s u t c e
t i K or
5 1 20
p s o r P
s n o p S
Contact: Shonika Proctor 202.596.5850 sponsor@dunkfitkids.com
www.dunkfitkids.com 1 Dunk Fit Kids Sponsorship
00
Table of Contents
00 00
12
What is DunkFIT Kids?
12
Mission & Community Presence
12
Jumpologists and Dunkologists
12
Event Purpose & Objective
12
Market Profile
12
Ancillary Products & Services
12
Marketing/PR & Promotion Plan
12
Sponsorship Grid
Appendix Exhibit A: Budget & Expenses
2 Dunk Fit Kids Sponsorship
Dear Prospective Sponsor: W
ho’s got the dunks with the 360 spin? Whether it was C-Web on Sir Charles, Clyde’s Glide, J.R. Rider’s East Bay Funk or Dr. J over Coop, in the game of basketball nothing quite captures the magic of basketball more than the slam dunk. What was once considered a playground high-light, has has evolved into both a science and an art form. Believing that the dunk nor the pioneers who brought notoriety to it received the respect they de-served, Timothy ‘Kick the Backboard’ Stanfill founded the National Dunking Association of America (NDAA) in 1999. Throughout the years he’s hosted hundreds of slam dunk clinics around the U.S. and along the way filmed thousands of hours of video interviews with dunkers (and those who love them). As Tim works to prepare the next generation to continue his life’s work, he decided what better way to do it than to bridge young athletes with legendary dunkers and a world class training team??!!
dest Jumper on the Planet’ by Yahoo Sports - this one one of a kind camp introduces young athletes (6-18) slam dunk history; jump and dunk theory; and proper nutrition necessary to perform at the elite level. We’re currently hard at work preparing for the DunkFit Kids pilot and Mid-Atlantic Mini Exhibition Tour, where we will connect with thousands of youth and their families in NYC, New Jersey, Pennsylvania, Washington, DC, Maryland, Delaware and Virginia. We would be immensely grateful if we could have your financial support to increase our social impact.
The result - DunkFit Kids, a joint-venture between NDAA and IDEAL School & Academy (NYC).
Please contact Shonika Proctor, our Growth & Logistics Director at sponsor@dunkfitkids.com or 202.596.5850 (MST) to discuss your personalized sponsorship package today.
Co-produced with Wayne ‘Above & Beyond’ Clark (ESPN Slam City Vertical Jump World Record Holder, 70 inches) and Buddy Lee named the ‘Bad-
Always Taking it to the Hoop, Tim, Wayne, Buddy & The DunkFIT Kids Team
3 Dunk Fit Kids Sponsorship
What is DunkFIT Kids? Here’s who’s shaping the heart of hoops! The slam dunk transcends individual, social, political, geographical, cultural and economic boundaries and binds us globally. Shouldn’t the way we introduce fitness and lifestyle choices to young people be the same? Hence the inspiration behind DunkFIT Kids. “One part training camps. One part exhibition tour. 100% Fun!”
Camps DunkFIT Kids is a weeklong specialty dunking 4 Dunk Fit Kids Sponsorship
camp (NYC) for young athletes ages 6-18. The pilot camp will be offered seasonally for a minimum of 8 weeks in 2015.
Camp Highlights: • Slam dunk history • Jump & Dunk theory • Nutrition with hands on training • World class athletes & celebrity guest dunkers • Personalized video highlight reels
Mini-Exhibition Tour Given the seasonal aspect of our program, in order to bring wider recognition to the brand as well as our partners, we are also doing a series of exhibition. Since the tour is not self-branded, we have decided to identify it as a ‘Mini Exhibition Tour’. From June 2015 through October 2015 we’ll be offering a free DunkFIT Kids family & youth clinic at the largest family, health and fitness shows as we work to introduce the brand to thousands of youth & families. While DunkFit Kids is a pilot program, the NDAA has traveled the states since 1999 doing Dunking in the ‘Hood clinics which is a similar concept focused on primarily ur-ban and inner cities. Our custom configured adjustable dunking rim is always a crowd favorite at the events we participate. Past shows depending on attendance have attracted more than 2k participants and observers per day specifically to to try their skill at dunking. Dunkers have included wounded warriors; Mayors; grandmas; moms, dads, little kids; CEO’s of major companies and of course legendary dunkers!
