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Unilever Professional’s Pledge to a Clean Future Sustainability Isn’t a Buzzword; It’s a Core Business Principle
The Clean Future Triangle represents our dedication to developing superior cleaning and hygiene products by upholding high-performance standards that are also kinder to our planet and priced affordably.
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he journey to a sustainable future is not a sprint; it’s a marathon that takes consistent steps to create meaningful change. At the forefront of this transformation, Unilever Professional is leading the way with its ground-breaking Clean Future Initiative. Launched in 2020, this vision is more than just a commitment; it embodies a world where innovation and sustainability work together for the greater good.
Building a Clean Future The Clean Future Triangle represents our dedication to developing superior cleaning and hygiene products by upholding high-performance standards that are also kinder to our planet and priced affordably. The Clean Future triangle’s three key parts: ‘Superior Cleaning’, ‘Planet Positive’, and ‘Affordable’, serve as a manifesto of Unilever’s sustainable ambitions. The amalgamation of these
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African Cleaning Review November/December 2023
three principles underscores the essence of Clean Future: Reinventing age-old chemistry to innovate superior cleaning and hygiene products that are kinder to the planet yet affordable for everyone. • Superior Performance: Underscoring the need for products that do not compromise on quality. • Planet-Positive Impact: Highlighting the commitment to creating eco-friendly, sustainable products. • Affordability and Value: Emphasising the importance of making these innovations accessible to all.
Owning the Clean Future Space From the outset, Unilever Professional’s Clean Future vision has prioritised sustainability as a catalyst for future growth. The aim is clear: Make sustainable choices the default, frictionless option. As the
Clean Future initiative has matured, Unilever Professional desires not just to participate in the sustainability conversation but to lead and own the clean future space. This ambition is reflected in their high-performance products that do not compromise on sustainability. In a market saturated with eco-friendly buzzwords, Unilever Professional’s commitment stands out largely because of its genuine drive to bring about industry-wide change. Their public commitments aren’t promises but actionable steps to redefine industry norms.
Building Operator Trust In a world where operators are increasingly wary of greenwashing, Unilever Professional’s Clean Future initiative shines through with its transparency. The company is not just committed to offering trustworthy products but is also transparent about its ingredients.. Such steps underscore that for Unilever, sustainability isn’t a buzzword; it’s a core business principle.
Innovation Meets Sustainability Unilever Professional’s Food Safe* Cleaning Range is a testament to the company’s innovative approach towards sustainability and safety. Balancing between maintaining hygiene standards in food environments and the imperative need for sustainable solutions, Unilever Professional has pioneered products that adhere to stringent safety guidelines while minimising environmental impact. The range uses carefully selected ingredients that ensure effective cleaning without compromising the
