SWOT, CAREER DIRECTIONS AND STUDIO AGENCIES
by Agrippina Brescia
SWOT analysis of self
STRENGTH
WEAKNESS
Friendly
Emotional
Can easily make friends
Bad execution
Have leadership skills
Sometimes lazy
Can work with or without partner(s)
Cannot manage time
Talkative
Too much talking (sometimes annoying)
Easy to generate ideas
Sometimes rude
Have basic skills in graphic design
Talks too fast sometimes
Confident
Impatient
Good speaker Funny Caring Great chef Responsible Willing to help others
OPPORTUNITIES Creativepreneur Event Organizing Art exhibitions Online business Freelance Bazaar/Markets Large Corporates Design Studios
THREATS
Many other famous graphic designers Wage in local area is low Some people are still not aware of the importance of design Cost to start a business is high Plagiarism
CAREER DIRECTIONS
CREATIVEPRENEUR
ONLINE BUSINESS
-Needs creative ideas and unique things to start the business
-Less cost to start business
-Trending, much more interesting than usual enterpreneur
-Social media and websites are trending
-Leadership skills is needed
-Everyone has at least a gadget
-Experience in many companies is needed
-Easy and simple
-Social, economy, politics, trends, everything affects an idea of a new business.
-Promotion is needed -Social connections is one of the best way in promoting an online business.
EVENT ORGANIZING
BAAZAR/MARKETS
-Many people need event organizers for their event.
-Trending among people
-Unique and interesting ideas is needed
-Takes less cost
-People are willing to pay expensive for great and orgranized
-Does not take a long time (only for a period of time)
events.
-Promotions and social connections needed
-Event organizing is trending even for parties or reunions.
-Can help to begin promoting a new business either online or growing one.
CAREER ILLUSTRATION
DETAILS
3
1
1. Cooking school 2. Online business 3. Creatvepreneur 4. Work experience
2
5. Family business
4
5
LONDON WHY LONDON? London is one of my city of dream. Although they say it is a rip off to stay in london, I believe one day London will be my home.
4-15 D’Arblay Stree Soho, London W1F 8DZ United Kingdom T +44 (0)20 7734 4385 F +44 (0)20 7494 0161 @PerfectDay_UK info@perfectday.gb.com www.perfectdaylondon.com WORKS Via Bus Animation Stadt Hamburg We worked alongside a local PR agency to produce this animation to explain new initiatives that will speed up bus journeys in Hamburg .
London Works Branding We’ve branded London Works and designed their stationery, printed literature, website, and office signage.
SUMMARY Perfect Day is built of long-standing friendship and strong relationship which means that connection is one of the most important thing which is an interesting way to build an agency.
DesignStudio 3 Dufferin Street London EC1Y 8NA london@wearedesignstudio.com +44 (0)20 7490 8954 www.wearedesignstudio.com
WORKS Rebranding the World’s Most Compelling Hospitality Idea.
Expressing the Microsoft Brand Through Authentic Photography with A Global Reach
With 15 million guests, Airbnb is changing the way people travel on
Microsoft asked for a range of photographic content containing
a global scale. Their alternative to traditional travel accommodation,
real life experiences and lifestyle to form part of a brand-based
where owners rent out their property and space to other global
communications for Windows Phone 8. We prepared, planned and
travellers, is leading the sharing economy. Challenged to design the
produced a global photo shoot across four cities – New York, Rio
future of the Airbnb visual brand last July, DesignStudio set out on
de Janeiro, Beijing and Berlin – working with local teams in each
a year-long process working closely with the company at all levels.
destination. Our client wanted authentic imagery that would live
This opportunity was presented to us as a chance to shape the way
on device camera rolls and could be used across social media to
the world views travel, hospitality and sharing. We set out to create a
appeal to different target audiences. Across the four locations we
unique process which resulted in a new visual brand and reimagined
found and cast real people to match our client’s desired profiles.
their digital products.
The people needed to embody the spirit of creativity, connectivity and independence. We also ensured that each character had a large group of available friends and family to ensure warmth and genuine emotion in the shots. We delivered over 300 images that brought global relevance, fun and authenticity to the brand. We managed
SUMMARY Design studio is an interesting place to work as it has a great vision in what they do for the clients. They apply creative, critical thinking to different channels, change people’s perception and create the brands of the future.
every part of the project in-house – including budgeting, casting, artdirection and delivery.
parallel Parallel, 100 Netil House Westgate street, London E8 3RL Phone +44 (0)2030959788 Email hello@studioparallel.co.uk www.studioparallel.co.uk
WORKS
Bullet joinery Identity Bullett Joinery is a bespoke joiner and furniture maker based in East London, well known for their quality and clean approach.
