Dive into the season with our jam-packed summer edition. Stay ahead with specially curated expert tips on HR, cybersecurity, TikTok, IP protection and more. Plus, discover trending toys, stylish homewares, emerging wholesalers, seasonal products and top global brands to help you thrive.
in this issue
010. GS1 on barcodes & supply chains
016. a consumer POV on trending toys
020. overcoming IP challenges
024. avoiding top 10 HR mistakes
035. going viral with tiktok
038. how to be cyber securer
052. seasonal products
058. success toolkit.
028.
044. 016.
UNLOCK GAME-CHANGING INDUSTRY INSIGHTS FOR YOUR BUSINESS GROWTH
THE DIGITAL EDUCATION PROGRAM FOR THE GIFT & HOMEWARES
INDUSTRY PROVIDING TOP-TIER
EXPERT DELIVERED CONTENT.
Unlock success! Whether you’re a retailer or a wholesaler, AGHA Academy hub is your ultimate resource designed to empower your business. Access essential content, expert insights, and practical tips all for a minimal fee Join our community today and transform your retail and wholesale approach!
AGHA INDUSTRY MAGAZINE
Australian Gift & Homewares Association, agha.com.au ABN 49 061 196 290 Unit 58, 11 - 21 Underwood Rd, Homebush NSW 2140 PH 02 9763 3222 membership@agha.com.au sales@agha.com.au
Publishers’ indemnity: This publication is published by Australian Gift & Homewares Association (AGHA). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, AGHA accepts no liability for materials created by others. AGHA further excludes all rights, remedies, guarantees, conditions and warranties in respect of goods or services from your use of any of the publication to the extent permitted by law. AGHA does not warrant the accuracy of the content in this publication. The content is provided to you “as is” and on an “as available” basis and on the condition that you undertake all responsibility for assessing the accuracy of the content and rely on it at your own risk. 010. barcodes, supply chains & more. An Interview With GS1’s Michael Davis 016. trending toys. Consumer POV On Popular Playthings
044. who’s new. Next Generation Emerging Wholesalers
046. relocate work for the day. Change Your Environment & Spark New Ideas 050. holiday guilt. And The Importance Of Switching Off
from the agha.
Richard De
Ataide
President
Sharlene Toister Vice President
Dean Osmond Treasurer
Andrew McLean Director
Introducing Your New AGHA Board of Directors
We are delighted to introduce you to the AGHA Board who will serve our industry for a 3-year term.
Rick is a Director of Quality Products, an Australian importer, wholesaler, and distributor of exceptional gardening tools, gifts, and accessories. Rick brings a wealth of expertise in corporate governance, risk management, and strategic technology integration. He is known for his ability to align business objectives with technology solutions, driving customer success and delivering measurable outcomes.
Sharlene is the owner of Compendium Australia Pty Ltd, founded in 2004, supplying inspiring gifts to a range of retail outlets. With a BA in Education, she has worked with the Small Business Development Corporation and Dale Carnegie Training. Passionate about preserving human connections in an increasingly digital world, Sharlene is dedicated to supporting the longevity of the Gift & Homewares industry through her involvement with AGHA.
Dean is the Managing Director of the BPM Group, operating in Australia, New Zealand, the United Kingdom and North America. Dean has attended exhibitions globally since 1981 with his company being a founding member of the AGHA. Having exhibited internationally for years; Dean has a passion for exhibitions both trade and consumer.
Andrew is global pewter brand, Royal Selangor’s General Manager for Australia. Andrew has extensive experience across retail and wholesale operations, and has worked in leadership roles for large organisations including Pacific Brands and Coles Group & Myer. Andrew is passionate about the industry and contributing to retail success stories.
Dane is the owner of Woodstock Australia, a 100% Australianowned family business that sells the most beautiful wind chimes in the world, as well as innovative gardening products. Dane brings a very experienced yet fresh and young perspective to the board and intends on helping and supporting every member of the AGHA.
AGHA Academy Launched!
October saw the launch of the AGHA Academy, the digital education program designed to empower and elevate the entire Gift & Homewares industry.
Key Highlights of the AGHA Academy:
Exclusive Member Benefit:
AGHA Academy will be rolled out as an exclusive benefit for AGHA members, providing them with unparalleled access to industry-leading education and training resources.
Broad Industry Access:
While AGHA members will enjoy exclusive benefits, access to the AGHA Academy will also be extended to the wider community of Gift & Homewares wholesalers and retailers, reflecting AGHA’s dedication to fostering industry-wide excellence.
The Digital Education Program for the Gift & Homewares Industry
Comprehensive Curriculum:
The program offers a diverse array of courses and workshops, all curated to address the specific needs of professionals in the Gift & Homewares sector. Participants will gain insights from experts, learn about the latest industry trends, and acquire practical skills to apply directly to their businesses.
Expert Partners:
AGHA Academy’s partnerships are aligned with leading experts in their respective fields, including the Australian Taxation Office (ATO), the Australian Competition and Consumer Commission (ACCC), the Victorian Chamber of Commerce and Industry (VCCI).
Additionally, the Academy collaborates with AGHA’s long-standing business partners such as BetterHR, AustBrokers, Hunt & Hunt Lawyers, Dorchester IT, and Tyro, among others.
Support for Industry Growth:
By providing accessible, high-quality education, AGHA Academy aims to support the ongoing development of the Gift & Homewares industry, helping businesses stay competitive and innovative in a challenging economic environment.
Planning for the 2025 Calendar is well underway.
For more information
or check out the website AGHA ACADEMY
meet the team.
What Exactly Is Operations?
BY EMILIA ANDRIAMORA
The operations team at the AGHA are like the elves in the Shoemaker’s Tale. From organising stand builds to taking care of exhibitor enquiries; we are tasked with executing the association’s vision. This includes, organising AGHA Academy sessions, running surveys and most importantly, organising the two major events – AGHA Melbourne Gift Fair and the upcoming AGHA Gift + Home Expo.
During the preparation months of the fair, we liaise with the venue, freight organisers and more, preparing all things logistics. We also help exhibitors with their general questions. Our job is to make the fair experience run as smooth as possible, planning all contingencies.
For example, we’re currently organising the breakfast for both exhibitors and our visitors and exploring how best to operate the Kitchen Zone at the AGHA Gift + Home Expo.
