HOME FURNITURE STORE research and development
Brief BA (Hons) Graphic design THD 1321 Major project Name: Agne Baksyte Topic: Home Furniture Store Brief: Seek creative, innovative and effective ways to advertise new furniture shop. Target Audience: Young professionals. Creative requirements: New furniture shop is opening next year and needs to be advertised. They will be selling good quality home furniture at affordable prices. This company doesn’t have a brand and name yet, therefore your responsibility is to create an identity for them. Find a way to involve an audience with innovative, contemporary, and engaging advertising. Experimenting with new ideas and different techniques, the campaign could incorporate any medium – poster, 3D, video.
logue, short video, etc.
Objectives/ Deliverables: Branding, graphic design, digital, 3D design, advertising, Qualitative Research – photography. Research public opinion on these advertiseResearch Strategy/ Methodology: ments, what is their perception. Use this data to help consider new forms of Research popular and interesting furniture advertising, and how to frame new methshops. Analyse their logos, posters, cataods of engaging the audience in the product logues. concerned. This will lead to a second stage of qualitaAnalyse your market and products. What tive research with the ideas formed here to style of furniture are you going to advervalidate them. tise? Formalise techniques of introducing these Create a name for the furniture shop (don’t new ideas to the audience considering variforget to check if domains are available as ous mediums to do so, creating a new expewell for the web page) rience. Create a logo.
Reading List
Research innovative and smart advertisements and advertising campaigns.
Hegarty on Advertising. Turning intelligence into magic. Thames & Hudson 2011
Try different ways to promote furniture shop. You can make a poster, leaflet, cata-
Advertising is Dead. Long Live Advertising! Thames & Hudson 2006
100 Ways to Create a Great Ad Tim Collins 2014 Graphic Design That Works. Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design. Rockport Publishers 2004 Smashing Logo Design. The Art of Creating Visual Identities. Gareth Hardy 2011 Visual Identity in Stationery Viction Workshop 2012 Ideas Unbound. Unique Ideas Uniquely Expressed. Pie Books 2003 Paper Graphics. The Power of Paper in Graphic Design Rockport publishers 1999 Case studies – Kessels Kramer – Hans Brinker Budget Hotel Lyon & Lyon – Six Mile Pencil Arighi Bianchi
New furniture shop is opening next year and needs to be advertised. We will be selling good quality home furniture at affordable prices. Our company imports long lasting, trendy furnishings from Eastern European countries such as: Lithuania, Latvia, Russia, Poland and Germany. Our mission is to offer furniture, which is made from the best materials. We offer goods from solid wood, genuine leather, which will last for a long time
• Our aim is to provide everyone with a great shopping experience. • We provide a home delivery service at a time that is convenient with you. • Fast and convenient delivery • We provide real hardwood furniture • We have beautiful hardwood furniture to suit every taste • 100% real leather and hard-wearing yet comfortable fabrics • We are able to offer something to suit both contemporary and traditional interior styles
What are we going to sell?
Furniture and interiors for inspiration
FURNITURE COMPANIE’S RESEARCH
Established in 2008, WorldStores is the UK’s largest online retailer of products for the home and garden. Thousands of customers shop on our site every week and we're on track towards receiving 45 million visitors this year. Backed by leading investors Balderton Capital, Advent Ventures and Serena Capital, our goal is to provide customers with a fuss-free shopping experience with more choice under one roof than our competitors and the option of next day or day of choice delivery on many of our furniture items. Shop the site and you will find everything for the home, including beds, mattresses, bookcases, kitchenware, clocks, sofas, rugs, DIY and sheds.
week thousands of new home and garden products are added to the site. Browse through what's new at WorldStores to see the latest exciting additions. Fast and convenient delivery WorldStores offers a choice of swift next day delivery or day of choice delivery on hundreds of thousands of products. With WorldStores, the days of waiting weeks for sofas, beds, mattresses or any type of furniture are over. In 2013 WorldStores became the first mass market furniture retailer to offer a next day, day of choice, two-man white-glove, room of choice delivery service for large-item deliveries to almost any part of the UK.
