SLOTH LIFE

2612QCA Typography for Screen Assessment 3: Intergrated Media Campaign

Mak On Ki, Angel | Ching Yu Chan, Susanna

LOGO & IDENTITY

COLOR & FONT USED C4 M35 Y0 K0 C47 M48 Y50 K39 C7 M6 Y24 K0 C0 M0 Y0 K80

Arial Rounded MT Bo cap light cap caps inline condensed light condensed condensed inline abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_:;,."[]

MARKET OBJECTIVES

The objective of this campaign is to encourage people to strike a balance of their living.

Promotions on social media platform based on the deliverables of print ads, online video & application.

PRINT ADS A series of posters will be made and posted to the general public.

MOBILE APPS An “Sloth Life� application will be created for the audience for free.

It includes sloth filter for taking selfies and stickers for picture editing.

Inspirational quotes will be sent everyday.

#SLOTHLIFE HASHTAG CAMPAIGN ON FACEBOOK & INSTAGRAM Engage the audience by posting quotes and updating their status about people who tried to living in a “Sloth Life”. It will make people join our challenge as well as post their own attempt through the motivational and inspirational posts.

Sloth Life - Home

Sloth Life

Sloth Life

VIDEO ADS A promotional video will be shown via online platform like Youtube.

The video will introduce the idea of slow life living, in which people can change their lifestyle as well as enjoying life.

STORYBOARD Link to the video: https://youtu.be/HhO1Wdbiuks