Building the Best: Pathways to Fundraising Success By L. Alayne Metrick, FAHP Special Advisor to the President and CEO, Scarborough Health Network
F
or over 30 years, I’ve been inspired by the rewards of seeing philanthropy in action and the momentous changes that generous donors have made possible. After raising over half a billion dollars at two Canadian foundations, St. Michael’s Hospital and Scarborough Health Network, I want to share the strategies that work best for me—strategies you can consider when leading your own organizations and adapting to the realities of today. As fundraisers, we know that the philanthropic environment is constantly changing. What worked yesterday needs to be modified today— case in point as we work to raise money for essential causes during a global pandemic! Many of us have made radical shifts in our fundraising strategies as we strive to maintain and build new connections in a time of physical distancing.
As we navigate the “new normal,” I’ve been amazed by the generosity of donors who have stepped up to support their favorite charities in the hope they can ease the burden on front-line workers. Many of us have been able to tap into individuals and corporations who are new to giving and want to do what they can to help. For the most part, donors have embraced the new environment of virtual events and Zoom calls. As we have recently learned, there are many pathways to fundraising success, and this article outlines the pathway that has worked best for me. Building the Best gives you strategies to establish your foundation, bring your best game, build the best board, foster leading donor engagement, and create the best staff experience. My key takeaways are outlined below.
AHP Healthcare Philanthropy Journal|Spring 2021| 18
