Industry Intership Report 2020

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BlueRose Publishers Pvt. Ltd. New Delhi By: Jasleen Ashta

For:

INDUSTRY INTERNSHIP REPORT 2020

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National Institute of Fashion Technology, Kolkata Ministry of Textiles, Government of India

Industry Internship Report BlueRose Publishers Pvt. Ltd. New Delhi

Presented by: Jasleen Ashta, BD/17/2152, Fashion Communication Industry Mentor: Mr. Mohd Arif Mentored by: Mr. Himanshu Dhanda, Assistant Professor and Center Coordinator (CC-FC), NIFT Kolkata.

Company Certificate

MENTOR Certificate From guide regarding completion of work This is to certify that the internship document submitted towards, partial fulfilment of the requirement of the curriculum towards the completion for Bachelor of Design - Fashion Communication by Jasleen Ashta, is her original work under my guidance and the internship document is based on the projects done by her.

Batch: 2017-2021 Semester: VII Department: Fashion Communication Date: 21.12.2020 Place: Kolkata

Mr. Himanshu Dhanda

Assistant Professor and Center Coordinator (CC-FC), Fashion Communication Department, NIFT Kolkata.

STUDENT DECLARATION I, Jasleen Ashta, hereby declare that the internship document submitted as per the requirement of the curriculum for Bachelor of Design in Fashion Communication is my original work during the course of 8 weeks of Industry Internship at BlueRose Publishers Pvt Ltd, New Delhi. No portion of this work has been submitted in support of any application for another degree or qualification to this institute or any other institute of learning.

Name of the Student: Jasleen Ashta Batch: 2017-2021 Semester: VII Department: Fashion Communication Date: 21.12.2020 Place: Kolkata

ACKNOWLEDGEMENT I would like to express my deepest gratitude towards my industry mentor Mr. Mohd Arif, Senior Graphic Designer, BlueRose Publishers Pvt. Ltd. for guiding me through my internship for 8 weeks. Along with Mr. Arif, I would also like to show my gratitude to Mr. Syed Arshad, the co-founder of BlueRose Publishers Pvt. Ltd. for having faith in me and assigning me projects for Hesten, a traditional imprint under BlueRose Publishers. I would also like to express my gratitude to my faculty mentor at NIFT, Mr. Himanshu Dhanda, Assistant Professor and Center Coordinator (CC-FC) for his guidance towards the assimilation of my work as per academic requirement. This internship would have been impossible without their support.

Apart from this, I would like to thank Ms. Bhanupriya, Associate Publication Manager, BlueRose Publishers Pvt. Ltd. for always motivating me and helping me throughout my internship tenure. I would like to thank my parents and siblings to tolerate my unusual sleep schedules and taking care of me while I worked at home in the pandemic. I would also like to thank my friends who helped me judge my work and validate it while being far away.

I would also like to express a special token of gratitude to Ms. Sreenanda Palit, Associate Professor and Coordinator - Project Cell, Fashion Communication Department and Ms. Nagma Sahi Ansari, Assistant Professor, Fashion Communication Department for their continuous motivation and counsel.

Last but not the least, I would like to thank my college for all the infrastructure they could provide online during the pandemic.

Name of the Student: Jasleen Ashta Batch: 2017-2021 Semester: VII Department: Fashion Communication Date: 21.12.2020 Place: Kolkata

CONT 1

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Pg. No. 08

Pg. No. 09 - 12

Pg. No. 13

Introduction & Role at the Workplace

Company’s Profile

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Pg. No. 94 - 105

Pg. No. 106 - 115

Project 3 Book Series Design

Mentor’s Profile

Project 4 Cover & Editorial Illustrations

TENTS 4

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Pg. No. 14 - 53

Pg. No. 54 - 93

Project 1 Book Cover Design

Project 2 Book Design & Illustrations

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Pg. No. 116

Pg. No. 117 - 119

Conclusion My Learning Experience

References for images used

INTRO DUCTION & Role at the workplace

“Books give a soul to the universe, wings to the mind, flight to the imagination, and life to everything.�

I learned the nitty-gritty of book cover design, file handling before printing, client handling, creating illustrations and artworks out of written briefs and time management.

This internship report comprises of my experience both emotional and creative at BlueRose Publishers. It discusses the company, the work process of the company and has elaborate documentation of the projects completed by me under the internship.

This year, for my fall internship under my academic curriculum of National Institute of Fashion Technology, Fashion Communication department, I had the opportunity to work with BlueRose Publishers Pvt. Ltd. which is a selfpublishing house based out of Delhi, for a span of 8 weeks from 26th October 2020 to 21st December 2020.

I created book covers, editorial illustrations and books for the company and work under the most interesting and creative time of my life. Being a bookworm myself, this opportunity was nothing less than a bliss.

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COMPANY’s

PROFILE COMPANY INTRODUCTION

Started as a proprietorship firm in 2015 and now registered as a private limited company since 2018, BlueRose Publishers have more than 50,000 registered authors and thousands of followers on different social media sites and a phenomenal reach in over 140 countries. With 50+ creative souls onboard and 4000+ accomplished dreams on various shelves, BlueRose has now become a huge family which is growing with every passing day.

BlueRose Publishers Pvt. Ltd. New Delhi.

SELF PUBLICATION BlueRose Publishers Pvt. Ltd. is an experience Delhi based self-publishing company, with a huge network across the nation. They are one of the top book publishers in India spanning in major cities like Delhi, Mumbai, Chennai, Kolkata, Bangalore, Patna, Hyderabad, Pune, Lucknow and many more. Through international platforms like Goodreads, Amazon Kindle, Google Play Books, Kobo and Ingram, they help our authors to get worldwide recognition. With over 4000+ titles of different languages and genres published in the recent past, BlueRose Publishers stands as one of the fastest-growing self-publishing platforms in India. Apart from publishing books in English and Hindi, they also publish books in Indian regional & other foreign languages.