The most rewarding part of our job is seeing all our months of planning come to life. We’re excited to see you in Sydney! Feel free to stop us in our tracks and say “Hi” (if you see anyone walking like they’re racing in the Olympic’s Race-Walking competition; you’ll know it’s us).
Funniest moment from a fair?
During a fair we were met with an unexpected surprise. A fire hydrant started flooding water. It was like a scene from a movie. Thanks to the efficiency of the team (including the venue and contractors), we were able to quickly get a handle of the situation. This encapsulates the role of the team at the fair – putting out any metaphorical fires that arise.
A tip for visitors at the AGHA Gift + Home Expo?
A shameless plug; become an AGHA member. Walking around the fair for hours can be tiring. As a member, you have access to our catered Sapphire Lounge. It’s the perfect place to recharge. Apart from the fair, the AGHA links members to a plethora of business partners, including Shell (that’s right - discounts on fuel) and Shop For Shops. In addition, you gain access to the AGHA Academy where you can hear from industry experts.
A tip for exhibitors at AGHA Gift + Home Expo?
We all know, the proof is in the product. However, your stand design and layout is important especially for the perception of buyers. Put yourself in the shoes of a buyer, you wouldn’t want any entry blockers, right? The key is to have a nice and clean stand display - visually merchandise your stand to attract buyers. Little tweaks, for example custom signage and walling will really make your products pop and stand out. Eye-catching displays help buyers see your products properly and give them the justice they deserve.
Emilia Andrew
barcodes, supply chains & more
An Interview With Michael Davis
FROM GS1 AUSTRALIA
Michael Davis, GS1 Australia, Retail Director, General Merchandise & Apparel
Michael currently oversees the General Merchandise, Personal Care & Apparel/ Textile industry sectors with GS1 Australia, working with retailers and brand owners, supporting them to deliver Supply Chain and Master Data strategies with alignment to the evolving requirements of Automated Supply Chains.
A little about GS1 Australia...
GS1 Australia is a member organisation of GS1, a global non-profit association that develops and maintains standards for supply chain and business communication.
Most famously, GS1 is known for its barcode standards that are used universally. GS1 Australia helps companies obtain and use barcodes and other GS1 identifiers to improve the efficiency and visibility of their supply chains, ensure product authenticity, and enhance customer engagement.
GS1 Australia also offers services in barcode testing, data synchronisation, training
Not all barcodes are created equally. Ensure that your barcode will scan the first time, every time.
What about other companies selling barcodes online...
This is a risk you take when purchasing barcode numbers online or from unofficial sellers. GS1 Australia administers the GS1 system locally and is the only authorised source in Australia for GS1 barcode numbers and standards which are used globally.
Online marketplaces like Amazon, Alibaba, eBay, and The Iconic to name but a few, have stringent requirements to ensure product authenticity.
Any product identifiers that do not align with GS1 data could be considered invalid and may cause problems that are timeconsuming and expensive to fix for brand owners.
The importance of standards in the retail supply chain...
Getting your product out into the market quickly and seamlessly is more critical than ever.
Whether you’re a small business owner looking to sell your products online, or a larger company dealing with major retailers, having a unique identification number and a globally recognised barcode system in place is crucial.
Standards in identification and barcoding ensure that globally unique numbers are
How can GS1 help a typical member of AGHA?
If your primary goal is to get your product into the market quickly and effortlessly, then GS1 Australia membership is your answer. Being a GS1 member means you have access to more than just a barcode number.
You get continued support from our experts including:
used to identify a product, anywhere in the world. These numbers are then used to create the barcode that goes onto your product.
However, not all barcodes are created equally. Having the right number is not enough. A correctly configured barcode will ensure that your barcode will scan the first time, every time.
So many times, barcodes are printed incorrectly causing them to fail where it matters most, at the point of sale. GS1 standards help prevent many problems that ultimately cost money, effort and time to fix.
• Training
• Barcode Check service
• Participation in industry workgroups
• Informative newsletters
• Easily accessible Customer Support
• Consultancy and advisory services
GS1 Australia is your trusted partner for obtaining authentic barcodes and catering to businesses of all sizes.
Remember, the right barcode can open doors to new opportunities and growth for your business, the wrong number can just end in disaster.
011.
In the world of expos and events, presentation is everything LUVÈ Label understands this, bringing a fresh, modern aesthetic that sets the bar high for style and functionality.
Our collection of foldable, paper-based furniture offers a sophisticated solution for expo companies seeking both ease and elegance in their displays.
With sleek, durable designs that include everything from plinths to tables and versatile displays, LUVÈ furniture brings a refined, captivating look to any event. Each piece is not only visually striking but also thoughtfully crafted with sustainability in mind, making it a responsible choice without compromising on style
LUVÈ Label is the future of expo design functional, beautiful, and effortlessly adaptable Our furniture doesn’t just elevate a space; it tells a story of innovation and modern taste With LUVÈ, your brand is presented with a level of finesse that truly resonates, redefining what it means to make an impact in the expo space
Beyond providing striking plinths, tables, and displays, LUVÈ offers a hasslefree setup service, allowing clients to focus on what matters most their message and engagement We handle the setup for you, ensuring each piece is arranged to perfection and aligned with your vision.
Our service blends function, convenience, and style, offering a worry-free experience that leaves a lasting impact
Zaftech Lighting is a company specialising in providing LED lighting solutions for Exhibition and Retail Display, Art Show, Gallery, Point of Sale and Event Lighting applications. LED options can be supplied in a portable or fixed configuration and we manufacture and customise to suit the specific requirements.
All fittings are SAA electrically approved and are supplied with internal power supplies, power cables, link cables and offering various mounting options.
Zaftech is an approved RCM compliant company and is a registered member of ACMA and the Electrical Regulatory Authorities Council. A two-year warranty is offered on all products.
If you are in need of information on LED lighting now or anytime in the future, we invite you to contact us.
trending toys.
Consumer POV On Popular Playthings
BY CINDY DINH
As the toy industry continues to evolve, Amazon’s 2024 Toys We Love list provides a valuable snapshot of current consumer trends. For any business, understanding consumer trends has merit in informing product offerings and marketing strategies with what today’s consumers seek. Read on for a trends breakdown and decide for yourself if they’ll inform your next business decision!
