Branding guidelines
Greta is a brand for cosmetics/make-up art, originally a Lithuanian company, founded in 2016 by professional make-up artist Greta Girdziute. Our identity is not just a logo. It is a design scheme composed of a number of core elements that come together to create a distinctive look and feel that makes the Greta brand instantly recognisable. The following pages guide you through the core elements. They will asist you in designing and producing compelling communications with a high degree of creative flexibility.
The logo is the most visible element of our identity - a universal signature across all Greta make-up industry. It’s a guarantee of quality of our services and products.
Main logo
Secondary logo
Logo stamp
Pattern
The logo colour is flexible, but clarity is always maintained by the use of contrasting colours.
The Greta typeface is Henri Didot. Clean, distinctive, elegant and luxurious.
Business cards
Website design
Make-up certificate
Design by Agne Baksyte Student ID: U1363657 The University of Huddersfield 2017