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IMPRINTS of BlueRose

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Services offered Publication Services

Marketing Tools and Strategies

- Publishing Consultant

- Marketing Assistance

- Publication Manager

- Author Website

- Cover Design

- Oxford Listing

- Illustration

- Amazon Sponsored

- Editing

- Book Launch

- Formatting & Beautification

- Online Press Release

Printing and Ebook

- Offline Press Release

- Author Copies

- Posters

- Format

- Visiting Cards

- Book Size

- Video Trailers

- Paper Quality

- Interview & Critic Review

- Lamination

- Facebook Page Setup

- eBook

- Goodreads Page Setup

Distribution

- Amazon Author Page

- Litgleam Coverage

- Litgleam Subscription

- SMS campaign

- Email Campaign

- Bumper Ads

- Video Trailer Promotion

- Instagram Ad Campaign

- Facebook Ad Campaign

- Wordsbrew Author Award

- Event Notification

- National Online Distribution

- Amazon Prime Distribution

- Physical Distribution Delhi

- Physical Distribution Metro

- Global Distribution

Sales Report and Royalty

- Author Dashboard

- Sales Notification

- Royalty

- Payout Frequency

ISBN, Copyright and Barcode

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COMPANY HEIRARCHY

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MENTOR’s PROFILE Industry MentorMr. Mohd Arif

Mr. Mohd Arif

Senior Graphic Designer BlueRose Publishers Pvt. Ltd.

Experience

Mohd Arif is an experienced designer in the field of Graphic Design and Product Design. He is certified from NICT - National Institute of Computer Training, Okhla, New Delhi.

He has been an active part of BlueRose Publisher Pvt. Ltd. and worked upon hundreds of cover design projects under BlueRose, the monthly LitGleam magazine, projects under Hesten and Wizbubbles and social media creatives for the company. He has also worked on the book cover of ‘Hitman’ which is a book based on the story of the cricketer ‘Rohit Sharma’. He leads the team of 5 designers at BlueRose Publishers.

He is a very down to earth person who helped me understand the basics of cover design. He has also helped me understand complicated briefs and deal with tricky authors.

Amitoje India Product Designer

The Printing Wala Graphic Designer and Printing Operator

Maktaba and CIPD Publication Graphic Designer

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PROJECT Book Covers

Brief

To make cover designs for books of various authors.

Summary

Paperback Cover Designs in size 5*8 done for various authors in the time span of the internship.

Time Span : 1-2 days for each cover

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1. Cover Design Process 2. 2.5 Words, It’s Something Greater than Love

- Written by Shikha Dwiwedi (Shikha Ram Sharaomi)

3. An Affair in Mumbai

22-25

- Written by Jay Mishra

4. Love that Made Me

26-28

- Written by Jugraj Singh

5. ‘Panditaainji’

29-31

- Written by Rajesh Kumar Shukla (‘Vidyapati’)

6. Paperplanes and Hopes

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- Written by Payal Sagar

7. Sugar and Spice

36-41

- Written by Sonali Punj Singh

8. The Radiance Within

16-17 18-21

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- Written by Mayank Bansal

9. Other Book Covers - ‘Alfaz-e-Ishq’ Written by Imran Ahmed Sheikh - Breaking Point Written by Savita Sahni - Buddha on Happiness Written by Krupkar Wasnik - Dreamscapes Written by Sara A. - Forever is a Choice Written by Apeksha Prakash - Journey to the Island of Dolls Written by Banasmita Pati - The Mad Ad Years Written by Aryani Banerjee and Tapas Gupta - Nephilim Written by Lionel Fernandez - The Sun Shines Bright Here Written by Yashna Kumar (‘Shayna’) - Violins and Wine Written by Vishakha Bhola

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49-53

Trust me when I tell you that spine is important; For when you get the spine wrong, the entire cover layout goes to waste.

Pay attention to the spine!

THE COVER DESIGN PROCESS AT BLUEROSE 18

The task gets assigned on Proofhub when Author provides the Brief over mail We read and understand the Brief We contact the author and discuss the brief and our interpretation of the brief with them We then ideate the layout and rough on paper (what will go where, what can be drawn in terms of Illustration (if any)) We then prepare the file on photoshop according to the dimensions (taking the spine as half inch) and design the cover We mail it to the author for approval If the author gives changes, we go back to 5, if the author doesn’t give changes we move the file for ISBN Once the ISBN number for the particular book arrives, we calculate the spine according to the page numbers, add the final MRP decided by author and attach ISBN in the cover.

The file is then sent again to author for approval Once approved, the file is then moved to print for printing

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1. 2.5 words, it’s something greater than Love about BRIEF Written by Ms. Shikha Dwiwedi, this life story of a boy Manas Bhargava takes us through the journey of the struggles, ups & downs of life, highs & lows of emotions, the complexity & ease of the threads of different relationships that we have in our life, the crossroads that challenge our decisions & the level of sacrifice a person can make for the one he/ she loves.

As music & art are important parts of this story so, the first design is according to that.

Half of it is coloured & the other half is black & white with the dominance of music. It’s just a rough idea. I hope you would design it better if you follow this design, with proper adjustments & alignments & a cleaner design.

CONCEPT The main objective was to portray the impact of art and music revolving around the story in the cover, as according to the author, these were the main essence of the book. The Author wanted something different and interesting and gave me full freedom to explore on my own.

The book cover was based entirely on the Bauhaus grid which gave a sense of ‘different’ and ‘interesting’ while depicting a ‘both side cover’ i.e can make sense from both sides (up and down). In the cover, we can see a guitar merge into a paintbrush on the same grid giving it an interesting and curious look.

Image reference given by the Author

green along ‘maroon’ and black to balance out the colour pop. The text on the front side of the cover has been written in ‘Bauhaus Std’ to make it relatable with the Bauhaus grid and align it better visually.

The author wanted neon and exciting colour palette thus the colours used are orange, neon

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ROUGH IDEATION

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Various Alternatives suggested to the Author

FINAL COVER

Final cover design - flat file (on top)

Final cover design - mockup (on bottom)

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2. AN AFFAIR IN MUMBAI

about BRIEF Written by Mr. Jay Mishra, this is the story revolving around a boy Neeraj whose vision was to earn the money he did not have in his early childhood. Neeraj’s sudden demise has all the characters and readers confused. This story will make the reader feel their presence and make them want to read further on.

This story at the end is treason towards an untainted love, thriller and suspense.

“Book cover design must come with the gateway of India, Taj hotel, and local train packed with travellers showing one character struggling to get into the train to portray the subject of the story.”