Uniqlo Various Projects With over 500 stores in Japan, the clothing retailer has recently
They came to us wanting an identity and website where they could
opened stores in London, Paris, Berlin and Moscow.
target high-end architects. We developed a simple yet playful identity, reflecting the precision and detail in their work.
We’ve been helping them push the brand across various campaigns, pop-up shops, print communication and in-store graphics in all of these four cities.
SUMMARY Studio parallel have critical ideas when they work. They demand people’s attention and make things through a combination of visual flair, craft skills and attention to detail. Their connection of clients come from all kinds of sectors, which helps keeping them fresh and make interesting works. They have friendly studio to enjoy the work and let regular clients have a visit.
here. Here Design, The Ink Works 32 Fortescue Avenue London E8 3QB +44 (0)20 8986 1850 email joinus@heredesign.co.uk www.heredesign.co.uk WORKS Adidas original stores Adidas Originals has built a cult following amongst street conscious style influencers the world over. Cultural revolutions often begin in local neighbourhoods or kiez.
We developed an installation for each of the flagship retail stores
The Geometry of Pasta
globally, which were inspired by blue foam architectural models. Caz Hildebrand, Creative Partner at Here Design, has designed and created a new cookbook, The Geometry of Pasta, with recipes by chef Jacob Kenedy, published by Boxtree/Macmillan.
SUMMARY Here design is a small studio with big ideas and clients. They’re more serious rather than a friendly agency.
6 Printing House Yard Shoreditch London E2 7PR +44 (0)2034870690 i@alphabeticalstudio.com wwwalphabeticalstudio.com WORKS
Giant Owl Productions Giant Owl is an independent production company with an established reputation for making television programmes, commercials and short films for some of the most established clients and broadcasting organisations in the business. Their work ranges from Channel 4 features to location commercials for Rimmel London.
A Beloved Christmas Day
In an overcrowded market place Giant Owl needed to stand out as a production company. They approached us to help them bring their
There are some yuletide rituals the 25th December just wouldn’t be
brand to life and create an identity which is distinct, memorable and
the same without. So this year we decided to celebrate them, and put
gives their brand the character to match their work. As part of their
some order to the festive family mayhem in this limited run poster for
identity campaign we created a website spanning all their latest
all our friends and family.
projects, a flying bag, a small business card with a big presence and a digital tape label which you can see in the dark.
SUMMARY Based on its name Alphabetical, they believe there’s a beauty in logic. They love the aesthetics of letterforms, the words they create and most of all the pictures they paint. They have a principle of ABC. Asking questions, Bright Ideas, and Considered Design. It is a very conceptful studio.
Studio 122, The Pill Box 115 Coventry Road London E2 6GG 020 3566 8141 hello@theplaystudio.com www.theplaystudio.com
WORKS Hand in Hand for Syria
IEAT FOODS
In response to the deteriorating humanitarian crisis in Syria, a
Ieat foods was funded by 29-year-old foodie Shazia Saleem earlier this year (2014). She
group of people in the UK set up a small charity called Hand in
first had the idea for the company while she was at Warwick University 8 years ago,
Hand for Syria in 2002 to deliver aid to the much needed areas
because she was fed up with having to buy vegetarian food to avoid non-halal meals.
within Syria. We met up with ieat foods founder – Shazia in her Central London office four weeks The solution was to overhaul the whole website and that’s when
prior to launching her products in Sainsbury’s stores, we didn’t know much about the
The Play Studio got involved. We wanted to build a platform
product or the services she may require from us. However, ideas and suggestions
that’s not only scalable and future-proof, but something that is
started pouring out once we got talking and discussing the brand.
professional and intuitive for their donors. Since then, we had the opportunity to work with Shazia & her team to produce multiple video adverts, including an introduction video for ieat and multiple TV adverts for Ramadan.
SUMMARY The Play Studio has a goal to help businesses grow their brand using great designs. Based on their works, not only businesses but social problems in dependant countries. They have their own inspirations in every project they make.
GOLD COAST WHY GOLD COAST? Gold coast is a city of tourism and attractions. It is crowded and growing. The weather is fine and the people are friendly. It can be a great home to live in gold coast.
