Tennessee

During the conference, we will be showcasing our cuttingedge Trico software and equipment. During the demonstration, we will provide attendees with the unique opportunity to have their scalps examined, offering a comprehensive understanding of their current condition. Using our advanced software and state-of-the-art equipment, we will capture detailed images of participants' scalps, allowing us to delve deep into the underlying factors affecting scalp health. This analysis will reveal valuable insights, such as hair follicle status, sebaceous gland activity, and potential issues or abnormalities. Our demonstration aims to educate attendees on the importance of scalp health and empower them to make informed decisions about their hair care routines. In addition, by understanding what's happening on their scalps, individuals can proactively address concerns like dryness, dandruff, or other conditions.

We invite you to visit our booth, where our experts will be available to showcase our Trico software and equipment, providing a personalized glimpse into the state of your scalp and offering tailored recommendations for optimal scalp care.

The history of Ellen Wille began with a suitcase full of ideas.

Wille is a self-made hair designer who built a global brand from a small company. After completing her studies in Paris, the company was established in 1967. A commitment to the highest quality shapes the corporate philosophy, which is what the Ellen Wille name stands for. As one of Europe's top brands for more than 50 years, Ellen Wille has been making waves in the U.S. for the past 10 years.

Her styles feature her passion for modern flair, classic elegance, and of course her iconic natural density that makes her wigs look and feel the most natural. Attention to detail is what made Ellen Wille famous in the European market.

That same high-quality focus is why this brand is quickly becoming a top brand in the U.S. market as it is in Europe.

Ellen Wille approaches her design and innovation unlike any other designer and manufacturer in the business. Her passion for wig perfection is evident — she guides every meticulous detail, and each Ellen Wille wig is unique. All aspects of an individual style, from the hair fiber to the coloring to the cap design, are about ensuring the most beautiful look, natural movement and comfortable fit. Wille remains involved in every detail of design, from the first idea to the finishing touches.

We are thrilled to make Ellen Wille’s debut at the American Hair Loss Council’s annual event to introduce you to our U.S.-based team and colleagues that will be here from Germany. Join us to experience the unique and luxurious brand that is Ellen Wille. Gain insights about alteration and customization techniques that will take your salon service model to the next level, providing your clients with the ultimate luxury experience.

As the account supervisor at enCOMPASS Advertising Agency, Elizabeth Suarez brings a wealth of knowledge and expertise to the hair restoration industry.

With more than a decade of experience partnering with dozens of hair studios, enCOMPASS has become a leading marketing expert in the industry. Their wealth of data provides them with a unique advantage when it comes to creating marketing campaigns that are both effective and efficient.

Suarez's seven years of experience in the hair industry have allowed her to gain invaluable insights into the marketing landscape of the industry. This year, the focus of the American Hair Loss Council's class is on how studio owners can make educated decisions on where to allocate their marketing dollars. With the digital landscape constantly evolving and offering an endless array of tactics and channels, it can be difficult for studio owners to determine which approach is best for them. That's where Suarez and enCOMPASS come in.

The class is designed to equip studio owners with the knowledge and data they need to make informed decisions when it comes to their marketing strategies. The goal is to help them get the most bang for their buck, maximizing the effectiveness of their marketing campaigns. By providing insights into the latest trends and tactics in the industry, Suarez and her team hope to help studio owners stay ahead of the curve and reach their target audience in the most effective ways possible.

Through the class, studio owners will learn about the latest marketing techniques, such as search engine marketing, social media marketing, display advertising, online video, email campaigns and more. They will also gain insights into how to track and measure the success of their marketing efforts, allowing them to adjust their strategies as needed to achieve the best possible results.

Suarez's expertise and enCOMPASS Advertising Agency's wealth of data make them the ideal partner for studio owners looking to improve their marketing strategies. By attending HairNow 23 American Hair Loss Council class, studio owners will gain invaluable insights and knowledge that can help them make informed decisions and maximize the effectiveness of their marketing campaigns.

Don’t forget to stop by enCOMPASS’ booth to receive industry-exclusive one-sheeters and giveaways.

Last year, Hair Visions International introduced the Axion men’s model, the new Gemtress women’s toppers and the UtraTress UltraSeamless extensions. This year, we are excited to present several new products to expand your business and will be focusing on long hair bonding techniques to help women with diffused hair loss.

Our breakout session presentations by Baha Alwardi will be an Introduction to Women's Hair Replacement. Alwardi will talk about how there is always room to learn different techniques.

"A good foundation is the key to a successful relationship. I have been teaching this class for many years and it has evolved since I learned the method," Alwardi said. "I discovered why women won’t take the next step, upgrade from 'long hair bonding' to a better alternative method of attachment. 'Long hair bonding' is only an introduction. Learn my three-dot method of application and gain women clients for as long as you are in business."

Also, Diane Donofrio will teach Introduction to Diffuse Hair Loss in Women:

The Many Causes and Solutions. Diffuse hair loss is affecting women more often than ever, causing distress and selfesteem issues. The causes are numerous and complex, and they need to be understood to offer a proper solution.

Join Donofrio in her quest to help women with diffused alopecia. Learn, inside and out, the life cycle of the hair system and the reasons why so many women will face diffuse alopecia in their lifetime. Donofrio will present the most common causes and solutions to help you, as a nonmedical professional, to properly advise and provide her with a path to healthier hair, improving her quality of life.