The male protagonist must be almost hanging out of the door of the train, while the female protagonist sits on the window seat next to the gate opposite the boy involved in her own life.

CONCEPT The main objective was to portray the essence of Mumbai. According to the Author, the outsiders who haven’t been to Mumbai relate to it with Taj Hotel and India Gate which is why he wants it on the cover to show the essence of his story which is based in the Mumbai. As mentioned in the brief he also wanted to showcase a local train station, local train with a crowd of people hanging at it’s doors, barely being able to hold on, which is a common scene in Mumbai Locals. He wanted to portray the chemistry between both the protagonists while showing the situation in a Mumbai Local. He also wanted to portrait the sea between Taj Hotel and the India Gate.

to fit all these elements in a 5 by 8 inch space and still find space for title and Author’s name.

Finding space and not clash colors was the biggest stepping stone in this cover. Due to this, I had to plan out several layouts on paper before moving to the final illustration which was difficult and intricate.

At the end, the layout which felt right was that in the hue of brick red with a pinch of blue open to interpretation whether it’s the sea or the sky. The title is a mix of ‘Eloquent Pro’ and ‘Storefront’ to depict thriller, drama and romance while the Author’s name is written in ‘Ivy Presto Display’ as he wanted it on top elegantly like ‘Durjoy Datta’ books.

The difficulty that I faced in this cover was -

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ROUGH IDEATION

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Various Alternatives suggested to the Author

FINAL COVER

Final cover design - flat file (on top)

Final cover design - mockup (on bottom)

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3. LOVE THAT MADE ME

about BRIEF Written by Mr. Jugraj Singh, this is the story revolving around his own life and experiences. The mistakes he made and the lessons he learnt. This is a story based on his observations while he travelled in various parts of the world.

The Author had nothing particular in his mind regarding the cover. He just wanted a list of things to be portrayed on the cover like a boy and a girl, San Francisco and Indra Gandhi International Airport, names of certain places as if written on various train stations in India and car plate numbers.

According to his this is the book our generation will be able to relate to and enjoy.

Along with all this he wanted the cover to not look like one of usual love stories.

CONCEPT As there was no visual expectations from the Author’s end, I got the chance to explore a lot in this cover. One of the biggest problems was to fit all these expectations in a single cover page while making it look unusual.

frozen in time on both sides of the cover as if photographed by someone.

On the front side, I have also depicted names of places in little yellow boxes outlined with black like they are written on various train stations in India along with few Car Numbers. They have all been carefully placed behind the silhoutte of the male protagonist as if associated with him and revolving around him.

The cover page is a full-spread cover page, that depicts a story. But a person will only see a glimpse of the story on the front side and would find it abstract unless he switches to the back side of the cover. The front side showcases the silhoutte of the male protagonist in San Francisco airport, while the back side showcases the silhoutte of the female protagonist at Indra Gandhi International Airport.

The title is written in ‘Timberline’ script as its like a personalized memoir, while the Author’s name is written in ‘Courier New’ as if its written on a typewriter by him.

What I have tried to depict are two moments

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ROUGH IDEATION

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FINAL COVER

Final cover design - flat file (on top)

Final cover design - mockup (on bottom)

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4. ‘PANDITAAINJI’

about BRIEF Written by Mr. Rajesh Kumar Shukla (Vidyapati), this is the story revolving around his grandmother, Late Ms. Savitri Devi Nandlal Shukla. A woman who defied the norms for women back in 1930’s in preindependent India. The strory talks about Ms. Savitri acting as an early feminist and helping a lot of women going against the society during that time.

The Author wanted the book cover to display a hand with bangles breaking chains depicting feminism with an elegant border on the side.

CONCEPT As this project was passed to me from another designer, I was under pressure to make it better. When I talked to the Author he told me to do what works best according to me as their initial idea wasn’t working out.

In my initial design the idea I used was to have an imprint of the woman. Not show her entirely but depict her presence and depict her strength by the posture. I used a dark red color to depict social revolution.

The first draft made by designer Joshua Frietas

The Second Draft made by designer Joshua Frietas

The Author asked for a more defined portrait of Ms. Savita and wanted me to make the color brighter along with having an India’s map with people in the backround.

The First Draft made by me.

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The second draft of the book looked too cluttered and the title wasn’t clearly visible either. The idea of the map was dropped and for the final version we decided to do a fairly less detailed portrait of Ms. Savita instead of an imprint having a vermillion ‘bindi’, a medal of honor bound in her ‘mangalsutra’ and a shattered chain behind.

We kept the striking bright red and the typefaces from the first draft i.e ‘AMS Indu’ for the title as it was interesting and elegant and ‘Kruti Dev 053 for the Author’s name.

The Second draft for the book as suggested by the author.

We also had to place a heavy golden frame around the Author’s image because the author wanted it.

The artwork used for the second draft.

Even with multiple revisions, this project is very closed to me as I was very inspired after reading the story of Ms. Savitri Devi Nandlal Shukla.

The Final Artwork

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FINAL COVER

Final cover design - flat file (on top)

Final cover design - mockup (on bottom)

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5. PAPER PLANES AND HOPES

about BRIEF Written by Mrs. Payal Sagar, ‘Paper Planes and Hopes’ is a collection of free-verse poems and prose.

The purpose of this book is to motivate readers to move forward in life. The everyday little happenings may bother you, but, never lose sight of the bigger picture. And so what, if the bigger picture itself is blurry!!!? The confusion and, the anxiety is all that will make better days brighter.

CONCEPT

The Author wanted to portray paper planes turning into birds and usage of colour blue and white to signify hope and positivity.

The first draft made by designer Joshua Frietas

As this project was passed to me from another designer, I was under pressure to make it better. When I talked to the Author she told me that she liked the concept in the cover but she would want to make it nicer and interesting. I got the freedom to work on the concept.

My initial concept was to show a subtle transition of birds to paper planes as we revolve around the mountains. It looked too cluttered with the text so we tried simplifying it further while trying to maintain the subtle transition and landed up with our final cover.

The first draft made by me (on right)

The Second Draft made by designer Joshua Frietas

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Various Alternatives suggested to the Author

FINAL COVER

Final cover design - flat file (on top)

Final cover design - mockup (on bottom)

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Poster made for promotion of the book

6. SUGAR AND SPICE

about BRIEF Written by Mrs. Sonali Punj SIngh, this is the story of Radha and Kartik, who fall in love after their engagement. The story has reflections of the life of different couples and their struggles, trying to create a balance between their desires and expectations of the society.

