Animal Magic Q&A

Unique Australian Puzzles Bring Native Animals To Life

As children, Coralie and Brian James both grew up with their beloved pets beside them while watching their favourite animal documentaries. They also enjoyed visiting local wildlife parks and zoos and developed a strong love of all animals and the natural environments in which they live. AGHA spoke with Coralie to discover more about their enchanting business, Animal Magic Australia.

HOW DID ANIMAL MAGIC AUSTRALIA GET ITS START?

“We took a simple idea to create a puzzle full of our unique native wildlife and began sketching the outline of Australia, filling it with Australia’s most well known native animals, until we had a beautiful cluster puzzle! Customers loved this unique puzzle and often asked for more information about the chosen animals in the puzzle. We took the idea a step further and developed a colouring-in book, packed full of information about each animal, in order to support the educational value of both products and raise the profile of each animal.”

WHAT ARE THE COMPANY'S VALUES & MISSION?

“We want our products to be memorable and help nourish that innate love of animals and nature which exists within a great many of us all across the globe! We have since grown the range to include a number of other countries – Antarctica, New Zealand, USA, South America and Africa, and there are still quite a few countries to come out of the pipeline. Yes, we are about animals! We are about education! But most importantly we are also about families coming together to enjoy quality time with each other through traditional art and crafts!"

They just catch the customer’s eye! They have also been particularly popular with early learning centres, grandparents buying for their grandchildren and for customers who are searching for a unique and interactive educational gift

WHY SHOULD RETAILERS CHOOSE TO STOCK PRODUCTS FROM ANIMAL MAGIC?

“Our products are 100% Australian made, unique and long-lasting. They are also very reasonably priced compared to our Australian made competitors. We do not have a minimum order amount and we pride ourselves on 100% customer satisfaction! We also want our puzzles to stay as beautiful as the day they were bought and so we will always replace a missing piece or two – just contact us for details.”

HOW DO YOU SELECT THE PRODUCT RANGE ON OFFER?

“We want our products to have long-lasting value for our customers, to be interactive and educational, meaningful, purposeful and of very high quality. Our world puzzles and books are definitely collectable and keepsake items to be enjoyed and treasured. Animal Magic has the perfect gift for everyone!”

WHICH ITEMS ARE MOST POPULAR WITH YOUR CUSTOMERS?

“We have found both our puzzles and colouring books to be equally popular, however, our new A to Z Alphabet puzzles have definitely been a great hit with our customers! They just catch the customer’s eye! They have also been particularly popular with early learning centres, grandparents buying for their grandchildren and for customers who are searching for a unique and interactive educational gift.”

WHERE CAN RETAILERS FIND YOUR PRODUCTS TO PLACE AN ORDER OR CONTACT YOU?

“We were very much looking forward to showcasing our latest A to Z Alphabet puzzles at the AGHA Melbourne Gift Fair! As the Gift Fair has been cancelled, to view our full product range, visit our website”.

0416 160 661

animalmagicaustralia.com.au

office@animalmagicaustralia.com.au