“We love to produce fun events where everyone can get their dunk on!” The DunkFIT Kids Mini-Exhibition Tour will be making stops throughout: • New York • New Jersey • Pennsylvania • Maryland • Washington, DC • Virginia • Delaware
Why launch in New York City? DunkFIT Kids prides itself on helping to launch innovative health and wellness programming for schools and communities that are early adopters. The New York City Department of Education (DOE) is the largest school district in the U.S., serving 1.1 million students in over 1,800 schools. (Source: NY DOE)
5 Dunk Fit Kids Sponsorship
Why launch in New York City? DunkFIT Kids prides itself on helping to launch innovative health and wellness pro-gramming for schools and communities that are early adopters. The New York City De-partment of Education (DOE) is the largest school district in the U.S., serving 1.1 million students in over 1,800 schools. (Source: NY DOE)
Mission & Community Presence This is how we #DunkLife The DunkFIT Kids program is a joint venture between the National Dunking Association of America and IDEAL School & Academy (NYC).
6 Dunk Fit Kids Sponsorship
Founded in 1999 in Washington, DC the National Dunking Association of America (NDAA) is a non profit whose mission is to preserve and showcase the history, art and science of the slam dunk. Under the leadership of founder and dunkologist Timothy Stanfill, the NDAA has hosted and co-produced hundreds of slam dunk clinics and events for over 15 years impacting tens of thousands of youth. Their newly piloting DunkFIT Kids is a natural extension to the enthusiasm and increased uptake for the game among youth 6-18 years old.
DunkFit Kids Jumpologists and Dunkologists: 7 Dunk Fit Kids Sponsorship
Who’s got the dunks with the 360 spin? The core team at DunkFIT Kids is a fun loving bunch of guys and gals with an excep-tional love for young people and a heartfelt appreciation for the slam dunk and those who revolutionized it. The DunkFIT Kids founding partners also serve as trainers and ‘teach what they preach’. Wayne ‘Above&Beyond’ Clark, Trainer - Former Harlem Globetrotter; ESPN Slam City World Record Holder for the Vertical Jump (70 inches); Creator of the patent pend-ing Aqua PlyoFit Resistance Training System Buddy Lee, Trainer - Olympian who was named the ‘Baddest Jumper on the Planet’ by Yahoo Sports. Jump Rope (312 revolutions per 1 minute);
Co-Inventor of the patented Buddy Lee Aero Speed Hyperformance line of jump ropes. Currently trains 25+ Olympic Teams in cardio and was top trainer for cardio during the launch of CrossFit. Timothy ‘Kick the Backboard’ Stanfill, Trainer - Was the first known and documented person (on video) to the kick the backboard; Author of the Dunktionary; Creator of the patent pending dunking trainer ball: DunkFIT Kids Visionary
Will there be special guests/ celebrities involved?: Yes, absolutely!!! Expect everyone including our beloved Harlem Globetrotters; semi pro and pro athletes, dunkers spanning several generations; and a variety of subject matter experts to make guest appearances at both the camps and also on the tour.
Logistics &Marketing: April Nelson - Web & Digital Strategist - Rutger University alumni with a graduate de-gree in Information Technology. She has created, operated and marketed some of the largest childhood development and youth programs in the DC metro area. Shonika Proctor - Growth & Logistics - Oversees outreach efforts (online & offline) and the back end logistics team; Has lived and worked abroad and brings extensive ex-perience in project management and working with the international marketplace. Garth Vickers - CFO & Financial Analyst: He serves high net worth individuals and businesses (in the U.S., LatAm/Carribbean; and Africa), providing growth protection while supporting the development and transfer of wealth.
