED
ORK
TW RS NE LETTE WS NE
Campaign Distribution
SOCI AL M ED IA
AGE N ALE CY RTS
RY IMA PR ORKS TW NE
OFFER DISTRIBUTION
PR N E E MI U M TW OR K S
GR
SL E
P RO
NE W
TT
AM
Your affiliate program and offers are visible everywhere affiliates go. AffiliateTraction offers a single gateway through which to promote your offers in multiple channels.
ER S AF
FIL
IA D I R TE TR A CT EC TOR ION Y
A DI M E CE AL S OC I TP LA KE MA R
831.464.1441
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Standard Rate
Agency Rate
Savings
Datafeed
$149+
-
$149+
Initial Banner Set
$500
-
$500
2125 Delaware Avenue, Suite E, Santa Cruz, CA 95060
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www.affiliatetraction.com