I
f i l l m y s o ul
Soul Rich (phr.) to describe a person who is a highly individual or has a unique attitude, lifestyle, or imagination; nonconformist.
2014 - 2016 PORTOFLIO BY ANGEL MAK
Graphic Design • Publication Design • Photography • Mixed Media
Corporate Identity (n.) 01 Ride The Wave 02 21 Grams 03 Edward So & Co.
Publication Design (n.) 04 My Slow Life Experiment 05 Comma 06 Common Production Error & Solution in Publication Design 07 A Day in Mongkok City Guide
Graphics & Photography (n.) 08 Good bacteria is invisble, bad bacteria is everywhere 09 Glafantasy 10 Portrait 11 Cityscape
Mixed Media (n.) 12 Vibe 13 The Covert Glance
01 RIDE THE WAVE
Orientation Theme Design, Corporate Identity, 2015
HKCC (n.) (/client) 1. It is the 2015 HKCC Orientation Theme & Items Design Competition. 2. The competition aims at promoting positive values among students in HKCC. Based on your proposed theme(s), Theme Logo, Orientation Poster, and Planner were designed.
Ride The Wave (idiom) (/concept) Wave can reflect as the ups and downs of our life. However, it also means the strength and power to conquer the difficulties. The idea of “ride the wave” aims to encourage students to be brave and to trust the rhythms of life. Instead of fighting the current, learning how to ride the wave is the key to succeed your life. There is no fear to fall the ride, but enjoy every moment of your rides. As long as you are willing to ride, the perfect wave is still waiting for you.
(/art direction) Based on the concept of “Ride The Wave”, curve lines are the core element in the whole design. For the logo, different shades of waves illustrated as the flow of waves. Also, the gradient background for the planner and poster illustrates as splendid scenery. It varies and blurs, which showed the uncertainty of people’s life. Indeed, the scenery made the wave reflection, and the rider in the planner and poster is following the direction of the light.
乘風 破 RIDE THE WAVE
風 破浪
02 21 GRAMS
Client Project, Corporate Identity, 2014
Moto Group (n.) (/client)
1. A full-service advertising agency in Hong Kong. 2. They would like to start up an art company in Hong Kong, mainly recruiting artists, holding exhibition and organizing charity. This branding project is asked to think about the name of the company, logo and website.
21 Grams (n.) (/idea) Scientifically, 21 grams is the weight of human’s soul. Psychologically, it means our individuality, passion, love, to life. By using a scientic term to describe our soul, I would like to use the medium of art to encourage people to live with their soul. Symbol of crystal point necklace has been used to represent its precious and mysterious feeling of soul.
Secondary Logo
Primary Logo
(n.) (/color specification) C=31 Y=0 M=1 K=0
C=14 Y=0 M=10 K=0
C=17 Y=0 M=13 K=0
C=30 Y=24 M=24 K=0
C=31 Y=0 M=12 K=0
(v.) (/outcomes) 1. Logo 2. Website 3. Invitation Card 4. Business Card 5 Postcard
(adj.) (/core values) 1. Simplicity 2. Precious 3. Ever-changing
03 EDWARD SO & CO.
Client Project, Rebranding, 2014
Edward So & Co. (n.) (/client) In the discovery of Edward So & Co., Certified Public Accountants, Mr. So is a well-experienced professional in accounting, business and finanical aspects in Hong Kong. They provide all-rounded business service and total business solutions to the customers, in order to sustain and maximize the gains of a company. However, with all those mentioned, the firm cannot catch an eye from the customers because of its weak brand identity (lack of logo, aged website etc).
Edward So & Co, Certified Public Accountants
Sustaining & Sharing of success
(phr.) (/slogon)
(n.) (/color specification) 1. Logo with tagline 2. Secondary Logo with slogon C=83 Y=75 M=43 K=34 C=60 Y=10 M=24 K=0
(n.) (/State of problem) 1. a weak brand identity 2. visual image hides professionalism 3. advertising mediums rearely to be seen
(n.) (/Identify customers needs) Customers mostly need a reliable and sincere feeling to a company that can provide professional yet helpful service. So, it is important to build a professional image towards the customers.
(adj.) (/design direction) 1. Professional 2. Reliable 3. Modern
04 MY SLOW LIFE EXPERIMENT
Individual Project, Creative writing, Illustration, Photography, Publication Design, 2015
(n.) (/background) Hong Kong is a fast paced city and time matters to Hong Kong people. They values efficiency the most when it is talking about the living style in Hong Kong, and they have subconsicously followed the city beat of their life. Eventually, it directly affects people’s physical and psychological health. Occasionally, there are people who encouage slow living. Slow living emphasizes in finding an balance between leisure and work and focusing life goals on personal fulfillment and relationship building instead of the all-consuming pursuit of economic success. According to Carl Honore, “be fast when it makes sense to be fast, and be slow when slowness is called for”. He urges people not work fast because it meant to, but find your own pace and feasible way to work it out. Thus, I would like to further introduce the concept of slow life for this project.