Dunk Fit Kids Sponsorship
Event Purpose Objective Are you ready to get your dunk on? Did you know that if a person is not physically fit (or have built core muscles) it can eas-ily take 2+ years of regular and specialized practice to be able to properly build one’s mind, spirit and body to learn how to dunk? DunkFIT Kids prepares youth during the time their body and muscles are building so that they can be ready to dunk before they reach the collegiate level. In addition DunkFIT Kids provides excellent cross-training for athletes such as volleyball players
9 Dunk Fit Kids Sponsorship
and track runners who want to build the essential muscles and diet for explosive jumps. The objective of DunkFIT Kids is to provide access to:
Education; Specialized skills training;
Resources; and tools that help young athletes learn the art and science of jumping and dunking.
Ancillary DunkFIT Kids Products Services They’re dunkers, makers and innovation shakers… Whether for the virtual or physical world, something is always being designed in the dunking lab. In addition to some traditional merchandise, all of the DunkFIT Kids pro-gram co-creators have patented and/or patent pending products and systems that are currently used to train world class athletes and teams.
Market Profile: Our target audience is one that’s proven…to be loyal time and time again!
Buddy Lee is the co-inventor of the patented Aero Speed Hyperformance line of jump ropes - which are distributed in 45+ countries worldwide. More than 25 Olympic teams train with his rope. Wayne Clark is the inventor of the patent pending Aqua PlyoFit resistance training sys-tem. Timothy Stanfill is the inventor of the patent pending Dunk Trainer Ball with Dunk Grip Technology. Pictured: Buddy Lee’s Aero Speed Hyperformance jump rope which was voted “the smoothest, fastest, and best-balanced rope, period” by Men’s Health and was also featured in Men’s Fitness and Men’s Muscle.
• The cost of the one week day camp for DunkFIT Kids is $675. • While the DunkFIT Kids program is for children, our primary target market would be the parents of those children. • They are working professionals ages 45-55. • They are parents of youth between the ages of 6-18 years old. • They are both moms and dads. And they have disposable income.
10 Dunk Fit Kids Sponsorship
Marketing/PR & Promotion Plan … ‘cause it’s all about (first) impressions! Note: The following #’s below are tentative and conservative #”s pending the contracting of a full time PR firm. A generous amount of sponsorship revenues would be used to procure a highly reputable PR firm to help effectively manage our sponsors, partners and brand reputation.
All sponsors can expect promotion pre, during and post camps & the exhibition tour.
Pre-Event 1) Radio Promotion: NDAA will be working with select radio partners based on rat-ings from the demographic arena ages 15-35. Additionally, NDAA will invite ce-lebrities from the radio station to come and participate as a judge for the slam dunk contest. 2) Print Advertising: 1/4 page promo ads will appear in community papers one to two weeks prior to the event. 3) Fliers: Quarter-page handouts distributed throughout the Metropolitan area - (approx. 10,000 pieces per area) 4) Website (http://www.dunkfitkids.com event website address) The DunkFIT KIds website & blog will be provided to patrons and potential patrons via the and for those seeking reliable upto-the-minute information. One will find photographs, promo video clips and real audio excerpts from previous dunk events. The event website will feature schedules, venues and other relevant information. The website will also feature links to event sponsor’s home pages or dedicated land-ing page. 5) Social Media: Traffic to a dedicated site will be driven through both paid and or-ganic online marketing campaigns along with original content and video created for You Tube via DunkTV
During Event 1) Interviews: On site interviews featuring special invited guests, celebrity dunkers, popular personalities from the local radio stations and via DunkTV
11 Dunk Fit Kids Sponsorship
2) Signage: Posters and Banners placed in prominent locations throughout event venues. 3) Giveaways: Opportunity to have branding on select products and equipment - i.e. Dunking balls, t-shirts, promotional giveaways; dunking gear, Dunktionaries, etc. Additional opportunities to include your own product or have product placement 4) Specialty: Custom and select opportunities with celebrity guest dunkers and participants 5) Social Media: Mentions in social media throughout the event
Minimum target number of people to reach (via impressions) though various market-ing media: Radio:
.5 million +
Print Ad:
1 million+
Fliers:
200k+
Internet:
1 million+ `
* As this is our pilot year for the program, no previous statistics/data are available as of yet.