“Radha, the sugar, who melts with everything, making everyone happy with her sweet demeanor. Kartik, the spice, who stands proud, knowing that everyone around him will change according to his will.”

The Author asked me to make the cover “international and unfamiliar”. She did not want the cover to look like a cover of some love story.

No reference image or any other reference was provided by the author. The Author gave me all the freedom to explore in terms of concept and color.

CONCEPT The main concept behind this cover was to portray the two faces of the protagonists against one another but make it as a whole.

The idea was to portray the thought of the author that ‘no matter how different the protagonists were from each other, they could not leave each other and kept coming back to one another.’

Demo’ for ‘Spice’ as it is comparatively a rough and edgy script font. The Idea was to portray variations in script fonts.

Why only Script fonts?

Its a fact that nature of a person can be told by looking at their handwriting, the way the make the curves and the edges. Thus, we thought depicting the nature of our main characters through fonts against a white abstract shape will come out interestingly.

The color red was used as the background because it looked more attractive compared to the other backgrounds Also, unknowingly in the end we had subconsciously chosen colors of sugar and the spice for the final outcome.

Note: This was considered an interesting cover by the co-founder of BlueRose Publishers and is often used in their advertisements.

The font used were ‘Great Vibes’ for ‘Sugar’ as it is a sweet, elegant font and ‘Billbest

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explorations of color & type done for the cover.

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Conceptual Artwork

FINAL COVER

Final cover design - flat file (on top)

Final cover design - mockup (on bottom)

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Cover of ‘Sugar and Spice’ being used as a social media advertisement for BlueRose Publishers

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7. THE RADAINCE WITHIN

about BRIEF Written by Mr. Mayank Bansal, The Radiance Within is a heartwarming story of Sanya Boira, born in a poor family at Mirzapur. The extreme poverty pushes her parents to hand her as a bonded laborer to a carpet merchant. Sanya manages to overturn her ill-faith but gravitates towards more daunting challenges of life. The continuum of dusk and dawn in her life keeps her striving hard until she meets her spiritual mentor and starts reworking it out towards a more purposeful life.

The Author requested me to read the story as its a 45 page story and then come up with a concept of my own that depicts this story the best.

CONCEPT Ganges. She greeted me with all her natural serenity and calmness. I had lost the track of time since that evening. Nevertheless, the turbulence of mind was decreasing with each quiet wave of the river embracing my feet as if the mother Ganges”

After reading the story, my concept was to somehow illustrate the mills factory, the main protagonist, both the cities of Mirzapur and Banaras. But after discussing with the author, he told me that he would like me to visualize the following paragraph, as it captured the essence of the story.

-An excerpt from ‘The Radiance Within; Chapter - 8; The Ecstasy of Freedom’

“The divine Ganges had always treated me like a caring mother who cuddles the baby in her arms and listens tirelessly to him, until the child was free from any doubt and becomes carefree again. I needed the same miracle to happen again, this time much more badly.

I tried to restrict the palette of the buildings to make them appear like the time of dusk.

The font used for both title and Author’s name is ‘Lovelo’.

I reached the Ghat.

It had started getting crowded. I sat down there immersing my feet in cold waters of

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ROUGH IDEATION

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Final Back cover art

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Final Front Cover Artwork

FINAL COVER

Final cover design - flat file (on top)

Final cover design - mockup (on bottom)

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Promotional banner made for facebook book launch

The version rejected (on top)

The version approved and used (on bottom)

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OTHER COVERS The cover image was sent by the Author.

The calligraphy is done by Ameer Hamza Khan

Alfaz - E- Ishq by Mr. Imran Ahmed Sheikh (on top)

Breaking Point by Mrs. Savita Sahni (on bottom)

The concept for the cover was to depict ‘breaking’ by showing the type ‘breaking literally’.

The fonts used are: - ‘Goodlife’ for title and subtitle - ‘Proxima Nova Thin’ for Author’s Name

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The cover image was sent by the Author.

The typeface used is ‘Proxima Nova’

Buddha on Happiness by Mr. Krupkar Wasnik (on top)

Breaking Point by Savita Sahni (on bottom)

The cover illustration was sent by the Author.

The fonts used are: - ‘Moret Regular’ for the title - ‘Futura Regular’ for Author’s name and subtitle

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The cover image was sent by the Author for both back and front.

The fonts used are: - ‘Bely display’ for title - ‘Proxima Nova Light’ for the Author’s name.

Forever is a Choice by Miss Apeksha Prakash (on top)

Journey to the Island of Dolls by Banasmita Pati (on bottom)

The 3d illustration for the cover was sent by the Author.

The fonts used are: - ‘Nightmare 5’ and ‘October Crow’ for title (suggested by Author) - ‘ITC Avant Garde Book’ for Author’s Name.

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Fun fact: The book was written and compiled during quarantine ‘entirely on whatsapp’

The cover image was sent by the Author.

The fonts used are: - ‘Bebas Neue Pro Bold’ for title - ‘Roboto Regular’ for the Authors’ name.

The Mad Ad Years by Aryani Banerjee and Tapas Gupta (on top)

Nephilim by Lionel de Santa Ana Fernandez (on bottom)

The cover art was sent by the Author. It is made by the artist Nadia Azavedo.

The fonts used are: - ‘Clairvaux LT Std’ for the title - ‘Briem Akademi Std’ for the Author’s name.

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A combination of ‘Georgia’ and ‘Kruti Dev’ was used to hide the Author’s name ‘Yashna’ behind her acronym ‘Shayna’.

The cover image was sourced from Pexels.

Photogrpaher: Jackson David The fonts used are: - ‘Aguellera’ for title - ‘Proxima Nova Semibold’ for the subtitle

The Sun Shines Bright Here by Yashna Kumar (Shayna) (on top)

Violins and Wine by Vishakha Bhola (on bottom)

The Author’s image is illustrated for the font cover as it is a book of her musings.

The fonts used are: - ‘Timberline’ for the title - ‘ITC Avant Garde Book’ for Author’s Name.

