Reflections based on the article: “CULTURAL REFLEXIVITY AND THE NOSTALGIA FOR GLOCAL CONSUMER CULTURE: INSIGHTS FROM A MULTICULTURAL MULTIPLE MIGRATION CONTEXT”
• Migration • Acculturation • Nostalgia
• MIGRATION
PEOPLE MIGRATE BECAUSE OF: • • • •
Politics Economy Environment Social/personal reasons
• MIGRATION
HOW MIGRATION IMPACTS
• ACCULTURATION
ACCULTURATION •
Second culture learning
•
ENCULTURATION
• • • • •
OUTCOMES: individual health Culture Language Food
• ACCULTURATION
Food • core and complementary food • flavor principles • meals patterns and meals cycle
NOSTALGIA
• • • •
A bittersweet longing for things, persons or situations of the past The condition of being homesick Nostalgia can be “brought up” or aroused by different senses Smell, taste, vision
MULTISENSORY EXPERIENCE
• Most experiences are multisensory • Restaurant example • Senses create experiences, experiences create nostalgia
PRODUCT TEST
WHERE IS IT FROM?
GERMANY
UNITED STATES
UK
SWITZERLAND
ITALY
SWITZERLAND
FRANCE
FINLAND
ITALY
1. What are the differences between your food culture and other cultures? give examples 2. Have you been influenced by danish/other cousine/eating habits?
THANK YOU!