Live Brief Research Document
2015
Graphic Design Student Agne Baksyte
Three choices
The Creative Challenge
The Creative Challenge
The Creative Challenge
We would like you to design a marketing tool that will promote the NEW Sirio Ultra Black. Sirio Ultra Black is a collection of pulp coloured papers and boards, with no carbon content. They are extremely light fast and available in 115, 185, 280, 370, 460, 680. The range also includes an embossed version: E/R65 Fiandra in 115gsm only. These papers are FSC certified. The tool will need to speak to the designer in a visual way which appeals to their high aesthetic standards. It should therefore be a creative piece which maintains awareness of the range. Your concepts can include creative pieces such as special prints, posters, booklets, direct mailers, promotional videos, electronic newsletters, advertising or even a launch event. Remember, while we appreciate that we are in a digital age, we are a paper manufacturer, part of the print and paper industry and wish to keep these mediums alive!
Redesign J2O to become more appealing to adults. As it stands, 40% of J2O consumption is by those aged 16 and under, but we’re wanting to change that. The current artwork design is not seen as ‘adult’ by many; the colours are viewed as bright and childish, and some consumers have even described it as cheap and ‘chavvy’. We’d therefore like you to redesign J2O to appeal to a target audience of 25-35-year-old men and women. The design should make them proud to be seen holding J2O in bars, restaurants and at home, and should bring through J2O’s expressive, unpretentious and playful personality. Designs must be created for both our Orange & Passion Fruit flavour and our Apple & Mango flavour. Please also come up with packaging designs for the 4pk packaging for each of these flavours. You'll find cutter guide artwork in the Project Pack.
Create a new coffee product innovation for Taylors of Harrogate. We’re looking for revolutionary ideas that can really shake up the coffee category. This should be a drink, preferably hot, and should avoid instant coffee and anything requiring the purchase of an electric machine to make it – i.e Pods/Capsules. Think about trends for this younger audience, where you could see the market going and how it will appeal whilst still fitting in with our brand values. What could be fashionable or desirable for 16-25 year olds in this space that isn’t currently out there? It’s worth looking into the progression of coffee, often described as ‘waves’ or ‘generations’ to see how we’ve moved from very basic instant to embracing origin and new taste profiles. For the purposes of this brief, what could the fourth or fifth wave look like for this audience?
My choice I chose Taylors coffee brief, because I drink coffee every day and I like to experiment in kitchen with food and drinks. I think that I will enjoy this project, because most of my friends are coffee drinkers and I want to innovate new coffee product, because I could share it with my friends. Taylors are known for fresh and good quality coffee, so I am proud that I have an opportunity to innovate a new product for them.
Jon Burgerman
Jon Burgerman is a UK born, NYC based artist instigating improvisation and play through drawing and spectacle. He is a purveyor of doodles and is often credited and referenced as the leading figure in the popular 'Doodle' art style. His work oscillates somewhere between fine art, urban art and pop-culture, using humour to reference and question his contemporary milieu. His is a pervasive and instantly recognisable aesthetic that exists across a multitude of forms including canvases, large scale murals (indoor and outside), sculpture, toys, apparel, design, print and people (as tattoos and temporary drawings). Burgerman now regularly performs at events, conferences and universities around the world, delivering keynote lectures and running creative workshops. His works include a focus on what he calls 'quiet interventions', where subtle, often cheap, nonpermanent actions drastically (and sometimes comically) alter the reading of a signifier, object or situation. It's Burgerman's belief that through these playful, creative acts, Art can act as an agent to change the world, by being the catalysis to allow people to change their worlds. Burgerman mainly exists in New York and online.
Michael Butial “Everybody Loves Donuts“
Armin Hofmann Legendary Swiss graphic designer and educator, Armin Hofmann is recognized for his immeasurable influence on generations of designers, teaching the power and elegance of simplicity and clarity through a timeless aesthetic, always informed by context.
Simplicity Clarity Elegance
Oriol Gil
Colour Scheme