2a / 128 Varsity Pde Varsity Lakes, Gold Coast Q 4227 email us@roundhouse.cc +61 1300 727 749 www.roundhouse.cc
WORKS Web Design
SUMMARY Roundhouse company has a goal to assist companies to achieve more growth, more profits and more results with creative strategies, services and solutions. Both collaborative process and creative powers makes their works. They give REAL. RESULTS. FAST.
Graphic Design
42 Cambridge Street, Collingwood VIC 3066 email jobs@yokedesign.com.au +61 3 9020 8700 www.yokedesign.com.au WORKS
DESIGN INSTITUTE OF AUSTRALIA (DIA) The Design Institute of Australia approached us to develop a brand and identity for their DIAlogue AM/PM seminar event series, which sees industry professionals pass on their thoughts and opinions on a wide range of topics to aspiring designers. Our response used the rising and setting sun as a design element to form the identity for both the morning and evening events.
Travel Beats Travel Beats is an events and travel booking agency based in Cairns, Queensland. The company offers its clients the chance to completely immerse themselves in local music, culture, nature and environment and has an ideology based around exploration, experience and good old-fashioned fun. Yoke was asked to develop a brand and identity that would paint a picture of this unique and refreshing take on travel and tourism and sell the benefits of understanding, acceptance and appreciation to both local, national and international audiences.
SUMMARY Yoke studio take the clients request seriously. They think more than twice just to make an idea or a concept. Their agency make good relation with their clients.
Studio 8/10 Rothcote Court, Burleigh Heads, Gold Coast QLD 4220 +61 430 038 835 info@twistedgraphics.com.au www.twistedgraphics.com.au
WORKS How Good is Life - T shirt design collection
SUMMARY Twisted, gives many different twisted ideas just as how it is named. Their works are half artists, half scientist. They focus on the emotion and quality of a project they do.
All about love web design
Suite 4 ‘The 4217′, 10 Beach Road, Surfers Paradise QLD 4217. Australia. +61 7 5538 6367 www.ovencreative.com.au
WORKS
Classic Stones Classic Stone wanted to update their branding to be more in line with their offering and clients. The new look had to be prestigious classy but with a modern approach.
LeGassick website Oven was asked to create an online presence for Legassick that not
Oven came to the conclusion fairly quickly that Classic Stone offers
only told their story and represented the company but also was a
a lot more than stonemasonry and should call themselves ‘Stone
modern online store. The website design had to be simple to use link
Masters’. This was incorporated into the positioning line of the logo.
with social media.
The company’s colour were also changed to black and gold to give a more classic feel. Elegant well-spaced letters were used in the final
Oven designed and custom built a site that is not only easy to use
logo as well as the creation of an icon. The icon consists of of two C’s
and elegant but expandable with a backend CMS that the client can
forming an S.
access any time, any where.
SUMMARY Oven creative has a goal to make their clients have an exciting, beautiful and memorable time and experience when working with them. They are always on the lookout for new channels and ideas to help push their clients’ brands forward.
CORPORATES Most large corporates has an in-house designer to do their business’ projects. It is huge and very interesting in terms of working. There are many corporates in the world. They keep growing larger, and new corporates keep on coming.
8th Floor, Wisma 46 - Kota BNI, Jl. Jend. Sudirman Kav. 1 Jakarta 10220, Indonesia. +62-21 574 5808 www.map-indonesia.com
SUMMARY Mitra Adiperkasa is a the largest retail company in Indonesia. They have their own designers in their company. The company has an aim to bring health, happiness and a more fulfilling lifestyle to our valued customers through our portfolio of world class brands, delightful shopping experience and omni-channels. The designers in the company help designing in both the company’s identity and the brands which is held by the company. It is going to be a great experiece to be able to work in a large company like MAP. These designers make the advertisements, brand identities, websites and many more.
WORKS
+62 21 7235 408 info@boga.id www http://pepperlunch.id/kakao-talk-exclusive/. boga.id
SUMMARY Boga group is one of a famous food and beverages company in Indonesia. It has great food brands with great designs. One of the reason I like this company is because i am very interested in having an experience of working with a food and beverages company like Boga group.
WORKS
Gandaria 8 Office Tower Level 29 Jl. Sultan Iskandar Muda Jakarta Selatan 12240 Indonesia info@ismayagroup.com
SUMMARY Ismaya group is another large company in Indonesia. It involves lifestyle, events and food&beverages. They have strong concepts and ideas, great brandings and many other amazing works. People, especially teenagers are very interested in the works of this company. It is a trend to many people in Indonesia, and also a lifestyle.
WORKS