Sustainability Matters
A prominent trend observed in the 2024 list is the increasing consumer focus on sustainability. It appears modern shoppers, specifically parents, are becoming more conscious of their purchasing decisions for their children. This trajectory towards eco-friendliness suggests that consumers are not just looking for toys, but they are seeking products that reflect their values and contribute positively to the planet.
The Rise of Educational Play
Another noteworthy trend is the rising popularity of educational toys. Today’s parents are seemingly looking for products that offer both entertainment and developmental benefits for their children.
In 2024, kids are not just playing - they are experiencing. This growing emphasis on educational play indicates a wider shift in consumer expectations, with many pursuing toys that promote learning in areas such as science, technology, engineering, and mathematics (STEM).
Technology Integration
In the age of the “iPad Kid” and technology continually advancing, it’s apparent that toys that integrate digital elements are gaining traction with parents.
Consumers are increasingly drawn to products that blend physical play with digital interaction, indicating a broader trend toward techsavvy solutions in children’s play. This integration sheds light on a growing appetite for innovation in the toy market.
Demand for Personalisation
Personalisation is proposed to be emerging as a key factor in consumer purchasing decisions. Many shoppers are looking for products that allow for individual expression and customisation.
This trend towards personalised toys suggests that parents value unique experiences and products that resonate on a personal level, products that also invite children to engage in imaginative play.
Nostalgia and Collectability
It’s known that nostalgia is a powerful motivator for many consumers, from parents looking to share their childhood favourites with their children to the older generations looking to gift the joy of yesteryears. As seen in the resurgence of classic toys (or updated with a modern twist), this emotional connection with consumers can influence buying decisions significantly.
Inclusive Play for All
The move towards inclusivity and diversity is also outwardly increasing in consumer importance. Today’s parents are seeking toys that are socially conscious - representing a variety of backgrounds, abilities, and experiences. This growing expectation reflects broader societal transition towards equality and representation, with prominence in fostering understanding and empathy among children.
The emphasis on sustainability, educational value, technological integration, personalisation, nostalgia and inclusivity reflects the changing preferences of today’s consumers.
Looking ahead to 2025, Amazon’s 2024 Toys We Love list provides insights on the shifting consumer trends within the toy industry.
Staying attuned to these changes is essential for business success in today’s competitive market. Ultimately, as you know your business best, the decision to embrace these trends rests with you.
guarding your treasures.
Overcoming IP Challenges
BY TYRONE WALKER, HEAD OF IP, HUNT & HUNT LAWYERS
Businesses operating within the Australian Gift & Homewares Association (AGHA) will face a unique set of legal challenges throughout their operations. Given the nature of your business, it is highly likely that at some point you will encounter intellectual property (IP) and online issues such as Google reviews.
Whether dealing with manufacturing and licensing challenges, competition from former employees, or imitation products, it’s essential to have a solid understanding of IP protection. This article will explore the various IP concerns AGHA members may face and provide actionable steps to address them.
IP protection isn’t just a legal requirement - it’s a strategy that helps ensure your competitive business edge!
IP protection isn’t just a legal requirement; it’s a business strategy that helps maintain a competitive edge and ensures that creative efforts are rewarded. AGHA businesses should prioritise these strategies to protect their brands, products, and reputation in an increasingly competitive market.
Businesses within the Australian Gift & Homewares Association (AGHA) face a range of intellectual property (IP) challenges that are critical to their operations. Understanding these challenges is essential for safeguarding products and maintaining a competitive edge in the market. This article outlines key IP concerns, such as manufacturing and licensing issues, employee competition, imitation products, online reputation management, and international brand protection, while offering actionable strategies to mitigate these risks.
Manufacturing and Licensing Issues
Outsourcing production can lead to unauthorised sales and distribution of products. Risks include manufacturers selling directly to consumers or to competitors without permission. To counter these threats, businesses should:
Establish Strong Licensing Agreements: These agreements should clearly outline manufacturing terms and include clauses that allow for audits of sales and inventory.
Implement NonCompete Clauses: Such clauses prevent manufacturers from creating similar products for rivals or selling excess stock without consent.
For example, a company producing unique ecofriendly bags can safeguard against manufacturers selling these products to competitors by having robust agreements in place.
Employee Issues
Former employees can pose a significant risk if they leave to start competing businesses, especially if they take confidential information with them. To protect against this:
Use Non-Disclosure and Non-Compete Agreements: Ensure that all employees sign NDAs to keep sensitive information confidential and non-compete agreements to limit their ability to start rival businesses.
Protect Trade Secrets:
By classifying proprietary information as trade secrets, businesses can take legal action if former employees misuse this knowledge.
For instance, if an employee with access to customer lists leaves and starts a competing venture, enforceable agreements can help prevent the misuse of confidential information.
Imitation Products and Brands
Imitation goods can confuse consumers and damage brand value. To combat this issue, businesses should:
Register Trademarks:
Ensure that brand names and logos are trademarked to prevent others from using similar marks.
guarding your treasures. Register unique product designs to gain exclusive rights and deter imitators.
Pursue Design Registration:
Register unique product designs to gain exclusive rights and deter imitators.
Issue Cease-andDesist Letters:
When imitation products are identified, these letters can halt further infringements, and litigation may be necessary if issues persist.
For example, a handcrafted ceramics business may need to act against a competitor producing similar items under a different brand name to protect its market position.
Handling Bad Google Reviews
Online reputation is vital for businesses, and negative reviews can severely impact sales. To manage this:
Seek Professional Help: Engage experts to respond strategically to reviews, which can protect the business’s image.
Report Fake Reviews: If a review is false or violates Google’s policies, report it for removal with supporting evidence.
Extending Products Overseas
Expanding into international markets can enhance growth but also presents IP challenges, as domestic protections don’t extend abroad. Businesses should:
Consider International Trademark Registration: A proactive approach to securing international IP rights can prevent competitors from exploiting your brand in foreign markets.
Properly managing IP can lead to substantial longterm benefits, including higher valuation when it comes time to sell.
Conclusion
For AGHA members, effective IP protection is not just a legal necessity but a strategic business investment that can significantly enhance the value of a brand.
By addressing manufacturing and licensing risks, protecting against employee competition, combating imitation products, managing online reputations, and safeguarding brands globally, businesses can thrive in competitive environments.
Properly managing IP can lead to substantial longterm benefits, including higher valuation when it comes time to sell.
