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Small business branding starts with focus and in the beginning, very few companies truly know who they are or what they really represent making the task of branding somewhat confusing. www.21mag.com

About Us Clarifying Your Message Brands can become cloudy when clarity is overlooked. Clarity comes in the form of your message. In other words, are you conveying very clearly your vision and mission? Do potential buyers completely understand what you do? When they visit your website, have a conversation with your sales representative or see a brochure, is it made clear what problems you solve and what results you are able to achieve? If not, it’s time to revisit the messages you’re sending out

Our Team / Support

Tim Cornelius

Jim Nortenson

John Wonderug

CEO

Support

Developer

Contact

: www.21mag.com : twitter.com21mag : facebook.com/21mag : 1800 - 555 - 2277 : office@o21mag.com The innovative IT company? These are the things your company will come to be known for and consumers will begin to expect from you. Your tone helps to establish your brand and can be displayed via your blog, newsletter, colors, slogans, and all that you do throughout your communication.

Small business branding starts with focus and in the beginning, very few companies truly know who they are or what they really represent making the task of branding somewhat confusing. www.21mag.com

Introduction

Building Brand Consistency

5 Power Tips to Effectively Brand Yourself..

Another aspect of branding revolves around

For many small businesses, the question of branding leaves little room for discussion, mostly because branding sounds like a big business subject that most small business don’t feel they have the time or the budget for. But in reality it’s not. Branding can be achieved on almost any level with any size budget, when carefully considered. The problem lies in the narrow definition of branding which most equate with fancy logos, distinctive colors and symbols. While these items can certainly play a powerful role in your branding campaign, they are not all inclusive.

What is Branding?

Simply put, branding is all about connectivity. Branding incorporates the full experience an individual has when coming in contact with your organization or company. It is the who, the what, the how, the why and all things in between. Branding involves perception, thoughts and opinions, but not yours, mind you, which is an important point to remember.

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Benefit One

Benefit Two

Benefit Three

Consistency can be displayed in a number of ways including all of the things I’ve shared above.

Here’s a simple way.

Business card, and website, can you tell it’s the same company or does everything look completely different?

Are you consistent in tone, verbiage and your overall message? Small business owners may find this challenging.

#1 Another Side of Branding Small business branding starts with focus and in the beginning, very few companies truly know who they are or what they really represent making the task of branding .

#2 Defining Your Mission In order for someone to connect with your brand they have to understand who you are, what you do and how you do it. Brand buy-in certainly helps when you have a good slogan and logo.

#3 Establishing Trust We’re talking trust in an article about branding?

You bet we are. Just think about what happens when you don’t do what you say you’re going to do.

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Defining Your Tone As you market your company and build brand awareness, your efforts will begin to take on a certain tone. Are you the fun company? The in-your-face sales trainer? The conservative financial planner? The innovative IT company?

These are the things your company will come to be known for and consumers will begin to expect from you. Your tone helps to establish your brand and can be displayed via your blog, newsletter, colors, slogans, and all that you do throughout your communication.

Small businesses can significantly enhance their branding efforts if they begin to implement the strategies referenced above. Consumers are looking for companies that provide more than a great product or service.

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