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2

PROJECT Book Design

Brief

To make illustrations and do the layouting for the book ‘Little Pluto’ by Anushka

Summary

Hard cover children’s book and cover designed in size 8*8

Time Span : 4 weeks for the whole project

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BRIEF Book designing for ‘Little Pluto’ written

by Anushka The brief for the project was to make an attractive children’s book with illustrations for the age group between 4 to 8 years which portrays the Author’s script about thee existence of Pluto.

The Author sent us the script with each page’s content being followed by what the illustration should portray. The script sent by the author has been attached below.

SCRIPT ALONG WITH ILLUSTRATION REFERENCES Page 1: Content: LHS: Once upon a time, a little boy came across a baby dwarf and named him Pluto. He made him a planet and introduced him to the other planets.

RHS: Pluto was very naughty. He loved teasing everyone.

Illustration Required: LHS: A surface like that of a moon on which the boy and little Pluto are standing. Pluto’s expressions are curious looking at the boy talking

RHS: Pluto shown doing some mischief like pulling a star’s hair Page 2: Content: LHS +RHS: He made 8 friends - Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus and Neptune.

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Illustration Required: LHS +RHS: Pluto shaking hands with any of them and others also welcoming him looking at him smiling.

Page 3: Content: LHS + RHS: Pluto used to play Ring-a-ring o’ roses with his 8 friends all day and night around the Sun. They used to laugh and pester the Sun. “Ring-a-ring o’ roses, A pocket full of posies, Husha Busha !

We all fall down.”

Illustration Required: LHS +RHS: All of them having joined hands in a circle, looking very happy and in a position of movement with a twinkle in the eye.

Page 4: Content: LHS: Mercury was very fond of Sun and used to stay closest to the Sun. RHS: Mercury used to tell Sun all about Pluto’s mischiefs to him.

Illustration Required: LHS: Sun listening to Mercury with a smirk and smile RHS: A cloud displaying how Mercury is thinking about the mischief of Pluto and Pluto maybe throwing some sand in that mischief on Mercury.

Page 5: Content: LHS + RHS: Pluto being the naughtiest used to run away farthest from the Sun so that no one could catch him.

Illustration Required: LHS + RHS: Pluto running away from the Sun and Sun trying to catch him on a cycle. Pluto having the look of being super happy.

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Page 6: Content: LHS: His best friends were Earth, Saturn and Mars. Whenever Pluto used to come to tease them, Mars would turn red with his giant volcanoes erupting and Saturn used to open his rings.

RHS: Earth always maintained her calm like a blue marble no matter what.

Someone told Pluto that the boy who saw him first used to live on Earth.

Illustration Required: LHS: Mars color changing from one shade of red to a darker one with volcanoes erupting out of him

RHS: Earth looking blue & green with calm in her eyes. A cloud bubble of the boy used on 1st page living on Earth.

Page 7: Content: LHS: One day, Mr. SPACE came and told Pluto that he can’t be a planet anymore. Pluto started crying and asked him the reason for it.

RHS: Mr. SPACE said, you are too small Pluto, you can’t be a planet. Look at Jupiter, he is so big. Planets have to be moderately big to be considered one.

Illustration Required: LHS: Mr Space is a male human seriously talking to Pluto.

RHS: “No specific idea.”

Page 8: Content: LHS: Pluto cried the whole night.

RHS: Uranus and Neptune used to stay nearest to Pluto. They came to console him and told him that how does it matter that you aren’t a planet anymore. We will still play together and keep roaming around the Sun.

Illustration Required: LHS: “No specific idea.”

RHS: “No specific idea.”

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Page 9: Content: LHS: Venus also joined others. He asked, “Why are you crying Pluto ?” Look at yourselves, you are so lucky, you have 5 moons to yourselves and I have none.

RHS: Like a loving father, Sun comforted Pluto and said, “Don’t cry, my child.

You are my favourite. I love everything about you. Nothing can change that.”

Illustration Required: LHS: Pluto having 5 moons around him, however, Venus looking at his back with no one there

RHS: “No specfic idea”

Page 10: Content: LHS + RHS: Pluto became cheerful listening to everyone and started playing again. He still plays Ring-a-ring o’ roses around the Sun with his friends. Pluto is happy and has great friends. So what, if he isn’t a planet anymore!

Illustration Required: LHS + RHS: (repetition of page 3) All of them having joined hands in a circle, looking very happy and in a position of movement with a twinkle in the eye.

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initial sample sent to the author before starting the project

This was sent to the author as a sample illustration for them to decide if they want to avail the illustration services of BlueRose.

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It was an endless process with multiples of revisons for each planet and page.

But the end result was worth it.

Who knows someday it might be a child’s favourite book.

once the author approved the sample, we started making the characters.

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INSPIRATION for characters

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ROUGH IDEATION

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INITIAL VERSION FOR MARS Our character development started with adding texture to one planet and making his expressions in various situations. We started with Mars,

figured out what worked and what didn’t and then moved on to making base structures of other planets

Expression: Smiling

Expression: Excited

Expression: Happy

Expression: Winky

What did not work out?

The ‘Kawai’ facial expressions with red blush didn’t work for the author. She also thought this was too ‘2d’ and wanted to incorporate more texture like real planets.

Expression: Sad 66

base VERSIONS OF texture for planets Mercury is actually supposed to be silver as it is a rocky planet with a cratered surface like Earth’s moon, but making it in greys and white made it too similar to the moon so we made it yellow and cratered.

Venus is a planet with composition like Earth but its atmosphere has layers of carbon dixoide (93%) which looks lines on the plant. This version of Venus is inspired by the actual look of Planet Venus.

Earth, our home planet is 70% water and 30% land. This version of Earth is inpired by the original image of Earth in space from the side of America.

Although, in the book, we have used the Earth with India being reflected on it.

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Mars has a red surface with a lot of volcanoes. We made Mars in a way that it looks full of craters and in case we want to show it angry, we can replace those craters into bursting volcanoes on its surface.

Jupiter is a gas giant covered in swirling cloud strips that gives it a layered appearance along with its popular red cloud storm. We have tried to match the character of Jupiter to its original photographs.

Saturn is a planet known for its rings. Like Jupiter it also has a gasous structure therefore the layered appearance.