In summary, prioritising intellectual property strategies will help AGHA businesses secure their innovations, maintain their market presence, and ensure ongoing success in an increasingly competitive landscape. For assistance with any IP concerns, reach out for expert guidance tailored to your specific needs.
At Hunt & Hunt Lawyers, our diverse client base spans large and small businesses, government agencies, major insurance companies, notfor-profit organizations, and private individuals.
At the heart of our approach is a commitment to building strong, trusting relationships with our clients. We focus on understanding your needs and providing tailored, effective solutions. In today’s fast-paced business landscape, innovation, cost-efficiency, and
timely advice are essential. That’s why we prioritize delivering solutions that drive greater efficiency for your business.
With Hunt & Hunt, you can count on fresh, practical, and commercially focused advice. We help you manage legal costs while ensuring you achieve the best possible outcomes.
Additionally, we are proud to partner with the Australian Gift & Homewares Association to offer valuable benefits to the industry.
Tyrone Walker, Head Of IP, Hunt & Hunt Lawyers
HR mistakes.
How To Avoid Top 10 HR & Employment Law Mistakes
FROM BetterHR
Understanding employment law and correct HR practices in Australia can be challenging, and mistakes can have serious repercussions for employers. It is essential for employers to recognise common errors to foster a compliant and positive workplace.
Here’s a list of the ten most common HR and employment law mistakes made by employers in Australia and recommendations on how to avoid them.
1. Sham Contracting
This involves misrepresenting your employees as independent contractors, which can lead to substantial fines and back payments for unpaid entitlements.
If unsure about your working relationships in accordance with the Fair Work Act, employers should consult expert services such as BetterHR.
2. Inaccurate Modern Award Coverage and Classifications
Many employers overlook the modern awards and enterprise agreements relevant to their industry. It is not uncommon to get the Modern Award Coverage and classification for an employee wrong due to complexity of the Modern Awards. Further, it is a common mistake made by employers to assume an award-covered employee to be an awardfree employee. Such mistakes can lead to underpayment of wages and entitlements, which is both illegal and unfair.
3. Poor Record-Keeping
Inadequate record-keeping can lead to all sorts of problems down the line, like lengthened process in performing disciplinary, unpaid wage or leave entitlements. It is essential to maintain accurate records of disciplinary actions, hours worked, pay rates, and entitlements.
4. Failing to Provide the Fair Work Information Statement
Overlooking the Fair Work Information Statement (FWIS), Casual Employment Information Statement (CEIS), and Fixed Term Contraction Information Statement (FTCIS) to new employees can lead to penalties about employee rights.
5. Disregarding AntiDiscrimination Laws
Anti-discrimination laws are vital for maintaining a fair workplace. Failing to provide an environment free from discrimination can lead to costly legal battles and a tarnished reputation.
6. Lack of Clear Policies and Procedures
Without clear policies, you might struggle to address issues consistently. The availability of policies means that employers set clear expectations among employees and can rely on the policies for justification of disciplinary actions. This reduces the risk of unfair dismissal, and general protections claim against the business.
Mistakes about Awards can lead to underpayment of wages and entitlements, which is both illegal and unfair.
7. Inadequate Response to Workplace Bullying and Harassment
Employers must act when these behaviors come to light in a timely manner; failing to do so can lead to significant legal liability.
It is very important to establish clear reporting mechanisms and conduct regular training on workplace respect to create a culture where everyone feels safe.
8. Not Complying with Work Health and Safety Regulations
Under the Work Health and Safety Act, employers have a responsibility to ensure a safe working environment. Ignoring work health and safety laws and regulations can lead to accidents and legal consequences. The BetterHR system has WHS registers and policy templates to assist businesses manage their WHS obligations.
9. Improper Handling of Terminations
Terminations can lead to unfair dismissal claims if mishandled, often due to emotional stress and time constraints.
Ensuring procedural fairness is crucial to avoid legal disputes and reputational damage. Expert guidance from services like BetterHR can help navigate these processes and ensure compliance, protecting the business from potential risks.
10. Overlooking Privacy Obligations
Breaching privacy obligations can lead to penalties and loss of trust. Thus, the employers must implement a privacy policy that aligns with the Privacy Act, and ensure your staff is trained on data protection practices. Protecting privacy is a shared responsibility.
Conclusion
By avoiding these common HR and employment law mistakes, you can save yourself time, money, and a lot of stress. After all, a happy workplace is a productive workplace!
If you are unsure of any matter relating to the above issues or any other HR or Employment Law issue, please contact the BetterHR experts to discuss.
The Original Lanolin Beauty Cream
Lanolin Beauty Over 30 Years of Iconic Skincare
The Gift of Australian Beauty
For over 30 years, Lanolin Beauty has been creating premium, natural skincare that’s loved around the globe. Our iconic formulas have stood the test of time – because lity never goes out of style From the ack to the cities, Lanolin Beauty is a e you can trust.
Lanolin Beauty uses the finest natural Australian Lanolin, which is derived from the wool of Australian merino sheep. We offer an affordable skincare range of quality Lanolin products to nourish the skin.
Mikasa. A complete tabletop and gifting solution.
for a lifetime.
Leading Global Provider Of All Things Home
FROM LIFETIME BRANDS AUSTRALIA & NEW ZEALAND
Lifetime Brands is a leading global designer, developer and marketer of a broad range of consumer products with a focus on the home.
With over 30 awards to their name, customers in over 80 countries and a loyal customer base and history spanning 175 years, Lifetime are no strangers to global capabilities.
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After decades of successful trading via leading distributors, Lifetime are bringing their mix of mainstream mega brands direct to the Australian and New Zealand markets.
“With global serviceability across multiple continents including the USA, Europe, Asia already in place, the time is now right for us to extend our direct reach into the vast opportunity that the Australian and New Zealand markets present” says Matthew Canwell, Lifetime’s President International.
GLOBAL CAPABILITIES
“We have always been committed to working with and for our customers. Whether that’s leading brands, product choice or serviceability, our aim is to provide our partners with a full service that allows them to deliver a seamless experience.
We are delighted to announce the launch of Lifetime Brands Australia & New Zealand. January 2025 sees the beginning
of a brand new chapter, with the opening of a new logistics operation based in New Zealand and an Australian based logistics partner. This is a turning point for our business and brings us closer to our customers.
