September 16-18 ◆ Nashville, Tennessee

This year, we are thrilled to showcase our extensive selection of upscale products. From men's and women's hair replacement systems and accessories to our ProGen Global brands and Luxia Artiss European hair extensions, we have something for everyone.

Get ready for an exclusive preview of our latest groundbreaking products. Be amazed by our AI scalp grader, which utilizes artificial intelligence to analyze the scalp and hair in a fraction of the time compared to other cameras. We also are proud to introduce our patented tape-in extensions, set to revolutionize the industry.

Join us at our booth to interact with industry professionals and educators who have been instrumental in helping others succeed alongside New Image Labs. Learn from the expertise of Ricky Knowles, Keith Zimmerman and Marcelle Laurenne, who have years of experience in teaching and mentoring.

Karyna Fields will delve into the world of the best hair extensions featuring our double-drawn 100% European Luxia Artiss hair extensions and will go into the proper care techniques with our innovative Or & Argan Hair Care Collection, designed to repair, enhance, and preserve hair without weighing it down.

During our classes, you will gain valuable knowledge on analyzing your clients' scalp, hair and cuticles using Pro|Gen Probe devices, as well as find solutions for various scalp and hair issues such as dryness, damage, oiliness, dandruff, sensitivity, hair loss, and product buildup with our Active Care In-Salon Treatment.

You will discover our exceptional Nutrifuse line, specially formulated for the hair replacement industry. We will also introduce you to our Fiberbond and Luxia Artiss hair fibers and teach you how to apply them to both male and female clients.

Unlock the secrets to running a successful hair replacement business as we guide you through completing a custom order form with Debbie Metz who will share her expertise and will provide tips and tricks to optimize your next order. Implementing these tips will help you maximize profits and achieve success in the hair replacement industry.

By visiting our booth, you will have a chance to win top-of-the-line complimentary products, experience our advanced and efficient AI Scalp Grader camera in action, and have an exclusive look at our new tape-in extensions. But that's not all. Attendees will also have an opportunity to win tickets to our next CrossFit event at our West Palm Beach, Florida, headquarters and so much more.

Don't miss out on this incredible opportunity. Join us at the New Image Labs booth and you might just win a complimentary Nutrifuse Kit, Or & Argan Kit, or your new favorite coffee mug.

This is where we introduce hair extensions.

Hair extensions have become increasingly popular in the hair replacement world and for good reason. In addition to being a high-margin revenue stream, hair extensions offer an easy, affordable and customizable solution for your client’s hair loss problem — without the psychological commitment.

This is where we introduce OnStage Hair Extensions.

On Stage Hair Extensions are not only faster and easier to learn — they also offer a reusable, sustainable, ethically sourced, and cost-effective hair loss solution. This trust and value are crucial when introducing a hair replacement product to your existing client base. These seamless, natural-looking extensions are the benchmark of the beauty industry and can be effectively used to achieve many of your clients’ hair goals.

Another benefit of offering OnStage Hair Extensions is that it can help attract new clients who may not have been interested in traditional replacement services. By offering this service and a particular product line, you can expand your clientele and increase your revenue.

Finally, OnStage Hair Extensions can help keep salon employees engaged and motivated by giving them a new challenge, an opportunity to develop their skills, and a path to prosperity.

At our booth during American Hair Loss Council's HairNow 23, you will see how quickly On Stage Hair Extensions can create customized hair replacement solutions that will set you apart from the competition.

Our innovative and unrivaled application technique makes it the perfect service addition for a more modern approach to addressing your clients' hair loss needs. Our superior quality, reusable and ethically sourced hair is available in multiple lengths, textures and application methods — making it the most versatile product on the market today. Come see and touch our hair personally! Try it for yourself!

With more than 30 years of experience as a professional stylist, Bernard Ory has a passion for the hair industry. He began his career in his hometown of Slidell, Louisiana, and launched On Stage Hair Studio, a full-service salon that specializes in hair extensions and hair replacement services. Today, Ory is internationally recognized as an expert in hair extensions and hair replacement and is often hired to teach the latest hair addition techniques.

Ory is passionate about helping stylists succeed and offering them the opportunity to learn the skills needed to be professional, prepared and profitable in this competitive industry. Ory also co-owns and operates SHE Hair USA, On Stage Hair Extensions and The Profitable Stylist Academy — distribution companies that retail ethically sourced extension hair, products, machines and advanced online education to salons and stylists around the world.

