BRAND GUIDELINES CATALOG
BRAND GUIDELINES CATALOG
2014
About Us Optimum Systems is an innovation-based company that provides end-to-end Information Technology solutions, services and products for businesses. Our edge for success in IT business is technical expertise, up-to-date knowledge and efficient management. We are proud of our high caliber human capital who can deliver the best solutions. Best solutions, as we see them, are the most efficient using latest technology at the best price. Optimum Systems is partner of major IT vendors and organizations including: Microsoft, Sage, Dell and CompTIA.
Content LOGO Our logo............................................................2 Symbol............................................................2 Logotype...........................................................3 Logo Clear Space............................................4 Logo Vertical & Horizantal Use................5 Minimum logo size...........................................6 Logo Vertical Colorful Use...........................7 Logo Horizantal Colorful Use.....................8 Logo Vertical W/B Use...................................9 Logo Horizantal W/B Use.............................10 Logo Horizantal and Vertical Min. Use....11 Design Elements .................................................13 Design Elements ...............................................14 Logo Wrong Using..........................................15 Logo Wrong Using........................................16 Color Palette Corporate Colors With Codes.....................17
FONT (CHARACTER) Outdoor Sign..................................................33 Corporate Font................................................17 Interior Sign....................................................34 Second Font.....................................................18 PROMOTIONS DESINGS OF PRINTS Bag.....................................................................35 Business Card..................................................19 Pen.....................................................................36 Letterhead........................................................20 Wall Clock........................................................37 Envelope...........................................................21 T-Shirt...............................................................38 Presentation Folder.......................................22 Coffee Cup......................................................39 CD Envelope and Disk..................................24 Hat.....................................................................40 Magazine /Report Cover..............................25 Usb Flash Disc................................................41 Magazine Ad Template.................................26 CARS DESING Trifold Brochure...............................................27 Small Car Design...........................................42 Note Block........................................................28 WALLPAPER Resume..............................................................29 Computer Wallpaper...................................43 Staff ID Card.....................................................30 OUTDOOR PRINTS Billboard...........................................................31 CLP......................................................................32
Our Logo
Logo
Logotype
2
Symbol
Symbol
100 mm
100 mm
74 mm 66 mm
3
Logotype
Candara Bold
Candara Regular
2.5 a 6a 8a Note: the logotype typography has been carefully spaced, and should not be changed, or re-typed. The ‘Optimum’ and ‘Systems’ are vertically aligned.
4
Everyone Needs A Little Personal Space
To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space —free of type, graphics, and other elements that might cause visual clutter - to maximize the recognition and impact of our identity. To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected. When the logotype or full name is used, a clear space of 50% the symbol’s height should be maintained. In special circumstances when a 50% clear zone isn’t available or possible, use the second option of 25% clear space.
50%
50%
5
Logo Vertical & Horizantal Using
6
Minimum Logo Size
There are no predetermined sizes for the Optimum Systems logo. Scale and propor- tion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the logo. In print the minimum size is 0.8�. For digital uses the minimum size for the standard logo is 100 pixels. 100 pixels is the smallest size apart from when using an ICO. There is a specific file for ICO’s which is a 16px tall file.
Logo
Symbol
Favicon (ICO file)
Minimum size 150px
Minimum size 50px
Minimum size 16px
7
Logo Vertical Colorful Using
8
Logo Horizantal Colorful Using
9
Logo Vertical W/B Using
10
Logo Horizantal W/B Using
11
Logo Different Using
12
Design Elements
13
Logo Wrong Using
PLEASE DON’T... To maintain the integrity of the Optimum Systems logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines. The examples shown here illustrate possible misuses of the Optimum Systems logo that should be avoided.
DON’T create a logo lockup with text
14
DON’T rotate the logo
DON’T rearrange the logo elements.
DON’T stretch the logo
DON’T change the proportions between the symbol and logotype
Logo Wrong Using
DON’T create a gradient logo “We have One”
DON’T use non-approved colors
DON’T use the symbol as a holding shape for imagery or graphics
DON’T place the logo on a color without sufficient contrast
DON’T add a drop shadow to the logo
15
Color Palette
Optimum Systems brand colour palette is as much a part of our identity as our logo. The colours have been chosen to reflect the vibrant diversity that makes Optimum Systems brand so special. These colours should be used across all brand touch points to enhance the visual integration of all our communications.
Printing and Screen
C 36 M 100 Y 55 K 35
C 100 M 80 Y 40 K 30
C 100 M 80 Y 40 K 00
C 00 M 00 Y 00 K 90
Gradients
C 43 M 82 Y 00 K 00
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C 36 M 100 Y 55 K 35
C 36 M 100 Y 55 K 35
C 09 M 100 Y 41 K 00
C 43 M 82 Y 00 K 00
C 00 M 99 Y 01 K 00
C 00 M 00 Y 00 K 90
Fonts
TextaAlt-Light ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
GE Thameen - Light يونمكقفغعظطضصشسزرذدخحجثتبأ ا ى ؤآ إ ء ئ 1234567890 !*” ) (؛/ ٪ : $ @ ><؟+=-
TextaAlt-Regular ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
GE Thameen - Book يونمكقفغعظطضصشسزرذدخحجثتبأ ا ى ؤآ إ ء ئ 1234567890 !*” ) (؛/ ٪ : $ @ ><؟+=-
TextaAlt-Medium ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
GE SS Unique - DemiBold يونمكقفغعظطضصشسزرذدخحجثتبأ ا ى ؤآ إ ء ئ 1234567890 !*” ) (؛/ ٪ : $ @ ><؟+=-
TextaAlt-Black ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
17
Business Card 1
18
Business Card 2
19
Letterhead (a4)
20
DL Envelope
21
Presentation Folder
22
CD Cover and CD
23
Staff ID
24
Bag
25
Mug
26
Van
27
Outdoor Sinage
28
Wallpaper
29
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