This new venture will provide excellence in service standards with fast and reliable distribution throughout both Australia and New Zealand.”
We can promise a constant stream of new products, marketing support, reliable stock levels, rigorous quality control and exceptional customer service. It’s simply what we do.
La Cafetière is your complete tea and coffee solution.
THE HOME OF GLOBAL BRANDS
Lifetime holds the exclusive global licence for KitchenAid tools and gadgets worldwide.
“Over 360 million units of KitchenAid products have been distributed worldwide, with over $2.2 billion in retail KitchenAid tools and gadgets sales.
The KitchenAid tools and gadgets range is vast, with a clear channel strategy incorporating KitchenAid design and iconic colours across the board.
The S’well brand transforms the humble water bottle into a global lifestyle choice.
The power of our brands can’t be underestimated and the opportunity that they present for us and our retailers is massive.
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for a lifetime.
S’well is the original hydration brand which transformed the humble water bottle into a global lifestyle choice. S’well products are now sold in more than 75 countries worldwide.
La Cafetière is your complete tea and coffee solution, a brand packed with award winners and at the forefront of innovation within the category. Similarly, nothing beats our bakeware, our 1mm thick carbon steel MasterCraft bakeware is one-of-a-kind.
With Mikasa, we have created a brand that redefines tabletop. A complete tabletop and gifting solution, what’s more, it’s the only drop-ship ready tableware brand on the market.
The power of our brands can’t be underestimated and the opportunity that they present for us and our retailers is massive. Our newly appointed in-market team are here to help you drive success. The incredibly strong knowledge of our new colleagues, Andrew, Pippa and Nayan, will be vital as our business continues to grow.”
2025 AND BEYOND
“The countdown to 2025 has started and we are more than ready. Kickstarting the year, we will be launching new innovations and brands at Ambiente including a brand new partnership with Jamie Oliver.
This all-new dinnerware and serveware collection has been curated by Jamie, and needless to say we are thrilled to be unveiling the collection in full. Don’t miss us in Hall 9.1 Stand F04.
In January we will also receive our first shipments into the new facilities to start the year right. We are more than ready, so let’s work together and make our brands mean business for you!”
Get in touch with the lifetime Australia & New Zealand team today to find out more.
THE LIFETIME AUSTRALIA & NEW ZEALAND TEAM
Andrew Luttrell General Manager Australia and New Zealand
a.luttrell@lifetimebrands.com
+61(0)411 818 573
Pippa Tabron Head of Country New Zealand
p.tabron@lifetimebrands.com
+64(0)275 347 225
Nayan Naran National Sales Manager Australia
n.naran@lifetimebrands.com
+61(0)410 629 261
Lifetime holds the exclusive global licence for KitchenAid tools and gadgets worldwide.
BRINGING TOGETHER THE FINEST ARTISANS IN ONE PLACE TO SHOWCASE THEIR EXCEPTIONAL CRAFTSMANSHIP.
EXCLUSIVE TO AGHA GIFT + HOME EXPO, THE HIGHLY SOUGHTAFTER BUYING ZONE FOR THOSE SEEKING AUTHENTIC, QUALITY AUSTRALIAN-MADE PRODUCTS.
going viral.
How Going “Viral” On TikTok Can Change Your Business
BY EMILIA ANDRIAMORA
Digital marketing can help you reach new customers and improve product visibility. Through social media, your business and/or product can become the NEXT BIG THING by going viral. You may be asking: How do I go viral?
Let’s take it back. What exactly is “going viral”? The Oxford dictionary defines it as an image, video or piece of information that is “circulated rapidly and widely from one internet user to another”.
Brand Awareness
Any business or product can go viral. On the upside, you don’t need to be selling products online either.
Any small business can start a TikTok account and post videos that encourage people to visit their bricks-and-mortar shop while they are in the neighbourhood.
Most recently, the trend “Letting gen z write the marketing script” has taken the platform by storm.
Businesses like the Royal Armouries Museum, Ayrshire Blinds, National Gallery in Singapore or food vendor Roll’d have jumped on the trend, receiving up to 1.4 million likes and 9.1 million views (click images to view).
These “views” aren’t necessarily translated to direct instant sales, however, that means 9.1 million people know of your business and/or product.
This shows how virality on social media can improve brand awareness! Even though located in Australia, I’m aware of and will now be visiting the Royal Armouries Museum if I ever visit Leeds in the UK.
Royal Armouries Museum
Ayrshire Blinds
#TikTokMadeMeBuyIt
Sales
TikTok can also help derive direct sales. TikTok’s number 2 more most popular trend is #tiktokmademebuyit.
Frank Green is the perfect example of how TikTok can change a business. Founder Benjamin Young was asked by his nephew, “Why don’t you have a TikTok account?”.
From there, the rest was history. As of 2023, Frank Green had officially received 300 million views on TikTok.
They used the platform to communicate with consumers, which helped them develop new products.
In return, they continued going viral, which translated to direct sales and partnerships with businesses like Bunnings Warehouse and Disney.
Whether you’re a small retail store or a new wholesaler, market your products digitally to create brand awareness and/or sales.
In TikTok’s 2024 What’s Next report, they found that “Brand loyalty is no longer just about being human. Brands on TikTok that act as friends - listening, speaking their lingo, adding value to their life, and growing together - will grab shoppers’ share of mind, heart, and wallet.”
If you make an effort to connect with your consumers, they’ll make the effort to shop with you. Acting as Benjamin Young’s nephew, this is your sign to get TikTok.
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We know the idea of TikTok may sound scary or too tech-y, however the benefits are worth it! going viral.
If you make an effort to connect with your consumers, they’ll make the effort to shop with you.
Retailers:
Don’t know what to give your friend for their baby shower? Wanderluxe Lane has everything you need! Come visit us in Maroubra. | Get creative when filming! Act out a scenario when someone comes to a baby shower with an awkward gift.
Wholesalers:
Let’s Get Lost with our new Getting Lost Adventurers Edition – find us online or at one of our retailers. | Film a vlog or start a series!
Remember! TikTok is totally worth it! It’s the perfect playground for getting noticed, unleashing your creativity, and connecting with people in a way that’s fun and easy.
The Victorian Chamber of Commerce and Industry (VCCI) has launched a groundbreaking initiative aimed at helping small businesses grow their customer base through the social media giant TikTok. Around 350,000 businesses in Australia already use the platform as a powerful channel to reach audiences far and wide. TikTok’s engaging nature means small businesses don’t have to break the bank to connect with current and potential customers.
