The Case for Small and Mighty

Why Less Was More for My Business…and My Family.

By John Rutter, Owner, John Rutter Hair Solutions, Morgantown, WV

In the world of owning a hair replacement studio, there is a prevailing notion that bigger may be better. Many owners strive to expand their space, increase their staff, and cater to a larger clientele. However, the truth is that "bigger is not always better" when it comes to running a successful business. For me, it was a difficult decision between downsizing or consolidating. I went from 12 chairs, nine private suites, and three multi-chair rooms in two locations (two states) to four private suites and five chairs in a single location.

I now realize that there are significant advantages to keeping things smaller and focused. A smaller, more intimate business offers unique benefits for both owners and clients.

Personalized Experience: One of the key advantages of a smaller studio is the ability to provide a more personalized experience for clients. With a smaller staff and clientele, the staff and I can focus on building more meaningful relationships with each client, understanding their unique preferences, and tailoring services to their individual needs. This personal touch can lead to greater client satisfaction, loyalty, and wordof-mouth referrals.

Increased Attention to Detail: In a more intimate setting, staff can maintain a high level of quality and attention to detail in every transaction. From cut-ins to color and hair extensions, each client receives the full attention of the stylist without feeling rushed or overlooked. This focus on quality over quantity can set a smaller salon apart from larger competitors; and attract clients seeking a top-notch experience. We actually can charge a premium for the individual attention.

Strong Sense of Community: Smaller studios often foster a sense of camaraderie among staff and clients and community. The intimate setting allows for more meaningful interactions, open communication, and a welcoming atmosphere where everyone feels like part of a close-knit family. This sense of belonging can enhance the overall salon experience and create a supportive environment for both clients and staff.

Lower Overhead Costs: With fewer staff members doing more specialized work, studio owners can achieve greater financial stability and profitability with less wasted time. This can provide more flexibility in pricing, marketing efforts, and investing in quality products and training for staff.

Flexibility and Adaptability: Smaller studios are often more agile and adaptable to changes in the market or industry trends. Owners can quickly implement new services, adjust pricing strategies, or introduce creative promotions without the bureaucratic hurdles that larger businesses may face. This flexibility allows smaller salons to stay competitive, responsive, and in tune with the evolving needs of their clients.

The allure of a large studio was once enticing. However, I feel there is undeniable value in the intimate and focused nature of a smaller setting. From offering personalized experiences and attention to detail to fostering a strong sense of community and maintaining financial stability, small studios have plenty to offer both owners and clients. Ultimately, success in any industry is not always measured by the size of the company, but by the quality of relationships built, the level of service provided, and the passion and dedication that salon owners bring to their craft.

All the while this has allowed me to enjoy more time away from the chair and spend more time with my family and personal activities.