Although Saturn has seven rings with gaps between them, we have used four rings conjoined as one as seven felt too wide.

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Uranus is an ice giant and has a clean bluegreen surface because of the presence of Methane Gas. Uranus also contains two rings which are not known to many people, so we tried incorporating that. We later changed its appearance to icier and removed the rings to avoid confusion with Saturn.

Neptune is the coldest planet of our solar system and it has a dark blue appearance due to the presence of methane and hydrogen. That is what we have tried to incorporate in this Neptune. We added a cap later to make it appear colder.

BOY AS ASTRONAUT

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The character of the boy is supposed to be an Earthling that meets Pluto.

The idea was to make him smiley with cute big eyes.

The hair of the boy was made lighter so that they don’t get blended in the background when its in spacesuit.

As Pluto is supposed to be the main protagonist of the story, we had to make him cuter while trying to keep his appearance similar to the original version of it. We thought of making the Pluto in the shade of light browns and creme because it’s known for its rocky mountains and frozen valleys We have also incorporated craters because of the same reason, Pluto being a rocky planet. The Puto has a huge heart shape glacier which we have incorporated in our character as it makes it look cuter as a protagonist.

Consistency through out characters: Consistency throughout the characters for having been maintained by using layers of transparency and multiple overlapping of layers that make all the planets look 3d like marbles.

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INITIAL TRIALS FOR PAGE 1 Setting the tone for the book; figuring out a common space background to run throughout the book.

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FINAL ARTWORKS FOR the book

Page 1: Once upon a time, there was a celestial baby. He was very naughty and loved teasing everyone.

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Page 2: A little boy came across the baby and named him Pluto. He made Pluto a planet and introduced him to the other planets.

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Page 3 & 4: Pluto made all 8 planets his friends - Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, and Neptune.

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Page 5 & 6: Pluto played Ring-a-ring o’ roses with his friends, around the Sun, all day and night. They would laugh and pester the Sun.

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Ring-a-ring o’ roses, A pocket full of posies, A-tishoo! A-tishoo!

We all fall down.

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Page 7 & 8: Mercury being very fond of Sun, stayed closest to him. Mercury would tell Sun all about Pluto’s mischiefs.

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Page 9: Pluto being his naughty self, used to run farthest from the Sun.

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Page 10: And the Sun could never catch him.

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Page 11: Pluto’s best friends were Mars, Saturn, and Earth. Whenever Pluto teased them, Mars would turn red with his giant volcanoes erupting and Saturn would open his rings.

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Page 12: Earth always maintained her calm like a blue marble, no matter what. Someone told Pluto that the boy who saw him first lives on Earth.

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Page 13: One day, Mr. SPACE came and told Pluto that he can’t be a planet anymore. Pluto started crying and asked, “Why?”

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Page 14: Mr. SPACE said, “You are too small Pluto, you can’t be a planet. Look at Jupiter, he is so big. Planets have to be big enough to be considered one.”

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Page 15: Pluto cried the whole night.

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Page 16: Uranus and Neptune stayed nearest to Pluto. They came to console him and told him, “How does it matter that you aren’t a planet anymore? We will still play together and roam around the Sun.”

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Page 17: Venus also joined the others and asked, “Why are you crying, Pluto? Look at yourself, you are so lucky, you have 5 moons and I have none.�

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Page 10: Like a loving father, Sun comforted Pluto and said, “Don’t cry, my child. You are my favourite. I love everything about you. Nothing can change that.”

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Page 19: Pluto became cheerful listening to everyone and started playing again. He still plays Ring-a-ring o’ roses around the Sun with his friends.

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Page 20: Pluto is happy and has great friends. So what, if he isn’t a planet anymore!

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INITIAL VERSIONS OF COVER DESIGN

Concept: Pluto trying to approach other Planets while exploring the Space (on top)

Concept: Pluto happily jumping on a trampoline held by other planets to show friendship (on bottom)

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Concept: Planets posing for a group Photograph (on top)

Concept: Planets playing around the Sun and Pluto welcoming the reader to come and play. (on bottom)

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FINAL COVER DESIGN

The concept for the final cover approved by Author: Other planets are playing together around the sun and Pluto is trying to become a part of them.

At the end of the story, planets play with Pluto regardless of its status as a Planet which is a metaphor for young kids to motivate them to do what makes them happy regardless of the labels society puts on them. The cover as Pluto trying to approach the planets to play seemed the most suitable because,

“often the first step towards anything is the hardest and requires bravery” To read the book in it’s full form go to https://www.behance.net/ gallery/106734909/Little-Pluto-bookdesign-under-BlueRose-Publishers

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Final cover design - flat file for hardcover size 8*8 (on top)

Final cover design - mockup (on bottom)

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PROJECT Covers for series of Classics Brief

To make harmonious illustrations for a set of books i.e. Hesten Classics

Summary

Making paperback covers with harmonious spine and style for Classics

Time Span : 1 week for the whole project

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BRIEF Recreating covers for Frankenstein and Pride and Prejudice The brief for the project was to make a similar book covers for 2 of the classics - Frankenstein and Pride and Prejudice so that they can be released from the premium BlueRose imprint of Hesten.

The covers are supposed to be made in a form of series so that later more classics can be launched under the name ‘Hesten Classics’ with the similar manner of covers and spine so that it can be sold as box sets.

The key requirement for both the covers was ‘they are supposed to eye-

catching and pretty’ Why eyecatching and pretty?

As various versions of classics are already in the market, people would not buy them for the story or the disclaimer at the back of the book. A book hoarder would pick it up if it’s pretty because a classic under any publication will always be a collectable. That is why we needed eye-catching and pretty.

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INSPIRATION FOR developing the series

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version 1 Concept: The idea was to illustrate pretty ‘Disney-like’ characters for both the books ‘Frankenstein’ and ‘Pride and Prejudice’.

For Frankenstein, I illustrated Victor Frankenstein as a sad ‘Disney prince’ and used Garamond as a font for the title while keeping the cover minimal and neat.

It was rejected.

What did not work out?

As the target audience was adult ‘book hoarders’ and not kids, the book might not have been able to sell too many copies. Apart from that, the cover looked a little bland and a little ‘too soft’ for Frankenstein as Frankenstein is supposed to be spooky.

