feature retail cleaning solutions the customer experience off on a positive note. Dirt, odour and preconception are three of the most important elements that can affect a customer’s experience. These three elements should always be taken into consideration when creating a retail cleaning and hygiene solution as they affect decisions on the choice of cleaning products. This is because it is cleaning products that directly address the effective removal of dirt, enhancing the air and guaranteeing hygienic and genuine surface disinfection. This is where the cleaning product supplier has a major role to play, because their task is to provide the correct product to meet these needs. Prime Cleaning Suppliers’ (PCS) corporate slogan is ‘Complete Cleaning Solutions’ as their focus is on providing commercial products that are specifically suited for all retail environments and the demands of commercial facilities. PCS starts by offering direct professional consulting by trained sales staff to assess the specific requirements of the facility and provide product recommendations that directly address the facility’s cleaning needs. PCS further offers Wetrok cleaning equipment and chemicals, which are tailor made for high-traffic commercial environments. The Wetrok brand also offers the coveted Nordic Ecolabel on their Wetco range, which is a guarantee of both quality and environmentally friendly products. The company distributes a large variety of Kimberly-Clark Professional dispensing systems, which include a large range of aircare products as well as hand soaps, paper towel and toilet tissue products and a range of NRCScertified disinfectant products, which meet the need for a guaranteed hygienic environment.
For more information, visit: www.primecs.co.za
22
African Cleaning Review November/December 2023
How retail cleaning reflects the store brand Online shopping is expected to continue to grow, even as the pandemic becomes endemic and life returns to relative normality. In fact, research reported by Shopify and Oberlo found that one-third of global consumers shop digitally today, representing a 3.1 percent year-over-year increase from 2022.
Cleanliness is key for retail store customers So, what can retailers do to drive more consumers into brick and mortar stores? How can they drive more brand loyalty? One critical focus is retail cleaning. Your store’s aesthetics and appearance help consumers experience your brand. Entryways, aisles, checkout areas and washrooms demonstrate your brand story from the time a customer visits your store to the moment they
• 88% of customers are concerned for their safety in a dirty environment • 74% of customers are willing to overlook customer service if the business is noticeably clean With intense competition to bind loyal customers to your brand and attract new customers, retailers need to tell a positive brand story by consistently maintaining a high level of clean.
Your store’s aesthetics and appearance help consumers experience your brand. Entryways, aisles, checkout areas and washrooms demonstrate your brand story from the time a customer visits your store to the moment they leave. leave. The overall cleanliness and appearance of your store, especially high traffic areas that can get dirty fast, can make or break your store’s appearance and reputation. Even prior to the pandemic that ushered in elevated expectations of clean, a Proctor & Gamble Professional survey found the vast majority of customers place a high priority on the cleanliness of stores: • 91% of customers agreed that they are more likely to have an overall negative opinion of the business if it is not clean • 95% of customers said cleanliness can elevate a good business into a great business
AMR – the new employee Another way to overcome challenges in retail is turning to autonomous mobile robots (AMRs) to handle the more routine and repetitive jobs such as floor cleaning. AMRs work alongside humans, helping retailers solve key challenges and create a competitive advantage. In fact, analysis from ABI Research predicts that robotics adoption in retail will surge through 2030, growing nearly 40 percent annually. Tennant AMRs are common coworkers in many retail operations today. These robotic floor scrubbers help the industry address labour challenges, clean more efficiently and maintain
