10 Ways To Multiply Your Campaign Impact By Rick Bragga, JD, CFRE, FAHP Senior Principal, JEROLD PANAS, LINZY & PARTNERS
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very campaign has two important cornerstones—the community needs that will be met and the money to meet those needs. However, another consideration is what else might be achieved in the halo effect of fundraising? Assuming you are setting the campaign as a priority, assigning staff and volunteers, and providing the resources, are there other issues that, if included, would benefit from the nature and structure of a campaign? Why simply achieve your campaign goal when you could have an immediate and a lasting multiplier effect—if you just plan carefully? Integrating items such a branding, public relations, volunteerism, human resources, and others into the campaign provides both a platform and vehicle to more easily and effectively accomplish these goals than if implemented separately.
Every audience, from prospects to donors and from inside to outside the organization, can be impacted by strategically adjusting the campaign to include goals and objectives that are related to the third cornerstone of a successful campaign—non-monetary benefits. This article describes ten key areas that can easily be woven into the campaign plan to broaden and deepen the reach of the hospital or system. With these objectives included, the impact can be both immediate and long-term.
1. Raise visibility—internally. There’s nothing like the intensity and comprehensive nature of a campaign to raise the profile of the development staff and volunteers internally. Does most of your organization know AHP Healthcare Philanthropy Journal|Spring 2021| 42
