Brief - To do conceptual fashion styling for a magazine and recreate the magazine layout.
Concept - Youth Quake 2020
"With the 2010s had ended almost a year ago, it doesn’t just signal the end of a decade but also the end of an era for the fashion industry. With the Gen-Z taking up a sizeable chunk of the market, brands have been inspired to tailor themselves according to the likes and wants of the new client. While the generational replacement can be violent, it’s also necessary. The culture is singing a more inclusive tune with trends now celebrating the previously ignored minority communities. With TV shows like Euphoria gaining popularity, the definition of ‘beauty’ and ‘style’ is constantly changing. It’s almost like a rebirth of the ‘youthquake’ from the 1960s. With our editorial, we wish to spotlight this change where self-expression mediums like Instagram and Tik Tok are inspiring major runway trends."