He is committed to bringing innovative and quality hair extension and hair replacement products to the market and is excited to share his extensive knowledge with fellow professionals.

Sara Micallef, founder of Project Hair Co., will introduce her coaching and mentoring services as well as her fully customizable courses in hair replacement, during American Hair Loss Council's HairNow 23 in Nashville, Tennessee.

She is known for her techniques and her ability to connect with clients, ensuring the best results.

At Project Hair Co.'s booth you will find giveaways, raffle baskets with some of a hairdresser's dream products, brochures, a video loop, Instagramworthy content/photo ops, social media follow-for-follow, as well as demonstrations on blend cutting techniques. at HairNow 23 and drop by the Tabengin Consulting booth to discuss your social media presence and get a tip or two. Why should you embrace the power of video in your social media?

During her break out class she will teach on connecting with clients. Finetune your ability to connect with clients! Provide clients with the highest level of care and support by exhibiting a compassionate and empathetic approach, ensuring that each client feels comfortable, well-informed, and confident throughout their hair restoration journey. Along with consistently demonstrating a high level of technical skill, professionalism and work ethic − we will highlight how we can show a genuine commitment to delivering outstanding results.

Micallef has 11 years of experience servicing hair replacement clients, is in high demand, and is passionate about delivering exceptional results. Her dedication to ensuring her clients are confident with their hair is remarkable.

She also started a support group for people with fine or thinning hair called Fine Hair Friends on Facebook that currently has just over 50,000 members worldwide.

Micallef's enthusiasm translates over to her teaching methods with her students. The students that have taken Project Hair Co.'s courses in hair replacement attested to gaining knowledge, and tips, and have said they gained confidence in delivering the best service. Students enjoy the fact that her courses are fully customizable — meaning that they can choose which topics to learn and what will benefit them as an individual or as a salon in general.

Project Hair Co. invites you to stop by our booth and network. We would love to get to know you as a person, your story, your passion, what makes you excited about this industry, and what you do in your career. We so look forward to meeting you.

Are you ready to enhance your social media presence? Catch "Power Up Your Social Media Strategy: Discover the Impact of Video Content for Unparalleled Engagement and Conversion!"

In today's fast-paced digital age, social media connects people to businesses and communities worldwide. Video is the undisputed champion of content types, capturing consumers and generating engagement and yes, video for social media can boost your online presence.

What can video content do for you?

Grab Attention: Videos catch attention. It is more engaging than static images or text since it is dynamic and visually appealing. Videos in your social media strategy can hook visitors right away, making them more likely to watch, share and connect.

Convey Emotions and Stories: Video is a versatile medium that allows your business to convey emotions, tell stories, and create authentic connections. Whether through heartfelt testimonials, behind-the-scenes glimpses, or product demonstrations, videos provide a unique opportunity to evoke emotions and foster a deeper connection with your audience. By leveraging this emotional impact, you can humanize your brand and create relationships with your followers − the social in social media.

Boost Engagement and Reach: Due to its high interaction, social media algorithms favor video content. Videos are prioritized in Facebook, Instagram and TikTok feeds. Likes, comments, and shares show algorithms that your material is important, increasing organic reach. Video on social media boosts your messaging and internet presence.

Help Your Audience Remember: Studies have shown that people tend to remember things better when they are shown on video. Videos use sight, sound and movement to make your content easier to remember. Videos can help you explain complicated ideas whether you're trying to teach your audience something about hair loss, share a lesson on how to care for their hair, or give them an update on your business. By showing your message in a video, you make it more likely that your followers will understand, remember, and share it.

Encourage Action: Video material has been shown to get people to act and buy. By adding compelling calls to action to your videos, you can get people to do what you want, like sign up for your newsletter, check out your website, or buy something. Videos can be used as strong tools to get your audience to take the next step and get more involved with your brand or business. Some examples include an interactive end screen, a swipe-up link, or a promo code.

The popularity of video on social media isn't just a passing fad. It's a sign that it works well to engage and sway people online. Video content stands out because it has a unique mix of visual appeal, the ability to tell a story and emotional effect. This lets you connect with your target audience in meaningful ways. Adding video to your social media strategy can set you apart from the competition, get more people to interact with you, reach more people, and hit your goals.

Embrace the power of video to open new opportunities for social media connection and success.