Over 500,000 home & garden products under one roof With the largest home and garden product catalogue in Europe, you’re offered a choice of furniture and homewares in every style, size and colour from over 800 big brands. As part of the choice commitment, every
Great Value Due to our size and our smart sourcing, Worldstores are able to offer furniture for the home at competitive prices. Every week, WorldStores also negotiate even bigger savings with our suppliers to include in our customer exclusive Flash Sale.
Contact us You can contact the team at WorldStores via our contact us page or alternatively, the FAQ’s section of our site may give you the answer you're looking for.
About Us The UK's largest retailer of real hardwood furniture At Oak Furniture Land it has always been our mission to provide our customers with 100 percent real hardwood furniture at a price that can’t be beaten. We never, ever use particle board or MDF. We’re proud to offer free delivery on all orders. You can also receive your furniture within 7 days and a timeslot of your choice with our Custom Delivery service. Your furniture arrives complete and ready to enjoy – no assembly required.* If you spend over £1500 you can receive a free accessory, worth up to £300! Find out more We have great finance options available to help spread the payments** We have 20 exclusive ranges with 25 pieces of within each range. Our Dining Set builder allows you to build you own dining set with over 10,000 combinations and great savings when you buy a whole set. We have beautiful hardwood furniture to suit every taste. Take a look at our 20 exclusive ranges, which feature natural oak, rustic oak, country painted, vintage painted and
dark-stained acacia. Within each collection, we have more than 25 pieces of furniture that will complement each other across different rooms of your home. From the smallest lamp table to the largest dining table, we apply the same standards of design and finish. You'll find real hardwood backs and bases with drawers featuring dovetail joints for strength. 2014 saw us launch the SofaStore.com website as well as integrating the brand into our stores. Selling 100% real leather and hard-wearing yet comfortable fabrics, we have a massive choice of sofas, armchairs and footstools for you to choose from.
WELCOME First of all, welcome to Chiltern Oak, what took you so long? Actually it doesn’t matter, what matters is that you’re here now and with a bit of luck this will be the start of a wonderful, fulfilling relationship between the two of us. We'd love it if you took a couple of minutes to find out a bit more about us, who we are, why we do what we do and why we're confident you're going to love us. If you want to learn more, just pick up the phone, our guys would love to chat to you. WHO WE ARE Here at Chiltern Oak we’re a family-run business based in Peterborough and we only operate online. Operating as an online-only business means that we can keep our costs to an absolute minimum and avoid overheads such as paying sales staff and renting properties. The really cool thing is we pass that benefit onto our customers by offering free delivery on absolutely everything, no risk free returns within 14 days and insanely low prices that won’t be beaten anywhere else online or on the high street.
WHY BUY FROM US? So why buy from us? Well, besides the free delivery, free returns, stream of positive reviews and unbeatable prices, there’s simply no reason to go anywhere else. We’ve hand-picked our favourite oak ranges from a variety of suppliers so that not only are we able to offer something to suit both contemporary and traditional interior styles, you can be assured that you’re buying real quality. We couldn’t sleep at night if we thought you wouldn’t be 100% happy with your furniture and for that reason we’ve done all the research, we’ve done all the tests, this is the crème de la crème of Oak Furniture in the UK, a one-stop-shop. Did I mention free delivery? Another great benefit of buying online from us at Chiltern Oak is that you’re not getting chased around by commission-hungry sales people and can browse at your own pace, at your own leisure. If however you do want some expert advice, we’re just at the other end of the phone.
Our values Our simple philosophy is to offer the best quality furniture, the best prices, and the best service. Our customers seem to like it and we’re now Britain’s biggest independently owned furniture retailer with over 40 stores nationwide. Everything we sell is designed to inspire and to excite. Our extensive range comprises the best British made furniture, the best from around the world, and all the famous brands. When you shop at Furniture Village the service doesn’t stop after the sale. From design to delivery no one cares more about your furniture than we do.
