debates Tough talk on development
PROFILE OF THE AUDIENCE
O
ur debate audience will be made up of Mo Ibrahim governance weekend attendees, readers of our magazine and members of the public in Morocco and across Africa, who are interested in issues of development. Part of the audience will be made up of Mo Ibrahim governance weekend attendees. The annual Governance Weekend is the flagship event of the Mo Ibrahim Foundation, held every year in a different African country. It attracts prominent African political and business leaders, representatives from civil society, multilateral and regional institutions as well as Africa’s major international partners. Some of the VIP guests for the weekend include board members of International Crisis Group, One Board and The B Team. There will also be previous Mo Ibrahim Foundation prize winners and board members, in attendance.
The audience members reflect our readership profile - influential, high income business people, who form part of Africa’s top management and political decision makers. In April 2017, we expect about 400 attendees.
Audience - Origins - TAR Debates, Accra, Nov 2015 Audience Origins TAR Debates, Accra, Nov 2015 Rest of the world 14%
English-speaking West Africa 26%
North Africa 10%
French-speaking Sub Saharan Africa 11%
East Africa 20%
Southern Africa 19%
Audience - Functions- -TAR Debates, Accra, Nov 15 TAR Debates, Accra, Nov 2015 Audience Functions 0%
5%
10%
15%
25%
30%
28%
CEO, MD 23%
VP, Directors 14%
Head of Departments
14%
Head of States, Ministers 12%
Government Officials 9%
Others
Audience AudienceIndustry - Industry -- TAR Debates, Accra, Nov 15 TAR Debates, Accra, Nov 2015 0%
5%
10%
15%
12%
Energy & Extractive industries ICT & Telecom
11%
Transportation
11% 10%
Financial services
9% 8%
Non Financial services Infrastructure & Construction Other Industries
20%
25%
30%
27%
Government, Politics & Institutions
Agribusiness
The below demographics are based on The Africa Report Debates, Nov 2015, in Accra, Ghana.
20%
7% 5%