Brand Guidelines
BRAND GUIDELINES CATALOG
2014
About Us
Grand Incorporation Group is a luxury holding, designed to create future market trends. GIG strong asset base and diversified investment matrix in the luxury markets makes the group a low investment risk thus ensuring a healthy and organic growth for its continued aggressive expansions. GIG structure covers the Health and Lifestyle , Luxurious Spas, Real Estate, Business Centers and Car Accessories among others The group has developed series of quality assurance systems, quantitative analysis and process mapping for identifying and creating markets trends within the luxury industry. The result of the structure and strategy has been a balanced mix of partners, subsidiaries and network that has a unique market positioning. While we continue to grow our structure and increase our product range and services we strive at creating secular trends and diversified options. GIG strength lies with its people who are, and will continue to be, the most important integral part of the Group success and growth. Our continuous training and development programs supports the corporate objectives of achieving High Standards, Ultimate Customer Satisfaction, Premium Products or Services of the highest Quality, Outstanding Performance and Continuous Growth and Development. GIG differentiate itself by being the only brand that specializes in the luxury market and focus its efforts on its success by using the latest technologies and most importantly the most qualified staff.
Content
LOGO Our logo............................................................2 Symbol............................................................2 Logotype...........................................................3 Logo Clear Space............................................4 Logo Vertical & Horizantal Use................5 Minimum logo size...........................................6 Logo Vertical Colorful Use...........................7 Logo Horizantal Colorful Use.....................8 Logo Vertical W/B Use...................................9 Logo Horizantal W/B Use.............................10 Logo Horizantal and Vertical Min. Use....11 Design Elements .................................................13 Design Elements ...............................................14 Logo Wrong Using..........................................15 Logo Wrong Using........................................16 Color Palette Corporate Colors With Codes.....................17 FONT (CHARACTER) Corporate Font................................................17
Second Font.....................................................18 Pen.....................................................................36 DESINGS OF PRINTS Wall Clock........................................................37 Business Card..................................................19 T-Shirt...............................................................38 Letterhead........................................................20 Coffee Cup......................................................39 Envelope...........................................................21 Hat.....................................................................40 Presentation Folder.......................................22 Usb Flash Disc................................................41 CD Envelope and Disk..................................24 CARS DESING Magazine /Report Cover..............................25 Small Car Design...........................................42 Magazine Ad Template.................................26 WALLPAPER Trifold Brochure...............................................27 Computer Wallpaper...................................43 Note Block........................................................28 Resume..............................................................29 Staff ID Card.....................................................30 OUTDOOR PRINTS Billboard...........................................................31 CLP......................................................................32 Outdoor Sign..................................................33 Interior Sign....................................................34 PROMOTIONS Bag.....................................................................35
2 Logotype
Logo
Symbol
Our Logo
Symbol
100 mm
11.862 mm
100 mm
64 mm 43.486 mm
16,6 mm
3
Logotype
Helvetica Neue
AXtAdvertising
Condensed Bold
Bold
1.1 a
6a 8a Note: the logotype typography has been carefully spaced, and should not be changed, or re-typed. The ‘Arabic’ and ‘English’ aren’t vertically aligned.
4
Everyone Needs A Little Personal Space
To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space —free of type, graphics, and other elements that might cause visual clutter - to maximize the recognition and impact of our identity. To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected. When the logotype or full name is used, a clear space of 50% the symbol’s height should be maintained. In special circumstances when a 50% clear zone isn’t available or possible, use the second option of 25% clear space.
50%
50%
5
Logo Vertical & Horizantal Using
6
Minimum Logo Size
There are no predetermined sizes for the Demand Media logo. Scale and propor- tion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the logo. In print the minimum size is 0.8�. For digital uses the minimum size for the standard logo is 100 pixels. 100 pixels is the smallest size apart from when using an ICO. There is a specific file for ICO’s which is a 16px tall file.
Logo
Symbol
Minimum size 100px
Minimum size 80px
Favicon (ICO file)
Minimum size 80px
7
Logo Vertical Colorful Using
8
Logo Horizantal Colorful Using
9
Logo Vertical W/B Using
10
Logo Horizantal W/B Using
11
Logo Different Using
12
Design Elements
Pattern
13
Design Elements
Gig With Other Logos
Logo With Slogan
professional solutions for your business
14
Logo Wrong Using
PLEASE DON’T... To maintain the integrity of the Demand Media logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines. The examples shown here illustrate possible misuses of the Demand Media logo that should be avoided.
DON’T create a logo lockup with text
DON’T rearrange the logo elements.
DON’T rotate the logo
DON’T stretch the logo
DON’T change the proportions between the symbol and logotype
15
Logo Wrong Using
DON’T create a gradient logo “We have One”
DON’T use non-approved colors
DON’T add a drop shadow to the logo
DON’T use the symbol as a holding shape for imagery or graphics
DON’T place the logo on a color without sufficient contrast
DON’T use Gold or Gray on a color background
16
Color Palette
GIG brand colour palette is as much a part of our identity as our logo. The colours have been chosen to reflect the vibrant diversity that makes GiG brand so special. These colours should be used across all brand touch points to enhance the visual integration of all our communications. Printing
PANTONE 876 C
PANTONE Cool Gray 11 C
Secondary and Screen
C40 M50 Y90 K10
C00 M00 Y00 K90
C00 M100 Y15 K70
PANTONE 877 C
Screen gold gradient
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Fonts
18
Texta-Light ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
TextaAlt-Light ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
Texta-Regular ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
TextaAlt-Regular ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
Texta-Medium ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
TextaAlt-Medium ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
Texta-Black ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
TextaAlt-Black ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
Second Helper Font + Arabic
Myriad Pro - Regular ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
Myriad Pro - Semi Bold ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
Myriad Pro - Light ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
Myriad Pro - Bold ABCDEFGHI‹JKLMNOÖPRSfiTUÜVWXYZ abcdefgh›ijklmnoöprsfltuüvwxyz 1234567890 !*”’( ) / % : $ ?<>;@&«+=-
GE SS Unique - Light ظطضصشسزرذدخحجثتبأ يونمكقفغع ا ى ؤآ إ ء ئ 1234567890 !*” ) (؛/ ٪ : $ « @ ><؟+=-
GE SS Unique - Bold ضصشسزرذدخحجثتبأ يونمكقفغعظط ا ى ؤآ إ ء ئ 1234567890 !*” ) (؛/ ٪ : $ « @ ><؟+=-
19
Business Card 1
20
Business Card 2
21
Letterhead (a4)
22
Envelope
23
Presentation Folder 2
24
CD Cover and CD
25
DVD Front
26
DVD Back
27
DVD Inside 1
28
DVD Inside 2
29
Magazine Ad Template
30
Staff ID
31
Bag
32
Mug
33
Van
34
Outdoor Sign
35
Billboard
36
Desctop Wallpaper
37