Illustration of Viktor Frankenstein (on top)

Mockup for the initial idea (below)

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version 2 For Idea 2, the concept was to play around with fantasy textures whose colours would suit the theme of the book.

Therefore keeping the colour blue for Frankenstein as in dark, deep and mysterious...

Book cover mockup for Frankenstein (on top)

Book cover mockup forPride and Prejudice (below)

...and green for Pride and Prejudice as soothing calm and light-hearted.

What did not work?

As the company don’t want to invest in embossed printing, the glitter would not show, thus making the cover dull.

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version 3 For Idea 2, the concept was to play around with more abstract textures whose colours would suit the theme of the book and might have less printing cost.

Therefore keeping the colours purple yellow and grey for Frankenstein...

Book cover mockup for Frankenstein (on top)

Book cover mockup for Pride and Prejudice (below)

...and colours blue, red and yellow for Pride and Prejudice

What did not work?

The book seemed too abstract and the textures had no meaning whatsoever.

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FINAL CONCEPT FOR BOTH BOOKS

After versions 2 and 3 we realized that abstract patterns might not sell as much because our company isn’t a big name like ‘Penguin Random House’ or ‘Bloomsbury’.

We then thought of the idea of ‘contemporizing the classics with the help of popular culture’. Almost all of the classics have been made into films several times. As a generation who is more into films than books, we banked upon the idea to make art inspired from iconic film scenes to make the classics more relatable to the younger audience while still keeping it beautiful for older collectors. We decided to use the following scenes for our book covers.

Excerpt from Frankenstein 1931

Excerpt from Pride and Prejudice 1995

These two scenes were particularly picked by us due to their humour. They are both hilarious scenes. On the left is the scene where Victor Frankenstein stumbles upon the monster for the first time and on the right is the scene where Mr. Darcy expresses his feelings towards Elizabeth through a letter while unconsciously making fun of Elizabeth and her family. The humour connects the series along with clouds, sun/moon, similar plant texture, restricted colour palette, the disclaimer font ‘Ivy Presto Display’, Author’s name’s font ‘Birch Std’, same layout in the spine with colour blocking and the vector illustration art style.

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Final Cover for Pride and Prejudice

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Book cover for Frankenstein (on top)

Book cover for Frankenstein - Mockup (on bottom)

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Book cover for Pride and Prejudice (on top)

Book cover for Pride and Prejudice - Mockup (on bottom)

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PROJECT

Cover & Editorial Illustrations Brief

To make cover design and illustrations for chapter segmentation for the book ‘Nesting the Garden of Life’ by Neelima Khemchandani.

Summary

Making paperback book cover for size 5*8 along with page breaks for each chapter.

Time Span : 3 days for the whole project

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NESTING THE GARDEN OF LIFE

about BRIEF Written by Ms. Neelima Khemchandani, Nesting the Garden of Life conceptualises and compares life to a garden where every seed we sow in the soil grows into a plant.

Since the book has conceptualized “Life� as a garden where each chapter unfolds that life is similar to sowing the seeds and expecting a garden to harvest and how to take care of this growing garden at each step; the cover page should be able to depict similarly.

The chapters reveal how to cultivate this life into a garden of contentment and happiness.

We all have been provided just one life and in this one life, we have one opportunity to cultivate the best garden of life. The book unfolds chapter by chapter on how to select a seed carefully, sow them, and harvest the best garden to cherish. It does not matter where we are in our lives right now, what age group we belong, and what we wish to pursue in our lives. If we understand the basics right and make them clear in our life, nobody can stop our garden from burgeoning into the one we all would love to adore and live in each day.

We can refer to the attached images and use a girl doodle with long hair (as shown) trying to harvest her garden with peace and happiness. Around the girl, we can show small seeds being sown, some half-grown plants, some full-grown trees, water, soil, etc. to show that it is about cultivating this life as a garden.

We all can turn our lives into the cream of a crop and enjoy the delicacy each day!

Concept For this cover, I conceptualized and created a girl in long hair watering plants to house plants as the author wanted. The illustration was coloured like a soft watercolour style to make it seem pleasant like the reference on the left.

Reference image for cover given by Author

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ROUGH IDEATION

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Final Cover Art

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Book Cover - Flat File (on top)

Book Cover - Mockup (on bottom)

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BRIEF FOR editorial ILLUSTRATIONS As sent by the Author on mail

Chapter 1: Uprooting remains of the past Illustration Required: Taking out old roots from the soil Chapter 2: Selecting the seeds Illustration Required: Artist has already made Chapter 3: Soiling with faith Illustration Required: Pouring faith in the soil Chapter 4: Fertilizing with love Illustration Required: Fertilizer bag of love and adding to the soil Chapter 5: Water of patience Illustration Required: Water equipment with small seedling pouring depicting patience

Chapter 6: Binding the roots Illustration Required: strengthening roots on the ground.

Chapter 7:  The feedings of karma Illustration Required: Happy seedlings growing more of their kind Chapter 8: The sprouts of inspiration Illustration Required: Each seedling different than the other Chapter 9: The light of inner elation Illustration Required: Light travelling inside the seedling  Chapter 10: The seasonal changes Illustration Required: Seeding growing through various seasons Chapter 11: The tiny bud Illustration Required: Small bud cropping up after patience Chapter 12: The garden if life Illustration Required: An entire happy garden with the girl similar to cover page

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Illustration for Chapter 1

Illustration for Chapter 2

Illustration for Chapter 3

Illustration for Chapter 4

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Illustration for Chapter 5

Illustration for Chapter 6

Illustration for Chapter 7

Illustration for Chapter 8

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Illustration for Chapter 9

Illustration for Chapter 10

Illustration for Chapter 11

Illustration for Chapter 12

CONCLUSION My Learning Experience

Have you ever felt like a learning experience was a bliss? Well, mine was. Even though the deadlines were insane and time dedicated to each project was very less, I enjoyed every bit of this experience at BlueRose Publishers Pvt Ltd. As my first experience in a commercial setting, I got a lot of creative freedom to explore concepts through my work, have a one-on-one conversation with the respective authors, read exclusive manuscripts and work on various projects. I also got the opportunity to learn the nitty-gritty of publication design. How to design a cover, a spine, a book, a poster and other printables like business cards and magazines. I also learnt to set my documents for print settings.