Join us to preview the launch of our hair creations for active kids and young adults experiencing hair loss and alopecia. We refined our cap designs to meet their every need.

The Hair Visions team will be on-hand for you to review the latest additions to our TressAllure Look Fabulous synthetic line. See live demonstrations of hair and scalp scoping with the Capilia Head First trichology program. We will also show you how to place hassle-free custom orders for the most efficient results and demonstrate the launch of our new online ordering system. We will also be demonstrating and showing how hair extensions can add a revenue source to your business.

The Hair Visions team looks forward to welcoming you to our suite of booths. Stop by to receive your gift and a chance to win valuable products and services from our popular prize wheel.

Become a Visionary at Hair Visions International. Hair. It’s what we do!

“What can we do for you next?”

Long-time hair replacement specialist Greg Taylor, whose parents created Taylormade almost 70 years ago as Taylor Topper, said he is joining his company with Hair Art International under the guidance of owners Jackie and Doris Yu.

"In a few weeks, I will be turning 77, Taylor said. "So it is with a lot of soulsearching that I, along with my team, have decided to retire.

"As you probably know, Hair Art and House of European Hair are owned by Jackie and Doris Yu. The two are among the most involved, hands-onowners in our industry," Taylor said. "Jackie and Doris are the only people I contacted when I decided to sell Taylormade. They were my first, and last, choice to take over my company. They have been offering beautiful, natural Caucasian hair products, through House of European Hair, for many years. They understand crafting natural hair."

The transition is expected to be completed in June, just in time for the

American Hair Loss Council's HairNow 23 annual conference Sept. 16-18 in Nashville, Tennessee.

The professional, member-only annual conference will be among the first opportunities for hair loss professionals to interact one-on-one with the expanded company and see the product offerings. Hair loss pros will also have to opportunity to meet face-to-face with the Yus during the three-day conference.

Doris Yu will be presenting a wig ventilation class, where attendees will have the chance to see the live demonstration. Attendees are invited to drop by their booth for more information and a ton of fun. There will be a lucky box, and reveal its brand-new product line.

While business mergers can often cause angst among some, Jackie Yu offered strong reassurance. He said all existing Taylormade pricing will continue for one year, and any product warranty concerns will be handled according to Taylormade's standards.

Any order that you have pending in Taylormade production will be completed by Taylormade artisans. During the transfer period, clients can call our office, at the existing Taylormade phone number, until everything is flowing smoothly.

We look forward to seeing you.

HairUWear and American Hairlines are excited

The company's booth will feature both ready-to-wear wigs and toppers from Raquel Welch, Gabor, and HIM as well as non-surgical hair replacement solutions for men and women from American Hairlines. Its sales and education teams will be presenting new wigs and systems with intermittent model demonstrations at the booth.

The American Hairlines classes at the AHLC's HairNow 23 conference in Nashville, Tennesse, “Men's System Application and Undetectable Cut-In Techniques, will include live model demonstrations with techniques for how to perform a seamless, natural-looking men’s system application and cut-in.

American Hairlines Educator Brandie Reyes will share her expertise in finding the perfect solution for any client.

An essential aspect of this demonstration is how to achieve looks that are fashion-forward and relevant. The future of non-surgical hair replacement is appealing to all ages; most importantly, new younger clients who are doing their research and are seeking stylists who are at the top of their game. Overcoming the taboos of past generations and misconceptions is an integral part of being a successful hair replacement specialist.

During the breakout classes, American Hairlines will feature two models and discuss options for selecting the perfect system and application techniques for different ages and lifestyles. Attendees will be able to witness first-hand their dramatic before and after.

American Hairlines is celebrating more than 40 years in non-surgical hair replacement systems for men and women. Its longevity is due to its consistent unsurpassed quality, innovative design, and superior customer service.

EDUCATOR: Brandie Reyes

Reyes is a successful hair replacement specialist and stylist from Phoenix, Arizona, since 1996. She has traveled North America with American Hairlines since 2005, sharing her passion and knowledge of non-surgical hair replacement and American Hairlines products with industry professionals. As the featured presenter and educator at countless hair loss symposiums, trade shows and training workshops, Reyes inspires those she meets, not only providing them with technical and product knowledge but also giving them the tools to help develop their businesses. Reyes's work has been featured on television, catalogs and HairUWear marketing materials.

American Hairlines and HairUWear offer various training options; hands-on workshops, in-studio training opportunities, and virtual options for non-surgical hair replacement. Email education@ hairuwear.com , visit www.hairuwear.com or contact your account executive for additional information.

We cordially invite you to stop by and visit us at our booth during the American Hair Loss Council's HairNow 23. Take advantage of exploring our cutting-edge technology and witness firsthand the exceptional quality standards of our custom and stock hair products.

To enhance the precision and customization of our services, we utilize our state-of-the-art 3D scanner, specifically designed for accurate scalp measurement, enabling us to create tailored wigs that perfectly match individual requirements. Experience the exclusive unveiling of our enhanced version of the 3D scanner showcased last year at HairNow 2022 in Charlotte.

Hi-Mo is a South Korean-based company with 65 retail and service facilities. Additionally, Hi-Mo has four state-of-the-art factories with more than 3,500 technicians who provide nothing short of near perfection at every stage of production.

See for yourself the artistry of production that puts Hi-Mo in a class of its own. Research and development innovations over the years by Hi-Mo have propelled the company to become a global giant in the