TIKTOK TRAINING COURSE FROM VCCI
38% of users, or 3.2M people reported purchasing a product or service recommended on TikTok at least once in the past month.*
41% of users, or 3.5M people visited a TikTok recommended restaurant or shop at least once in the past month.*
78% of businesses say that TikTok had a positive impact at expanding their business’s reach.*
*TikTok Economic Impact Report, by Oxford Economics, April 2024
be cyber securer.
There’s
It’s
A
Lot At Stake – And
Easier Than You Think
FROM DORCHESTER IT
A Cautionary Tale For The Digital Era
It was just another Monday afternoon at ZPQ* real estate. The usual email responses to enquiries and follow-ups with the sales agents about the weekend viewings.
Then the phones started screaming.
Angry calls from landlords of properties they managed...
“Where’s my rent?”
By Tuesday morning, they realised that none of the rent had gone in the landlord’s bank accounts.
$83,000 stolen.
Luckily, they had cyber insurance, but it took 6 weeks to sort out, and the stress was off the charts.
Angry landlords demanding their rent and assurances that it would not happen again. An overwhelmed business owner struggling to manage the situation. Staff anxious about their jobs….
Hacker infiltrated their IT networks and watched, learned and waited. Then they pounced. They swapped bank details on the rental monies and diverted them to an offshore bank, covered their tracks and disappeared.
The cause - a member of staff had clicked on a link 4 months earlier – nothing apparent happened and on they went.
*Name and all identifying details have been changed to protect the business concerned
It’s Never Personal
One of the biggest misunderstandings is the answer to the question “Why would anyone attack my business?” It is never about your business – it is always opportunistic.
Cyber criminals trawl the cyber verse 24/7 with their relentless algorithms, looking for unlocked digital front doors or trying to con your people into letting them in with phishing emails. Unfortunately, they are remarkably successful.
An Australian small business gets hacked every 7 minutes...
...and those are just the ones that are reported. Many, many more are swept under the carpet. Or the business quietly closes under the weight of the out-of-pocket costs - an average of $39,750 per business - and lost sales.
038.
is little wonder many business owners bury their heads.
However, there’s good news. Take these simple steps and your business will be more secure. Dialling down the risk to your business, your people and your customers.
The Essential 8 Simple Steps To Take
1. The Big Three: MultiFactor Authentication
To create a second authorisation step before a person can access restricted data or a digital area.
It’s like the movies where two enemy soldiers in a submarine, both with a separate key to start the launch sequence of a nuclear warhead. To send it into orbit towards the heroes. Without that second key, it would not work.
That’s multi-factor authentication. Classic examples include the use of:
• an Authenticator app (like Xero, for example). It either prompts you for confirmation or generates a token or security code, which you use after you enter in your password.
• Another would generate a secure code which is then sent either by SMS or email Either way implement it for all the software you can.
2. The Big Three: Passwords
You’d be surprised how many people’s passwords are just so simple as to be laughable if it was not so important. With the power and speed of modern processors, hackers have been known to crack 8-character passwords in under 10 minutes.
Golden rules:
• Complexity wins. Ideally, 14-16 characters, including upper and lower case letters, numbers and special characters. A phrase or sentence can make it easier to remember.
• Keep them unique. Use a different password for each of your most valuable assets. Your bank accounts, customer data, business data, accounting systems, email. The last thing you want is for one password to be the skeleton key to your crown jewels.
• Keep them safe. There are several reputable secure apps that will protect your passwords. Use one.
3. The Big Three: Back-ups of your business data
The most overlooked risk to your business is the loss of your business data. It’s just that data is everywhere, every day, so people don’t connect with losing it. But imagine if you lost your emails, accounts, customer records, business files, even temporarily. At best, it will impact the productivity of the people affected.
Lose it all, and it could be terminal for your business.
Make sure back-ups are performed regularly, that they work and that your business data can be completely restored from the back-ups. Then keep a copy offline or off-site.
The Other 5 of the Essential 8
Administrative Access
This is about who has administrative access, to what and how of key business assets. What can they do with it? Is it easily documented? Is it in safe hands? Are there legal agreements in place?
Securing access means limiting what is accessed from the outside and within your business. The fewer people with access to critical business data, the lower your risk.
This also applies to cloud data storage like OneDrive, SharePoint, Google Drive etc.
Anti-Virus
Whilst they don’t make the headlines like they used to; viruses can still cause problems and cost $$. The most common forms:
• Malware – software designed to disrupt, damage or gain unauthorised access.
• Spyware – software that helps a user steal information about another’s device by transmitting data remotely.
• Ransomware – malicious software designed to block access to a device by encrypting data until the ransom is paid. Make sure your Anti-Virus is in place, updated and speaks to those threat prevention areas.
040.
Firewalls
Who gets in, and who gets out?
Most organisations have firewalls to control access:
• External access to a website or central data storage kept onsite.
• Internal access to external devices, software, restricted parts of the network or the internet.
Patching
Most operating systems and networking equipment provide periodic updates or patches. To give additional security and fix any vulnerabilities to earlier programmed releases.
Apply them whenever they are released. If you don’t, you run the risk of a digital back door being open into your business and cyber criminals love those.
Phishing
In today’s digital world, the risk of your people being conned by cyber criminals has never been greater. Unfortunately, they are often successful. The biggest risk factor for your organisation: phishing emails your people click on.
91% of all cyberattacks start a phishing email**
It means that security awareness must become a new mindset for your organisation. So, your people can spot the attacks before the accidental click happens, and disaster strikes.
KnowB4 is a great security awareness training platform. Fun, quick and effective - over the course of 12 months it will slash your phishing risk. To book a live demo just get in touch.
All too much?
It can be a lot to absorb but remember as an AGHA member you are entitled to a Free IT Health & Security Review (valued at $600). This is a diagnostic of the health and security of your IT systems and environment, talking you through any significant risks or opportunities and the next steps you can take. To protect your business from cyber criminals or drive greater efficiency, contact AGHA now to become a member at membership@agha.com.au.
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on the shopfront.