Few of my files even went wrong while going for print, but I was always treated kindly and taught things.

One of the most satisfying aspects of my job role was being able to see my name under ‘Cover Designer’ on the copyrights page for the various projects I worked on.

Certain important things I learnt in my internship are as follows 1. Importance of Time Management 2. A designer must learn to convince clients, because no matter how much effort you make if you can’t sell it to the client, chances are you would have to redo it again.

3. Creativity flourishes with hard work, in tight schedules and when you least expect it to.

4. Spine of the Book is as important as the margins and colour setup of the InDesign document.

5. Be Vocal. If you will ask for help, help shall be provided. But you gotta ask.

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6. Creative blocks are real but sleep helps.

7. You always design it in your head first.

8. Pen/pencil & paper will always be your best friends; literally.

9. Don’t be scared of trying something unusual. Chances are the client would like it if you try something different. If not, at least you would have the bliss of trying something interesting.

10. Type play is important, in book covers.

11. The world hasn’t stopped amidst the lockdown, and so shouldn’t we.

Publication Industry is a very hectic industry; it’s demanding, but it’s worth it. Seeing a print or a new book that you got an opportunity to work on would always be the most satisfactory thing for me as a design student. And for experiencing that, at the back -end was quite an exciting experience for me and for that I would always be thankful.

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REFERENCES For Services of BlueRose Publishers Pvt. Ltd.; Pg - 9-11 Self-Publishing in India: India’s #1 Book Publishers: Online Publishing. (2020, September 19). Retrieved December 28, 2020, from https://bluerosepublishers.com

For Inspiration of Little Pluto; Pg - 61 Cartoon star vector image on VectorStock. (2018, March 27). Retrieved December 28, 2020, from https://www.vectorstock.com/royalty-free-vector/cartoon-starvector-20475676 ‘Hello Earth, I’m Pluto’ Canvas Print by kurocyou. (n.d.). Retrieved December 29, 2020, from https://www.redbubble.com/i/canvas-print/Hello-Earth-Iand-39-m-Plutoby-kurocyou/15571201.5Y5V7 Kawaii Solar System Cartoon Vector Clipart. (2020, December 09). Retrieved December 28, 2020, from https://friendlystock.com/product/kawaii-solar-system/ Limited, A. (n.d.). Stock Vector - Cute cartoon Saturn, planet, vector character, Solar system. Retrieved December 29, 2020, from https://www.alamy.com/cute-cartoonsaturn-planet-vector-character-solar-system-image229456915.html Planets of Solar system in space, cartoon icons. Vector cosmic.. (n.d.). Retrieved December 29, 2020, from https://www.123rf.com/photo_116770082_stock-vectorplanets-of-solar-system-in-space-cartoon-icons-vector-cosmic-bodies-and-startemplates-sun-and-earth.html Tartila. (n.d.). Cartoon süße Planeten Aufkleber. Fröhliches Planet-Gesicht, lächelnde Erde und Sonne im Universum. Astronomie-Solarsystem-Aufkleber planetarischer Uranus Quecksilber-Jupiter-Neptune-Vektorgrafik einzelne Symbolsammlung.

Retrieved December 28, 2020, from https://www.shutterstock.com/de/image-vector/

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cartoon-cute-planets-stickers-happy-planet-1139630444 WebStock Review. (n.d.). Retrieved December 28, 2020, from https://webstockreview. net/pict/getfirst ZELLAGRO, P. (2020, June 29). Tauro – Lunes 29 de junio de 2020: Emprendes nuevos caminos sentimentales. Retrieved December 28, 2020, from https://www. univision.com/horoscopos/tauro/tauro-lunes-29-de-junio-de-2020-emprendesnuevos-caminos-sentimentales-fotos

For Inspiration of Book Series - Hesten Classics; Pg - 96--97 Bluestocking Bookshelf. (2017, December 01). Vintage Classics Russians Series.

Retrieved December 29, 2020, from http://www.bluestockingbookshelf.com/blog1/2017/11/19/vintage-classic-russians-series Bluestocking Bookshelf. (2018, March 22). Vintage Classics Austen Series. Retrieved December 29, 2020, from http://www.bluestockingbookshelf.com/blog-1/2018/3/21/ vintage-classics-austen-series Design_is_fine. (2017, October 24). Design-is-fine. Retrieved December 29, 2020, from https://www.design-is-fine.org/post/166724774119/alvin-lustig-book-coverdesign-1944-45-new Penguindesign. (2015, July 14). Penguindesign. Retrieved December 29, 2020, from https://penguindesign.tumblr.com/post/124063087546/to-kill-a-mockingbird-harperlee

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Puffin Classics 16 Book Set - Various - $29.505,00. (n.d.). Retrieved December 29, 2020, from https://articulo.mercadolibre.com.ar/MLA-846035105-puffin-classics-16book-set-various-_JM Puffin Classics 5 Book Collection - Smyths Toys Ireland. (n.d.). Retrieved December 29, 2020, from https://www.smythstoys.com/ie/en-ie/toys/games-puzzles-and-books/ books/story-and-picture-books/puffin-classics-5-book-collection/p/191073 Something Nasty in the Woodshed: The Third Charlie Mortdecai Novel (Charlie Mortdecai series Book 3) eBook: Bonfiglioli, Kyril: Amazon.in: Kindle Store. (n.d.).

Retrieved December 29, 2020, from https://www.amazon.in/dp/B00KI7TZ0G/ref=dpkindle-redirect?_encoding=UTF8 Vintagebooksdesign. (2019, July 11). : VINTAGE CLASSICS MURDOCH: Funny, subversive,... Retrieved December 29, 2020, from https://vintagebooksdesign.tumblr. com/post/186209243051/vintage-classics-murdoch

For Movie Scene Inspiration for illustrating cover - Hesten Classics; Pg 100 Carter, N. (2020, December 08). Col. Fitzwilliam invites Elizabeth to walk with him. at Rosings.: Pride and prejudice, Jane austen costume, Jane austen movies. Retrieved December 29, 2020, from https://in.pinterest.com/pin/550776229434650980/ Pearson, J. (n.d.). Frankenstein Study Guide. Retrieved December 29, 2020, from https://www.thoughtco.com/frankenstein-overview-4582525

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