Nashville, Tennessee

Asian markets. Our booth will be staffed by company technicians who will be demonstrating and explaining all aspects of their hair products and our newest computerized 3D scanner machine that ensures a perfect fitting fully customized finished product for you and your clients' complete satisfaction. Be the first in your area to offer the exclusive Hi-Mo approach and products into your market.

Our educational class during the conference is titled Hair Science and

Technologies. The class is designed to help you understand the dynamics and interactions of natural human, processed human hair and man-made advanced synthetic fibers.

Learn how to determine the quality of hair so as to not be disappointed or confused. Also featured will be a complete computerized 3D custom mold scanner that provides the perfect fitting hair products available in the global markets.

We are all here to talk about hair. Each of us comes with a different point of view, but we have one goal: To make the people who come to us feel good. It is our job to figure out how we can help them, each of us with our own specialization. We want to talk to you about the study of hair, with a technique well-known in Italy and widely used by trichologists: microscopy in polarized light.

There are no secrets for a microscopist technician. We can tell things like the diameters of the hair stem to the anchoring system. We can even figure out what is making the hair fall out and weakening it to see if is a nervous system factor, whether from digestive problems or even from sleep deprivation problems.

The Italian Academy of Hair Microscopy's goal is to provide some important answers to our clients, better study the hair and all the metabolisms around it, understand if all the therapies and treatments really work, and quantify with precise numbers all the results.

The I.A.H.M. booth at the American Hair Loss Council's HairNow 23 gathering will have experts available to answer questions. And if you are a member of the World Trichology Society let us know.

The I.A.H.M is an Italian academy of hair microscopy that holds courses in the United States, Brazil, Canada and Europe. For information email iahmicroscopy@gmail.com

Dr. Martina Candido is a biotech specialist with a master's degree in trichological science from the University of Florence in Italy. She has suffered from alopecia areata for more than a decade now. Her mission is to help people that suffer from hair loss and hair-related issues. She is a lecturer in microscopy in polarized light, coordinator of tricoItalia and co-founder of IAHM, which is supported by The Italian Society of Hair Restoration and Surgery. Currently, she is focused on training other professionals to spread the science behind trichology. She will teach the breakout class: What Happens When The Hair Falls Out? What really happens when hair falls out? How does the fall occur? What tissue the hair is wrapped in, how it deteriorates, and why?

Are you ready for the hair replacement revolution? Our class, "Client Consultations: Building Trust and Setting Realistic Expectations in the Social Media and Post-COVID Era" is designed to help you rethink, support, or improve client consultation practices for clients interested in alternative hair options.

Whether you're a hair replacement expert or just starting out, this collaborative class will help you explore best practices to deliver outstanding consultations that inspire confidence in your clients.

With social media powerhouses like Tik Tok and YouTube leading the way, the hair replacement experience — and client expectations — are being redefined. But with this shift comes a potential downside. Some clients may have misconceptions about the process, maintenance, and realistic options for these key services you’re offering.

To ensure your clients are fully informed, exploring alternative (and customized) consultation approaches may be a way to elevate client adoption and loyalty. Moreover, in this post-COVID age, it’s crucial to adapt your consultation methods to appeal to a brand-new clientele. As the world navigates through changing times, being flexible and open to adapt may help you attract and retain clients.

The class will be led by Jerry Holt and Jessica Catalde, two industry pros with decades of experience and different perspectives on client consultations. They will share their approaches for clients interested in semi-permanent men's hair replacement, women's toppers, and wigs, with consideration for both human hair and synthetic options. They will be demonstrating how to customize your consultation to partner with the stylists delivering the service (if it’s not the consultant) and ensure that client expectations are realistic, achievable, and personalized.

Your goal is to create a comfortable and supportive environment for your clients. Asking the right questions to understand your client's needs, preferences, and expectations — especially as it relates to their budget, maintenance, and ability to commit time for regular appointments — is key. This will help you recommend the best solutions and options (product and service type, human hair or synthetic options, attachment methods, etc.) that will meet their specific needs and exceed their expectations.

The IHI Team is looking forward to seeing you at the HairNow 23 Conference. Come see us on the vendor floor.

Joli Caméléon is a more affordable premium European hair Brand. Many of your peers choose us as their primary vendor or as their go-to backup when their primary vendor cannot deliver on time.

If you would like to know more about today’s Joli Caméléon, visit us at our triple booth at the American Hair Loss Council’s HairNow 23 in September or set up a private conversation.

Our products feature:

• No-odor, antibacterial perimeter-bondable toppers. In stock in four base sizes or custom. Check out our PüR Silver collection.

• And, at AHLC for the first time, PüR Silver no-odor toppers are now available for men too.

• Joli Dancer is among the industry’s best-performing and beautiful, non-bonded prosthetics for those with active alopecia.

• Luxury European hair? We’ve got that at competitive prices.

During our class at HairNow 23, Caméléon BondAbility will be taught by Shanna Moll. You will learn how to bond where you need to on a safer, cleaner, more comfortable base. No shaving is required. It is the perfect bond for fine European hair toppers. Let your clients keep all the hair they have, just add more. See how to create a better, safer, and cleaner attachment method, uniquely taught by one of the most experienced educators in the U.S.