Since 1964, Habitat has been transforming living space design, combining inspiration with the creation of beautiful interiors. On May 11, 1964, Terence Conran, a young furniture designer and restorer, opened the first Habitat store in Fulham Road, London. His ambition was to modernize British furniture by offering contemporary design at affordable prices. Since its inception, Habitat has emphasized style and launched new trends, attracting personalities such as Jean Shrimpton, Twiggy and Peter Sellers. In 1969, Habitat opened a further nine stores in the UK and one in Canada, with a mail order catalog as well. Now, Habitat has joined the CAFOM group. Founded by HervĂŠ Giaoui, CAFOM is an independent French group in the retail sector, specializing in home improvement. Today, the goal of the brand is to offer as many people as possible the opportunity to furnish and decorate their interiors with ever more innovative, modern and functional articles, in order to create a personal world for each individual. The young French designer Pierre Favresse has been appointed artistic director of the Habitat brand. Leading a team of six designers and collaboration with external partners, his intention is now to focus on creation, desire and youthfulness to bring a breath of fresh air to the world of interior design. chair More than ever, and without compromising the
criteria of quality on which the reputation of the brand is based, or its policy of affordable prices, Habitat’s aim is to offer: useful products for all – articles and furniture that everybody needs; products that its customers will love, simply because they make their interior living more pleasant; exceptional designs, to build a home like no other. Above all, Habitat means an art of living accessible for everyone.
Vitra sees designers not simply as contractors but as authors. The relationship of trust between these authors from all corners of the world and Vitra, who shares their ambitions, is at the very heart of the company’s product development process. Vitra sees designers not simply as contractors but as authors. The relationship of trust between these authors from all corners of the world and Vitra, who shares their ambitions, is at the very heart of the company’s product development process. INTERIORS IN PUBLIC SPACES Vitra regards the furnishing of public interiors as an opportunity to demonstrate the positive influence of design – in airports, libraries, educational institution, in waiting areas at public agencies, physicians’ offices and hospitals; in cafés, restaurants and hotels.
Harveys, the furniture store are wholly owned by Steinhoff International and as such we have the backing and infrastructure of a huge global furniture leader. Harveys are the largest furniture specialist in the UK; we have over 150 stores nationwide which are supported by a quality infrastructure working from proven systems. This ensures that when you order furniture for your lounge or dining room from Harveys; we know that we can deliver not only quality furniture but the service to go with it. That sounds like it comes at a price. We don’t aim to be the cheapest, but we do aim to be your favourite furniture retailer, inspiring you with intelligent styling and design to make your furniture work for your busy home life. Essentially Harveys provide you with a choice of quality furniture for your lounge and dining at value prices.
Having the right furniture within your home dictates the organisation of your space and helps determine how you use your rooms. Here at Dunelm, we know how important it is to provide function to every room in your house, as well as how getting the right balance of usefulness and attractiveness can make a big difference to your home. If you are looking to add a hint of vintage style to your décor, check out our shabby chic furniture, 70s inspired retro pieces and vintage collections. As well as vintage styles, we also offer a wide variety of furniture that is more contemporary to suit your needs. Our French range is on trend, with a selection of beautiful pieces which combine vintage glamour with Parisian chic. When walking into your house, your guest’s first impressions will nearly always be your hallway, however, décor can often be overlooked in that part of your home. At Dunelm, we have a range of hallway furniture, including hall tables, coat stands and shoe racks to help make an impressions whilst also proving to be practical storage space. We offer a range of kitchen and dining room furniture which will give the heart of your home the character and charm it needs
whether you have a modern or traditional style of décor. Find the perfect dining table to host dinner parties and entertain your guests as well as sitting down for a lovely family meal. As well as finding the perfect furniture for your hallways and kitchens, Dunelm also offers a wide variety of bedroom furniture to ensure your boudoir is as homely as you can make it. Browse through our range of beds and mattresses to make night time as comfortable as possible. We also have a range of dressing tables and wardrobes to help store your belongings and finish your bedroom look.