(n.) (/objectives) • To reflect users’ life • To illustrate the concept of slow living • To inspire slow living through daily examples • To encourage users to find their own pace of life • To enhance user’s quality of life
Self
Primary Logo
(n.) (/color specification) C=50 Y=50 M=60 K=25 C=25 Y=24 M=40 K=0
Home
Nature
City
(n.) (/concept) The core value of this project is to let users to experience their pace of life. Learning by examples is the best way to help them differentiating their definition of slow living. The outcome is in between literary journal and guiding book. The mediums includes creative writing, illustration and photography. It insists of four consecutive chapters (self, home, nature and city). The guiding booklets illustrate differnt daily situations and provide different tasks to attempt. The project would like users to record and to reflect their experiment process.
05 COMMA
Hall Book 2016, Publication Design, 2016
JCAC (n.) (/client)
It is the annual hall residence booklet for Jockey Club Academy Hall. COMMA was used as the theme of the JCAC hall book 2016. Unlike the previous year of the JCAC hall book, the design this year is simple yet clean-looking. The repeated letters of the book cover are spotted UV.
06 A DAY IN MONGKOK CITY GUIDE
Photography & Interface Design, E-publishing, 2014
(n.) (/concept) It is a short city guide about Mongkok in e-publishing. It introduces three famous streets in Mongkok with pictures and video inserted. Unlike normal travelling guide, it provides the ease to read it. It also includes animation page by page, so to entertain audience.
07 COMMON PRODUCTION ERROR & SOLUTION IN PUBLICATION DESIGN Publication Design, 2014
(n.) (/concept) It was one of the school assignment, and we are required to publish a book based on the title “Common production error & solution in publication design“. I have chosen CYMK as the theme color as well as the halftone background of the book because of the topic content. It was a very good practice to learn to organize information, and to enrich our printing skills.
08 GOOD BACTERIA IS INVISIBLE, BAD BACTERIA IS EVERYWHERE A Study of Bacterial Culture, Poster Design, 2015
(n.) (/concept) This project is a study of bacterial culture through Chinese calligraphy. The posters composited with the term “蕩然無 存”and“無處不在”, which means invisible and everywhere in Chinese idiom. According to the Agar contest winner Mehmet Berkmen, “You always hear it in the context of sickness or disease, yet there is never any mention of how amazing they are”. After studying the topic of bacteria, I have realized that perhaps bacteria is physically invisible to us, but it actually exists everywhere. Indeed, People seldom pay attention on the good bacteria. They concern the harmful effect more when bacteria actually contribute a lot to our living. So, I have used bacterial culture as a platform to activate the “invisible”.
09 GLAFANTASY
Photobook, Photography, 2016
Galafantasy (n.) (/concept
When light shines onto a bubble, it appears to change color. The colors seen in a soap bubble arise from interference of light reflecting in a thin soap film. I would like to use its physicality to see soap bubbles in a macro world. The photo book is a series of macro soap film photography. By using the circle cropping and the varieties of the soap film, it is like a galafantasy world.
10 PORTRAIT
Photography, 2016
11 CITYSCAPE
Photography, 2014-2016
12 VIBE
Wood bench, Spatial Design, 12 x 25 x 16m, 2014
find your inner peace, inner good vibes.
(n.) (/concept)
The wooden bench aims to let people to chill and to have good vibes. The idea of this wooden bench captures the essence of woodwork, and generates the modern aesthetics in order to make it a contemporary spatial design. It is a functional wooden bench, people can take a seat and put their belongings into the triangler conpartments. It is also an aesthetic wooden bench, the light reflects bench slits and create symmetrical lines.
13 THE CONVERT GLANCE
Iron, Wood, Acrylic Sheet, Monitor, Cables, Hidden Camera, Imitation Grass, Installation, 30x30cm, 2016
(n.) (/concept)
This project is based on the “look down behavior” of mobile device. Then, I further develop this “look down” behavior from the physicality of the electrionic chargers at CMC. The installation is a conncected device. It is constructed by two ditch covers, while one side is covered with imitation grass and attached with hidden camera, while the other side is placed with monitor. We imitated two unusual ditch covers that would attract audiences to look down in the means of curiosity and surveillance.
I f i l l m y s o ul , I a m s ou l r ic h .
Soul means nothing if you don’t fill it. (me) a person who will continue filling it. Thanks for watching. : )
Copyright Š 2016 Angel Mak All rights reserved.