Focus On Retail
BY CHRIS TOURGELIS FROM OPUS DESIGN
From Zero to Hero: OPUS’s Tricks for Retail Triumph
Since 1968, the OPUS gift and homeware retail business has been a cornerstone of Chris Tourgelis’ family legacy. After weekends spent at the family store, Chris Tourgelis found genuine joy in retail. This passion led him to join OPUS full-time 27 years ago. A few years later, his sister Irene joined and together they have navigated the retail landscape for over 20 years. A journey filled with diverse experiences - committed to innovation and adapting to the ever-changing market.
Keeping Your Store Top Of Mind For Buyers
Having a strong online and social media presence really helps to solidify the hard work that you are doing instore. It is a way of reminding your customers that you are always innovating and there for them when they may need something. It is a vital part of sustaining any kind of success in retail.
042.
Choosing Products That Charm Customers & Deliver Sales
Some of the safeguards we use include checking the social media following of a brand and the general ‘hype’ around it. We also always go for quality and we check customer reviews to ensure that the product will at the very least perform well.
Researching & Translating
The Language Of Trends
• Attend trade shows and do them thoroughly. Some retailers dismiss trade shows as being old-fashioned but I believe that they are the best and most efficient way of the reading the market and getting a snapshot of what the industry is doing.
• Listen and learn from your customers. OPUS customers are always coming to us with news about products that are emerging, and we take this information seriously.
• Employ young media savvy staff! We have a team of bright and enthusiastic young people who are very aware of what is happening in the media and on the street. We are always having discussions about what they see and what they know and this a powerful way of having our finger on the pulse.
Brick By Brick: The Secret To Brick-And-Mortar Stores
A bricks-and-mortar store must be more than a showroom of products in this current day. There must be a sense of wanting to entertain your customer so that they gain more than a transactional experience.
To get customers to return, the stores mood must reflect your brand and the positive experience that your customer gains from it.
It is all about ensuring that we are positioning our service and products in the way that creates satisfied customers.
It is not enough just to sell the best products. Customers want to engage with you and your team, and they often want add-ons like gift wrapping and expert advice.
The Essential Ingredient For Starting A New Business
Always focus on your customer. Your ideas and concept for your business are obviously very important but if you do not understand the needs and desires of your customer you will find it very difficult to sustain a business in this market.
This takes effort, persistence and a lot of humility. Saying yes more often is the way to success. Making people happy is a simple concept but at the start it really should be the very essence of why you are in business. I have just embarked on a new business with my wife in the world of finance to do just that!
who’s new. Next Generation Emerging
Wholesalers
BY EVITA IRVINE
Have you met Adelia Fine Foods? Created by husband-andwife duo Adam and Amelia, this dynamic brand is transforming the world of multi-dietary-friendly muesli, snacks, and treats. What started with 6 products has quickly expanded to a stellar range of 30, meeting the growing demand for gluten-free, allergenfree, keto, organic, dairy-free, and egg-free options to name a few. With a focus on exceptional quality and mouthwatering taste, Adelia has rapidly gained a loyal following, becoming a favourite among wholesalers. Their standout products, including the irresistible Cranberry & Macadamia Granola and decadent Turkish Delight & Pistachio Rocky Road, have become top sellers. Whether you’re looking to stock the perfect gift or provide delicious, inclusive options for your community’s discerning eaters, Adelia Fine Foods is your go-to brand.
Meet Holly and Rory, a young couple from Victoria who launched their side hustle, Printing Potters, in August 2023 — and they’ve already caught the eye of retailers with their stylish, sustainable décor collection. Combining design with technology, Printing Potters uses renewable bio-plastic, an industrially biodegradable material, to craft modern bowls, vases, trays, containers, and sets for both home and office spaces. With a stunning range of colours, sculptural shapes, scalloped edges, and fluid, wave-like designs, these pieces are as beautiful as they are eco-friendly. Nontoxic and ready to fly off the shelves, these products are sure to be your next bestsellers. Their products are continually evolving to meet consumer demands. Don’t miss out — reach out to these rising stars and stock up on the future of sustainable design!
Newcomer
Selfcare by Colordrop, founded in 2022 by sisters Hiral and Nidhi, is on a mission to create chemicalfree, environmentally conscious products that promote personal well-being while protecting the planet. Colordrop handcrafts each product using 100% natural, locally sourced Australian raw materials, offering a range of home fragrances, skincare, and bath & body products. Inspired by positive feedback from friends and family, the sisters delved deeper into research and product development, aiming to create the finest natural candles, soaps, and skincare solutions — beautifully packaged and perfect for retailers to stock as gifts or FMCG inventory. Best-sellers include their body scrubs, body butter, and beautifully designed candles. In a world filled with synthetic skincare products, it’s refreshing to discover a brand that celebrates the natural wonders of the earth.
relocate work for the day.
BY JACINTA WEBB
This summer, there may be times when your office, store, or warehouse is closed, and you want to catch up on administrative work to feel refreshed and prepared for the new year. It’s natural
to want to work on your business, but who says your home has to be your designated workspace? Take the opportunity to relocate for the day and enjoy the benefits.
Change Your Environment & Spark New Ideas
Sparking a new idea, a creative change or business improvement is hard to do in the same environment within the same four walls.
According to WeWork, creating a physical split between where you rest and where you work is also integral for a healthy work-life balance, so it’s best you seek a fresh place for the day.
Don’t know where to go?
A café with a view, a silent library or the sunny beach is a great start to achieving a summer not stuck at home.
Here’s a few spots you can enjoy a coffee and get some work done.
NSW
• Woollahra Library, Double Bay
• Merribee Gardens, Sydney
• Coogee Pavillion, Coogee
• Katsu Café, Cabramatta
SA
• Bottega Bandito, Prospect
• Burnside Library, Burnside
• Adelaide City Library, Rundle Place
VIC
• Humble Rays, Carlton
• Good Measure, Carlton
• Narrm Ngarrgu, Melbourne
WA
• Perth City Library
• Café Guilty Pleasure, Northbridge
• Bayside Kitchen, Crawley
• Cleaver Street, West Perth
QLD
• State Library, Brisbane
• Bonsai Botanika, Brisbane
• Industry Beans, Newstead
• Le Bon Choix, Brisbane
TAS
• Born In Brunswick, Hobart
• Machine Laundry, Hobart
• Bear With Me, South Hobart
• Tatler Lane By Sweetbrew, Launceston
SA Burnside Library
NSW Coogee Pavillion CREDIT: merivale.com
holiday guilt.