Developing IKEA products can take place almost anywhere around the world – on a factory floor in Asia or on the drawing board in Älmhult, Sweden. And everybody involved works together to create a product range that is simple and straightforward, with products that are hard-wearing, easy to live with and affordable. Democratic design Good design should be available for the many, not the few. That’s why all IKEA designers design every IKEA product starting with a functional need and a price. Then they use their creativity and knowledge and use low-cost raw materials and manufacturing processes to create functional products. Then large volumes are purchased to push prices down even further. Most IKEA products are also designed to be transported in flat packs and assembled at the customer’s home. This also lowers the price by minimising transportation and storage costs. By doing all this, the IKEA Concept uses design to make sure that IKEA products can be bought and enjoyed by as many people as possible.
Form follows function IKEA designers constantly seek new ways to improve people’s lives – without emptying their wallets. But how can good design and function be combined with good quality, all at a low price? It starts with focusing on what’s important. Will an expensive finish on the back of a shelf or under a table-top improve the function? Low prices are only valuable if they offer good function, quality and design. IKEA product development teams constantly ask themselves – does this product contribute to a better everyday life? Does it have a good, sustainable design? Is the function and quality suited for everyday life? And most crucial – is the price low enough to make this product accessible to many, not just the few?
Our story begins in 1854 with a journey on foot from the shores of Lake Como in Northern Italy, over the Alps and across central Europe, to the silk town of Macclesfield in the North West of England. Here, our young adventurer, Antonio Arighi, sets up shop making clocks and barometers that he lends out to farmers on sale or return – a canny innovation that proves to be Our focus is still on the quality and provea money-spinner. nance of everything we sell, and the need to continually innovate and inspire. But most His fledging business takes off and soon importantly we still focus on our customers, he is joined by Antonio Bianchi, a masfarmers or otherwise! ter craftsman and cabinetmaker from the same Italian village of Casnate. Together Our aim is to provide everyone with a they create Arighi Bianchi, which gains great shopping experience. By offering a a nationwide reputation (and the patronhuge selection of furniture and a wealth of age of Kings) for producing high quality, knowledge and expertise – we have inhandmade furniture upholstered in locally house designers who’ll work with you free sourced silks and materials. of charge – we hope your experience will be unique. Their landmark store, fashioned on London’s famous Crystal Palace, opens in 1892. We provide a home delivery service too, at a time that’s convenient with you, so no But the story doesn’t end there. As a fourth hanging around. We’ll also unwrap, assemgeneration family business, we’d like to ble and take away any unwanted furniture think we’ve inherited some of the Antonios’ (for a small charge), keeping life simple. spirit, and that their drive and determination continues to influence the way we do things We think the Antonios would approve. today.
Creating the name for the business
Lacasa (la casa) - translated from Italian language means home. I decided to name my business lacasa, because I like italian style furniture and we will be selling italian furniture as well as Eastern european. Also I checked if domain is available on internet and it was.
BOLTIK is furniture company, which imports long lasting, trendy furnishings from Eastern European/ Baltic countries such as: Lithuania, Latvia, Russia, Poland and Germany. Our mission is to offer furniture, which is made from the best materials. We offer goods from solid wood, genuine leather, which will last for a long time. I decided to choose this name, because our main suppliers are Baltic countries and we will be selling Eastern European style furnishings.
Furniture business names research
IKEA - Ingvar Kamprad Elmtaryd Agunnaryd (Swedish home furnishings retailer; derived from founder’s initials and hometown) Arighi Bianchi - is a furniture shop in the town of Macclesfield, Cheshire, England. It was founded in 1854 by Italian immigrants Antonio Arighi and Antonio Bianchi who originated from the village of Casnate on the shores of Lake Como. Barker and Stonehouse - It was during the second world war that the two founders, RAF men, Charles Barker and Alex Stonehouse, decided to embark on their own personal fight to succeed in business when they returned to Civvie Street, opening the first Barker & Stonehouse store in Bishopton Lane, Stockton, in early 1946.
