AIA-SWO 2015 Design Annual Publication

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DESIGN ANNUAL Crafting a Message By Jenna Fribley (AIA, LEED AP) 2015 AIA-SWO President

Design Details

Craft is visceral. It’s hard to define in words, but you sense it as soon as you see it or touch it. It evokes emotion, respect, and a sense of stewardship for an object. It’s often a tactile experience, but it can affect all of the senses. It is simultaneously an abstract concept and very grounded virtue, hard to measure or define, yet clearly and immediately recognizable. Craft transcends the notion of style and spans all physical mediums. From expressive wood joinery to a perfectly-pulled espresso, craft results from and inspires pride in the work. In the architecture and construction fields, excellent craft is often invisible. Here are three examples: 1) “Clean lines” are only achievable with precise execution and undivided attention to detail, typically requiring significantly more work than simply covering rough edges with trim; 2) The successful implementation of a project is often dependent on key project leaders and managers, who are instrumental in uplifting the integrity and quality of the project; and

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IN THIS ISSUE

Photo Illustration by Karen E. Williams and Craig Runyon of PIVOT Architecture

People’s Choice Awards Winners

Whole Must be More Than Sum of its Parts

Designers in Their Own Voices

The Future of Architectural Craft

Craftsmanship Awards Nominations

AIA-SWO + ASLA awards showcase local projects to educate and inspire our fellow citizens

A look at how a shared vision for Eugene depends upon the way we craft it at all scales.

Local representatives share their perspective on current and future trends in architecture

Craft as a value. There is a way out of our current low craft, technology-driven design paradigm.

Recognizing and celebrating the time-honored ideals of regional craftspeople held on Nov. 18.

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