And The Importance Of Switching Off
BY EVITA IRVINE
It can be difficult for business leaders, managers, and owners to switch off after work hours and during holidays, but it is essential for personal wellbeing and business success.
It’s not just that it’s hard to relax and resist the compulsion to check in or read emails — there’s also the guilt that many senior leaders and owners experience. While this is detrimental on a personal level, it doesn’t encourage or empower the rest of the office either. It truly is a lose-lose situation.
As we approach the Aussie summer and Christmas holidays, it’s worth considering the downsides of a culture that discourages disconnecting.
These issues are multifaceted and include:
1. Feelings of guilt, which can hinder our ability to recharge and rejuvenate during holidays, crucial for our wellbeing.
2. The unfair perception that not being constantly available for work reflects a lack of commitment to the company and our work output.
3. Being only partially present leads to diminished effectiveness in both family and work life.
4. It undermines trust in the team, especially when this is a prime opportunity to empower them.
Fortunately and unfortunately, the modern business landscape is global and driven and operated using multi-channel communication options across different time zones. This alone sets up a stressproducing environment.
For us Down Under however, it’s already looking bright and sunny. Recent changes to Australian law in August 2024, are helping us with the ‘right to disconnect’.
This law is part of a larger reform under the Fair Work’s ‘Closing Loopholes’ plan and the big driver is to safeguard the health and well-being of employees in this more interconnected world.
“
Availability creep impacts mental health, exacerbates work-life stress, productivity and takes workers further away from the principle of a fair day’s work for a fair day’s pay.
Adam Bandt MP, Member for Melbourne, Leader of the Australian Greens Party
There are many facets of the new introductions, but some key notes are…
1. Majority of Australian employees now have the right to refuse work-related communications, thanks to the new ‘right to disconnect’ law in the Fair Work Act.
2. Employees of small businesses will need to wait until August 26, 2025 for rights.
3. There’s a caveat: refusing contact must be reasonable. It will be considered unreasonable to decline if the communication is legally required, for example.
4. While it doesn’t prevent employers from contacting employees outside of regular working hours, it does encourage them to resassess operations.
5. $18,000 is the maximum penalty for an employer who is found to have violated the new law.
Business leaders set the tone for the company, influencing the wider team, but for all employees at any level, it is key for personal health, and the ongoing vibe of the organisation, to make sure you switch off.
Establishing strategies and boundaries around flexibility, leveraging the skills within teams, and encouraging all to prioritise their time off ensures that all employees return refreshed, reinvigorated, and ready for action!
And while your creating your pre-holiday work strategy, maybe plan a few things essential for a successful relaxing break?
Get Some Sun Have Some Retail Therapy Take Time To Do What You Enjoy Spend Time In Nature
Savour Your Meals Enjoy Time With Those You Love Take A Digital Break
Get Enough Sleep
“ This summer, embrace the reality of unplugging! holiday guilt.
Annabel Trends
Annabel Trends
Ladelle
William Valentine Collection
Annabel Trends
Paperie
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William Valentine Collection
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easter.
Ladelle
Ladelle
The Ministry of Chocolate
The Ministry of Chocolate
back to school. valentines.
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success toolkit.
Tips And Tricks For Business Success
HOW WELL DO YOU KNOW TIKTOK?
1 Billion+ active users globally
150% higher engagement rate than Instagram
70% of users say they discover new products or brands
90% of users visit the app daily
Users spend an average of 95 minutes per day scrolling
The more likes or comments a video receives, the more likely it is shown to a wider audience
DID YOU KNOW?
TikTok takes the privacy and security of its Australian users seriously, adhering to local regulations and implementing robust data protection measures to ensure a safe and secure experience for all users in Australia.
3 IDEAS FOR YOUR TIKTOK CONTENT...
Use current topics and sounds that align with your business, products or customers. 67% of viral videos utilise trending audio! 1.
Face the music! Videos that feature faces with intriguing hooks within 2-3 seconds
LET PEOPLE SEE THE FACE BEHIND THE BIZ
Keep it regular. Post 1 to 4 videos a week to maintain visibility and connect with your audience.
POST OFTEN TO KEEP CONNECTED
LOOK TO 2025 FUTURE GROWTH
HELPFUL HASHTAG HINTS FOR INSTA
Hashtags continue to be a valuable asset for expanding your Instagram account, although their use has changed in recent years.
Spruce up your business to ensure you’re working as efficiently as possible! Here’s a key list of items to take a look at plus links to details which can be found at business.gov.au
1. CASH FLOW
Cash flow is one of the most critical aspects of running a business. Strong cash flow ensures you have enough funds to cover expenses, debts, and pay yourself.
TIPS AND TEMPLATE
2. ENVIRONMENTAL PRACTICES
Reviewing your processes helps eliminate waste, saving time and money while reducing your carbon footprint.
CHECKLIST & ACTION PLAN TIPS TO SPRING
3. INVENTORY
An up-to-date inventory list helps manage stock levels, reveal sales trends, for cost reduction and increased sales.
STOCKTAKE TIPS
4. YOUR TEAM
Staff development and training leads to higher job satisfaction and increased productivity.
DEVELOPMENT TIPS
5. FUTURE GROWTH
Spring is a time for growth so don’t neglect your business growth. Look ahead with a business growth checklist, covering everything from market research to your obligations.
GROWTH CHECKLIST
Use different hashtags for various purposes. Basic categories are:
• Branded hashtags
• Location-based hashtags
• Community and industry hashtags
• Daily hashtags
• Entertainment hashtags
• Mass appeal hashtags
• Occasion-based hashtags
• Trending hashtags
• Special event hashtags
• Niche hashtags
Which hashtags are right for your business?
Select hashtags that reflect your business model and brand voice.
For example, a merchant with a national or international presence may not require location-based hashtags. Likewise, a B2B merchant with a professional tone might not utilise many entertainmentfocused hashtags. That’s okay!
Choose the hashtags that resonate best with your brand and target audience.
Join now!
AGHA MEMBERSHIP
The Australian Gift & Homewares Association (AGHA) is the leading and peak industry body representing the interests of both wholesale and retail businesses in the Australian gift and homewares industry.
AGHA provides its members with a range of dedicated services, support and opportunities to assist the running of their business. Choose more than a trade fair. Choose an association. Choose AGHA!