MADE – furniture company, which offers furnishings designed by their designers.”Direct from makers. No physical stores. No middlemen. We’re just a passionate team bringing a new way to buy furniture: cutting out the fuss so you can get beautifully made pieces at a price to suit you.” Habitat - At The Habitat Company, we believe that it is the quality and experience of our team members that make a difference. Our professional team provides us with the depth of talent and ability that is so crucial to our success. Our vision is to be the innovative leader in the development and management of a broad range of housing, while creating and sustaining diverse communities.
Swoon Editions - Swoon Editions was founded with a rebellious spirit and a lofty ambition: to offer beautifully hand-crafted furniture at fair prices. LuxDeco - Our mission at LuxDeco is to create an online destination that reinvents how people discover & shop high end furnishings. Luxurious and nicely decorated furniture.
1. Unique and unforgettable. In the trade, this is called “stickiness.” But the issue of stickiness turns out to be kind of, well, sticky. Every company wants a name that stands out from the crowd, a catchy handle that will remain fresh and memorable over time. That’s a challenge because naming trends change, often year by year, making timeless names hard to find (remember the dot.coms). 2. Avoid unusual spellings. When creating a name, stay with words that can easily be spelled by customers. Some startup founders try unusual word spellings to make their business stand out, but this can be trouble when customers ‘Google’ your business to find you, or try to refer you to others. Stay with traditional word spelling, and avoid those catchy words that you love to explain at cocktail parties. 3. Easy to pronounce and remember Forget made-up words and nonsense phrases. Make your business name one that customers can pronounce and remember easily. Skip the acronyms, which mean nothing to most people. When choosing an identity for a company or a product, simple and straightforward are back in style, and cost less to brand. 4. Keep it simple. The shorter in length, the better. Limit it to two syllables. Avoid using hyphens and other special characters. Since certain algorithms and directory listings work alphabetically, pick a name closer to A than Z. These days, it even helps if the name can easily be turned into a verb, like Google me. 5. Make some sense. Occasionally, business owners will choose names that are nonsense words. Quirky words (Yahoo, Google, Fogdog) or trademark-proof names concocted from scratch (Novartis, Aventis, Lycos) are a big risk. Always check the international implications. More than one company has been embarrassed by a new name that had negative and even obscene connotations in another language.
6. Give a clue. Try to adopt a business name that provides some information about what your business does. Calling your landscaping business “Lawn and Order” is appropriate, but the same name would not do well for a handyman business. Your business name should match your business in order to remind customers what services you provide. 7. Make sure the name is available. This may sound obvious, but a miss here will cost you dearly. Your company name and Internet domain name should probably be the same, so check out your preferred names with your State Incorporation site, Network Solutions for the domain name, and the U.S. Patent Office for Trademarks. 8. Favor common suffixes. Everyone will assume that your company name is your domain name minus the suffix “.com” or the standard suffix for your country. If these suffixes are not available for the name you prefer, pick a new name rather than settling for an alternate suffix like “.net” or “.info.” Get all three suffixes if you can. 9. Don't box yourself in. Avoid picking names that don't allow your business to move around or add to its product line. This means avoiding geographic locations or product categories to your business name. With these specifics, customers will be confused if you expand your business to different locations or add on to your product line. 10. Sample potential customers. Come up with a few different name choices and try them out on potential customers, investors, and co-workers. Skip your family and friends who know too much. Ask questions about the names to see if they give off the impression you desire.
From my research I understood that the most successful business name’s are very personal and includes owner’s name or represents company’s values. Because I will be the owner for the company I decided to call it Agnnesa hardwood furniture. (Agnnesa is my nickname.)
Furniture logo inspiration
Creating a logo
Smart furniture advertisements
Starting 3D models
I am going to learn how to make 3D modelling with Cinema 4 D. It will be very useful for my project, because I could use these models for advertising! Making advertisements for furniture business is a lot harder than for other products. Sofas are heavy and to make nice picture of it I must have nice room with beautiful interior design as well as lightning. Therefore I am learning how to do 3D modelling, so I can start making models from the picture reference. You can see my first set of tutorials result below. modeled mine cart and tunnel with oldfashioned lamps.
My first attempt to make model of a chair with C4D
Research and development by Agne Baksyte Student ID : U1363657 The University of Huddersfield