Total estimated number of impressions: 2.5 million +
12 Dunk Fit Kids Sponsorship
Post Event 1) Follow-On Media: Continued mentions in press release pitches to local media to summarize impact of event and share photos 2) Social Media: Mentions on social networks + blogs during event follow ups 3) Newsletter: Logo/name mentioned in followup online thank you letter to all who have opted-in and attended the event
Sponsorship Grid From hard knocks to heart knocks…. DunkFit Kids is seeking to partner with dynamic companies looking for fun and mean-ingful ways to cross-promote our respective brands.
Our sponsorship levels range from $10,000 - $250,000 We want to create brand awareness and gain access to new markets while making a social impact on a massive scale and realize you want to do the same. We have direct access to products (many that we have created in house) and people (including legendary dunkers and players). While we will definitely stand behind the tried and true traditional marketing strategies and tools,
understand that we are also very much open to doing some experiential stuff as well. To that point, we’re 100% down with customizing a sponsorship to fit your company’s needs provided it aligns with our collective objectives. You may sponsor the entire camp and mini exhibition tour, a part of it, or specify a specific area for sponsorship, i.e. Airline tickets, accommodations; local transport, meal vouchers, sports equipment, publicity, printing – or any other area of interest to you. To provide optimal exposure to our sponsors and partners, the niche sponsorship packages will be offered dependent on our respective needs. Finally, given this our pilot year, some of our benefits may extend into 2016 to give sponsors and partners maximum and optimal exposure for their generous contribution.
Pictured (L-R): Harvey Grant, Magic Johnson, Michael Adams, Timothy Stanfill 13 Dunk Fit Kids Sponsorship
Sponsor Grid Tomahawk Dunk Level:
$10,000
3 available
Windmill Dunk Level:
$25,000
3 available
360 Dunk Level:
$50,000
2 available
720 Dunk Level:
$100,000
1 available
Slamma Jamma Dunk Level:
$250,000
1 available
10,000
25,000
50,000
100,000
250,000
# of Sponsorships Available
3
3
2
1
1
Name mentioned in press releases
X
X
X
X
X
Logo on vinyl event banners
X
X
X
X
X
Logo on all print marketing collateral including special edition photo sheets
X
X
X
X
X
Name/logo in ALL web promotions and emails
X
X
X
X
X
Logo featured on Special Edition Dunktionary
X
X
X
X
X
Logo & Company President’s signature on special edition Official Dunking Ball (2015)
X
X
X
X
X
Name/logo in select radio and TV ad mentions
X
X
X X
X
Name/logo very prominent in ALL radio and TV ad mentions Logo on back of DunkFIT Kids promo giveaway t-shirts
X
X
X
X
Big logo on front of DunkFIT Kids promo AND camp t-shirts
X
2 Customized Leather DunkFIT Kids Jackets
X
X
Logo featured exclusively on 1 traveling backboard
X
Logo featured exclusively on 1 traveling backboard Logo featured on 1 of 2 traveling backboards
X
X X
X
X
Video interview on DunkTV with your company President, one of our celebrity dunkers and a rising star from DunkFIT Kids
X
Luncheon at your company HQ for up to 25 people hosted by Tim, Wayne OR Buddy
X
X
Dunking & Fitness Training Session for your Executive Team hosted at your company HQ by 2 of the following: - Tim, Wayne, Buddy
X
Dunk Showcase & Fitness Session for employees at your Company HQ hosted by Tim, Wayne & Buddy + Legendary Dunker
X
Special guest appearances and cross promo opps with Legendary Dunkers throughout the camps & tour
X
Logo automatically included in 2016 Americas Tour DunkFIT Kids Scholarship Award named after your company or can choose in Memory name (for marginalized youth who show exceptional talent & athleticism)
14 Dunk Fit Kids Sponsorship
2
2
X
X
3
5